My ability of empathetic listening to humans brings a deep lived insight into product, content creation and testing.My passion and dedication is to help our adolescent and young adult generations through the transitional years, helping to set their life’s blueprint along the way.For the last three years, I have represented the voice of the Gen Z community at LovedBy, building our deep insight into this audience, co-designing with our ambassadors and content creators, and building the Gen Z content, research, and insight organisation. Now leading the GenZ strategy and commercial delivery.I have worked in the creative field now for 20 years, beginning back in 2000 during the .com boom, as part of an Internet content start-up: Live Info. I stayed within the digital industry working with creative agency Lightmaker as Commercial Director. My classical training as a fashion photographer introduced me to the world of commercial content creation, working for several years in London with a number of exciting online e-commerce fashion brands. During this time taking a career break to bring my four children into the world. A Mum to four wonderful children who keep me crazy, mum to a son with T1D, Mum to a son with Autism.