Victoria Fries Email & Phone Number

Amsterdam, NH, NL

Amsterdam, North Holland, Netherlands

Amsterdam, North Holland, Netherlands

• Daily analysis and reporting of trade performance KPIs via PBI reports and P&L of 17 revenue driving paid and organic channels of the German ecommerce business. Providing deep dive analysis, identifying areas of.
• Coordinate and advise on marketing activities and campaigns with online & offline teams to ensure customers’ interests as well as trade targets are met and teams are aligned to ensure… Show more
• Coordinate and advise on marketing activities and campaigns with online & offline teams to ensure customers’ interests as well as trade targets are met and teams are aligned to ensure smooth rollouts.
• Reviewing of products, category and brand performances as well as cross analysis of instore performance to advise and guide social media, CRM and content team on weekly trade focuses. Show less

Ratingen, Nordrhein-Westfalen, Deutschland

• Fulfilled role of junior consultant, coached by ex-BCG consultant
• Co-managed and build the customer experience journey and personas with the goal to revamp the B2B and B2C regional and global marketing strategy for leading FMCG playero Set-up and hosted 10+ workshops using Miro with.
• Co-managed and build the customer experience journey and personas with the goal to revamp the B2B and B2C regional and global marketing strategy for leading FMCG playero Set-up and hosted 10+ workshops using Miro with.

Ratingen, North Rhine-Westphalia, Germany

Oosterhoud

• Project Management: Full project ownership of Outdoor Sampling, budget Management of 30k-74k EUR
• Social Media Marketing: Content creation and influencer marketing (Organization and coordination of sponsored trip for 5 Dutch influencers)
• Analytics and Reporting: monthly analysis on volume and value increase, pricing, trend and competitor analysis. Analysis of TV campaign effectiveness and use of Google Analytics for website traffic analysis.
• Event Management: organization of two… Show more
• Event Management: organization of two internal events for campaign communication and awareness
• Managing creation of key visuals and product visuals, CRM and content team on weekly trade focuses. Show less

Zoetermeer

• Business case building: Supporting as of initiation point full portfolio relaunch in 12 countries within Balkan region. Artwork label & pack shot briefing and approval. Contribution to building of P&L e.g. Full year.
• Brand Management: For relaunch of Tailored Nutrition Proexpert Nutrilon/Aptamil brand, managed agency briefing, development and delivery of 30+ Marketing Communications Materials in English and Spanish for… Show more
• Brand Management: For relaunch of Tailored Nutrition Proexpert Nutrilon/Aptamil brand, managed agency briefing, development and delivery of 30+ Marketing Communications Materials in English and Spanish for LATAM and.
• Analytics & Reporting tasks: Use of the Global Planning tool and Local sales tool, for analysis of brand performance and market data crunching for insight building.
• Function as communication point with market research agency, creative and communication partners/ agencies, artwork agency.
• Making of proposals within material design, stakeholder management approaches and process improvements, provide different angle views on various topics Show less

Düsseldorf Und Umgebung, Deutschland

• Intern at Global Marketing Steering Unit Team in Adhesives Consumer Stationery & Crafting & Pritt department.My mains responsibilities were:
• Project Management: Sole responsibility in the organization of an internal event on Brand Promotion of a new Pritt stick, which was designed in cooperation with Sony Pictures Animation’s Hotel Transylvania 2 movie.
• Process Management: Set up and launch of new Best Practice Database for organizational data structuring
• Brand… Show more Intern at Global Marketing Steering Unit Team in Adhesives Consumer Stationery & Crafting & Pritt department.My mains responsibilities were:
• Brand Management: New product page on brand website in the design of the Hotel Transylvania 2 movie
• Market Analysis: Trend research on Promotion theme and storytelling

Düsseldorf Und Umgebung, Deutschland

• Part of the Marketing Consultant team for Procter & Gamble (Lenor) client.My main responsibilities were:
• Competitor Analysis: Benchmark-reports of the brand Lenor regarding its presents in digital and social-media channels in comparison to its main competitors; Competitor reports for holistic marketing activities and.
• Updating and improving Senso Newsfeed with suggestions for improvement in regard to content… Show more Part of the Marketing Consultant team for Procter & Gamble (Lenor) client.My main responsibilities were:
• Updating and improving Senso Newsfeed with suggestions for improvement in regard to content and format
• Administrative assistance on drafting an internal user-account for Kantar (External competition monitoring system)
• Research assistance on briefing-processes for the creative department

Msc, Marketing Management

• Focus on Strategy and Consumer Psychology • Distinctions in Brand & Product Management and Consumer Psychology • Thesis on increasing.

Ba (Honours), European Business (Double Degree)

Study focus on International Marketing – Distinction in e-Business, Managing Business Projects, Creativity and Innovation

Ba, European Business (Double Degree)

Thesis on sustainability transformation of the fashion industry (incl. qualitative interviews at Tommy Hilfiger, Adidas, Lee and Wrangler)