As I transition away from Marketing and into Human Resources, I am learning to:- Assist in administering compensation and benefit plans- Assist in talent acquisition and recruitment- Conduct employee onboarding and offboarding - Manage workers compensation claims- Assist employees with and maintain FMLA processes- Promote HR programs to create an efficient and conflict-free workplace- Assist in development and implementation of human resource policies- Undertake tasks around performance management- Maintain employee files and records in electronic and paper form- Enhance job satisfaction by resolving issues promptly and applying perks and benefits- Ensure compliance with labor regulations

- 2015: Promoted customer referral program and increased calls from customer referrals by 52.63% which translated to an increase in revenue of 62% (from $24,847.66 to $40,267.00) in this category.- 2016: The Owner called for a company-wide spending freeze for all of 2016, but we still saw increases in revenue and customer calls by implementing no/low-cost marketing strategies. For example, we saw an increase in existing customer calls by 10.5% which translated to an increase in revenue of 22% (from $1,311,302.29 to $1,599,722.92) in this category.- 2017: Led market research initiative to establish new marketing budget forecasts based on data obtained. For example, the results showed our potential customers still watched a lot of broadcast/cable TV and read their mail, therefore I budgeted our advertising dollars accordingly. - 2018: Ramped up direct mail marketing and increased calls from new customers by 150% and revenue by 153.4% (from $69,901.68 to $177,123.43) in this category. - 2019: Ramped up internet advertising and increased pageviews 65.7% which led to an increase of 176.3% in online conversions (from 392 to 1083). - 2020: Member of COVID-19 cross-functional team responsible for COVID-19 information tracking and decision-making. - 2021: Led the implementation of Net Promoter Score (NPS) tracking software to monitor, analyze, and adjust company-wide strategies based on customer experience.

- Member of a team responsible for successfully launching an in-house digital agency to provide digital and media solutions to advertisers and clients. - Developed SOPs to be followed by the entire Sales and Digital Departments.- Managed planning objectives and strategies by leveraging research, data, and consumer insights.- Supervised the activation of media programs, including negotiation and contracts with media and technology partners, ongoing campaigns management and client deliverables.- Collaborated with the team to analyze digital media program results, identified areas for optimization, and extracted actionable insights.

- Created and implemented social media and SEO strategies for Brilliant Agent, Inc. and its clientele.- Analyzed audit reports, using subsequent findings to implement and adjust strategies.- Built client relationships and facilitated project management between clients, management, and designers.