Victoria Forcher Email and Phone Number
I am a passionate and highly motivated marketing executive & people manager with experience in content, performance, advertising, organic, sales, PR, design & creative, social media, product marketing, customer marketing and retention. My full funnel strategic approach provides me the ability to own and excel at creating smooth and nourished customer journeys that drive exponential growth. I am used to handling a seven figure marketing budget (USD) to exceed business goals. I tackle challenges & objectives holistically through a customer-centric lens while maintaining a strong business acumen. I am a forward thinking self-starter who has experience translating market, product and customer insights into strong marketing plans, with a reputation as a multiplying leader and an inspiring coach, leading through empathy. I have a robust capacity to lead and influence effectively while building strong cross-functional relationships to deliver outstanding results. I consider myself both extremely analytical and performance oriented as well as highly creative and scrappy.Core Skills: Marketing Strategy | Performance Marketing | Content | E2E Funnel Strategy | Go-to-Market Strategy | Brand building | Integrated Communication | Media Strategy | Product Marketing | Partner Agencies & Cross-functional teams management | Growth Hacking
Nuqlea
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CmoNuqlea Sep 2024 - PresentBuenos Aires Y AlrededoresDriving the digital transformation of the construction industry, Nuqlea redefines traditional linear processes, creating a circular ecosystem through our innovative platform I lead Nuqlea's Marketing and Sales team, overseeing:- Brand Strategy: Building a strong and resonant identity in a highly traditional sector - Customer Journey: From acquisition to retention, upselling, and loyalty.- Business Model Innovation: Iterating and optimizing strategies to penetrate and thrive in a market that is largely undigitized.- Growth Initiatives: Harnessing data-driven insights to scale impactful campaigns and create sustainable growth. -
AdvisorTelier Mar 2022 - PresentTelier is an innovative all-in-one app revolutionizing the way fashion enthusiasts discover and purchase products from all brands. With a relentless focus on enhancing user engagement and driving growth, I assist on how to strategically employ a comprehensive full-funnel approach. Leveraging my expertise in performance marketing, brand positioning, influencer collaborations, and social media strategies, I help orchestrate actions that not only boost app downloads but also drive activation and retention rates.At Telier, I am committed to optimizing every stage of the customer journey, ensuring seamless experiences that resonate with our audience and foster long-term brand loyalty. In a nutshell, we are revolutionizing fashion e-commerce! -
General Manager & Senior ConsultantOrigen Digital Jan 2020 - PresentRemoteBoutique marketing & consultancy firm specialized in digital transformation, product marketing, advertising and growthManaged a network of independent professionals specializing in digital marketing, development, design, and branding. Senior consultant in digital business strategy, overseeing team coordination and growth campaign strategies on Google Ads and Meta Ads. Expertise includes content generation for social media, development of email marketing strategies, implementation, and analysis of data frameworks, among other areas. -
Head Of Marketing & GrowthOlist México Jul 2022 - Apr 2023Ciudad De México, MéxicoDesigned the end-to-end go-to-market-strategy for product marketing, brand positioning, acquisition and retention of SMBs and Micro SMBs in MexicoLed the marketing, product & growth team -
Head Of Marketing & SalesIntuit Feb 2022 - Jul 2022Mexico City, MexicoMaximized LTV/CAC by crafting a comprehensive go-to-market strategy encompassing product marketing, brand positioning, acquisition and retention initiatives tailored specifically for SMBs and Micro SMBs operating within the Mexican and US hispanic marketLed the marketing, product, sales & growth team Customer Obsession Champion -
Senior Digital Marketing Manager (Digital Lead)Intuit Oct 2020 - Feb 2022Remote (México)Led Quickbooks’ marketing team in MexicoDeveloped and oversaw both paid & organic (Social, PR, Comms, content, product marketing, SEO, customer marketing and website) strategies for growing brand & product demand in Mexico | + $4M USD annual MKT budgetPartnered with designers, creative agencies, advertising agencies, product managers,content writers, developers & sales teams for the holistic design of our go-to-market strategy for Intuit’s product -
Senior Account Manager - Retail & FinanceGoogle Oct 2019 - Apr 2020Mexico City -
Account Manager - Travel & GovernmentGoogle Jul 2018 - Oct 2019Mexico, Mexico City, MexicoManaged the relationship with the largest Online Travel Agencies, Hotels and Airlines in México Developed conferences & presentations for digital events, industry events, CEOs & board members Performed annual marketing & growth plans, pitches and implementations -
Associate Account Strategist - Google Marketing Solutions - SmbsGoogle Feb 2016 - Aug 2018ArgentinaProvided strategic marketing advice for SPLATAM’s medium and large customersRevenue Program Lead: provided trainings, tools, feedback and resources for employees to increase their metrics in the revenue sales programGoogle Analytics Expert for the regionConference speaker: spoke on behalf of Google in different conferences/events: Google por Argentina, Expopyme, among others -
Business Internship ProgramGoogle Jul 2015 - Dec 2015 -
Account ExecutiveAdvance Marketing Internacional Mar 2013 - Sep 2013Buenos AiresCreated and evaluated marketing communicationsHosted events, establishing and maintaining relationships with pressGenerated press content
Victoria Forcher Education Details
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Communication And Marketing -
Exchange Program
Frequently Asked Questions about Victoria Forcher
What company does Victoria Forcher work for?
Victoria Forcher works for Nuqlea
What is Victoria Forcher's role at the current company?
Victoria Forcher's current role is Chief Marketing Officer @ Nuqlea | Ex Google | Ex Intuit | Co-Founder of Origen Digital | Tech Advisor.
What schools did Victoria Forcher attend?
Victoria Forcher attended Universidad De Belgrano, Universidad Rey Juan Carlos.
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