Victoria G. Email & Phone Number

Seattle, Wa, Us

Service designer and UX strategist consulting in the healthcare, automotive, and finance spaces.• Develop research plans and lead primary research, including user interviews, field research, ethnographic research, pilots, and usability testing to understand the voice of the user.• Drive design thinking and design processes, such as affinity mapping, persona building, journey mapping, and service blueprinting to enable data-driven decision-making.• Build short-term and long-term strategy and operational process roadmaps for alignment among leaders and teams.• Facilitate internal and external workshops to mitigate risk and reduce wasted time, money, and effort through data collection and feature prioritization.• Collaborate with Executive-level clients, engineers, designers, sales teams, and product managers.

Detroit, Michigan, Us

Fellow in highly-selective (7-11% acceptance rate) fellowship for future start-up leaders.• Completed bootcamp and ongoing trainings relevant to start-up life, including workshops on human-centered design principles, product pitching, and finance basics.

Providence, Us

Advisor on long-term brand strategy for early-stage start-up that designs and markets adaptive lingerie for disabled women.• Restructured internal workflow procedures and division of responsibilities which improved company-wide efficiency by reducing partnership-generation period by ~30%.• Designed 2020-2021 strategy for holiday marketing and community events to increase annual revenue.• Created and promoted interview series that increased community forum views by an average of 11%.• Developed partnership strategies based on customer acquisition cost and sales analytics.• Used customer and medical practitioner data to strategize ideas for upcoming lines.

Providence, Us

New York City, Ny, Us

Played an instrumental role in developing overall design, branding, marketing, and outreach effort for a medical infusion center in connection with its expansion and rebranding.• Involved in all aspects of developing a new brand vision and strategy.• Developed brand guidelines.• Designed all printed promotional materials, including rack cards, business cards, and flyers.• Conducted research on relevant support groups, online forums, and influencers to maximize strategic outreach.• Involved in redesign of the interior spaces in order to enforce and strengthen the brand.• Participated in meetings with social media, marketing and SEO firms.

Worked closely with newly-hired executive team to transform the mission, programs and staffing of a little-known Holocaust education organization into a voice for social justice activism on the dangers of intolerance. • Supported the executive team in implementing the rebranding of the organization, including participating in key meetings to develop and implement new branding and marketing strategies. • Managed donor liaison communication and activities, including creating strategies to retain existing donors and to identify potential new donors and partners. • Designed a centralized and easily-maintained record-keeping system to coordinate all communication with donors and partners in order to enhance the donor experience and create donor loyalty. • Collaborated with event consultant to plan fundraising events which highlighted the organization's expansion and rebranding.

Served as full-time (14 hours per day, six days per week) member of team responsible for guest engagement and satisfaction at 432-room, all-inclusive resort with a global clientele during gap semester.• Led entertainment activities and promoted guest participation to enhance the Dreams Tulum experience and brand.• Created program with Executive Department to improve the guest experience by implementing daily guest satisfaction surveys, and designed and implemented strategies to address recurring issues.• Recognized by management as the highest-rated hotel employee on guest check-out surveys and recognized by guests in TripAdvisor.com reviews.• Helped lead hotel to be rated #1 in entertainment out of the 59 properties managed by AMResorts.• Offered full-time position on timeshare sales team.

Representative of the Congresswoman to constituents, government agencies, political and union leaders, and campaign donors during gap semester prior to college.• Worked with constituents and government agencies to resolve constituent concerns.• Researched and prepared briefing materials and speeches for the Congresswoman.• Represented the Congresswoman at meetings and events with political and union leaders.• Interacted with key donors to the Congresswoman’s re-election campaign.• Member of team in charge of executing special events for 20-100 people.• Wrote correspondence to constituents and donors on the Congresswoman’s behalf.

Growth And Structure Of Cities

Education record

Education record