Tori. Hanson Email & Phone Number

Connecting folks at in person events and conferences.

Started and run this networking group for founders in New York City.Strong bias for in-person events to boost collaboration.

New York, Ny, Us

New York, Ny, Us

I oversee The Times’ commerce brands - leading operations and defining our business model and strategy for the likes of our online Store (branded goods / apparel), Wine Club, Journeys (tour and cruise division), and product licensing. Would not be possible to achieve what we do, without the incredible team around me.

New York, Ny, Us

Manage Times Journeys travel portfolio, the educational travel offering from The New York Times. Since 2014, I have overseen the launch of Times Student Journeys, Private Jet, 36 Hours+ - short break travel, and other ancillary businesses.Always interested in exploring new business opportunities and partnerships.

New York, Ny, Us

Run the New York Times adult travel division - Times Journeys core.Responsible for P&L, business strategy (brand extensions) and marketing.From launch in 2014, to The Webby's, to building a portfolio of more than 65 itineraries. This is one hell of a ride.

Gibraltar, Gb

Headed up the digital strategy for this luxury travel / property investment fund.By focussing on improving online visibility, unique visitors increased by 25% and organic non-brand traffic increased 53%. CONTENT STRATEGY WRITTEN & IMPLEMENTED - An agency was appointed and briefed to write a variety of different content types; of high quality and keyword rich.SEARCH ENGINE OPTIMISATION (SEO) - On and off page techniques utilsed to improve Google's understanding of the site. Focus paid to thorough keyword research, landing page creation & optimisation of key site architecture including title tags and images.PRODUCT DEVELOPMENT - Oversaw the development of a new online booking system & specified the requirements for a lead generation specific microsite.

London, Gb

Oversaw all online marketing activity for this luxury yacht publisher from user acquisition to community management.Efforts delivered an 84% increase in organic traffic, 74% increase in registered users & a 34% increase in qualified lead generation.PRODUCT LAUNCH MARKETING PLAN - Wrote & implemented the "Go-to-market" plan for the relaunch of www.BoatInternational.com & www.Charterfleet.com. Elements included pay per click adverts on Google, Bing & Linkedin, press release syndication, email marketing and social media engagement.ANALYTICS & REPORTING - Set & monitored KPI's and ROI. Considerable use of tools including Google Analytics, Crazy Egg (Monitor engagement), Topsy (Social Media) & Compete (SEO).COMMUNITY & SOCIAL MEDIA - Advised on user acquisition best practices, and implemented content marketing plan to increase user engagement.PRODUCT DEVELOPMENT - Advised on Information architecture and usability best practices to maximise promincence of calls to action and subsequent conversions. Oversaw SEO developments, and their ongoing optimisation.EMAIL - Managed tender and migration process to a new email service provider. Optimised templates, and carried out tests to increase open and engagement rates.PRODUCT MARKETING - Trained sales team on online marketing best practices. Created additional online revenue channels & presented these to clients in face to face meetings.LINE MANAGEMENT - Hired, trained & managed 2 direct reports.

Twickenham, London, Gb

Oversaw 5 leisure & travel related websites and 2 consumer magazines. Launched and redeveloped these sites, in both a construction and subsequent marketing perspective. Controlled brand management, event planning and budget.PRODUCT MANAGEMENT - Set and managed all website development across a portfolio of 5 sites. Included within this was all stakeholder management (internal and external), and outsourced suppliers. DIGITAL MARKETING - Implemented SEO changes and conducted keyword analysis. Set up PPC and search engine marketing (SEM) campaigns using Google Adwords. Optimised email marketing activity including subject line testing, promotional offers and corresponding landing pages.COMMUNITY / SOCIAL MEDIA MANAGEMENT - Managed 3 large private online forums, and their volunteer moderators. Increased User generated content through targetted marketing campaigns. Launched and developed a number of social media channels to further improve brand engagement.KPI & REPORTING - Compiled weekly and monthly reports for the board. These used tools including Google Analytics, Hitwise, Nedstats and Crazy Egg.BRAND MANAGEMENT - Managed P & L for two consumer magazines. Oversaw magazine production, promotions and marketing activity (on and offline). Found mutually beneficial companies to partner with and further develop the brand.EVENTS - Planned and managed numerous events and award shows. These all followed brand guidelines and to an agreed budget.

Twickenham, London, Gb

Print & online advertising sales across a portfolio of titles. Business development via face to face and field sales positions, allowed a consultative and tailored sales approach to generate maximum revenue.

Mba - Master Of Business Administration, Entrepreneurship And Business Strategy

Bsc Hons, Environmental Science