- Oversee the agency's influencer-based initiatives from start to finish, managing all creator partnerships- Collaborate across teams (Experience, PR, Social, Creative and Media) to develop cutting edge influencer programs- Develop strategy and KPIs around custom programs, including experiential activations- Work hand in hand with the Public Relations team to craft end-to-end hybrid PR & Influencer programs- Identify and vet influencers for campaigns and develop briefs for content creation- Oversee program quality control, creative direction and strategy- Oversee legal and contract negotiations- Lead client presentations for new campaigns

- Developed and managed all digital, social and influencer programming for Hyundai Motor America's Communications team- Oversaw all influencer relationships from identification phase to relationship management- Created digital content for distribution on Hyundai's social channels, including graphics and video assets, which included scripting, filming and editing- Managed Hyundai’s *award-winning* employee ambassador program, #HyundaiLife- Led social media trainings for both employees and Hyundai’s racing team

- Envisioned, implemented, scaled, and optimized the social media strategy across our brand and hundreds of the snack brands we work with, growing SnackNation's social presence by 10X for multiple platforms - Launched a new social media offering for CPG partners as an added marketing opportunity - Managed the day-to-day operations of community management, including content planning and development, user response and moderation- Developed and launched influencer program both for SnackNation e-commerce launch, ongoing PR, and as an additional offering for CPG partners- Spearheaded monthly social media alignment meeting with Products team to discuss content ideation, calendars & analytics, as well as follow-up content creation, which has maintained an average engagement rate of 16%, well above industry averages- Created, implemented, and managed various social marketing campaigns across numerous platforms, defining KPIs, tracking and achieving them- Launched Munchie Madness, a snack bracket similar to March Madness, which strengthened relationships with current and former CPG partners, engaged new potential partners, and far exceeded original goals with 338,330 reach, 405,670 impressions, and 142,241 views- Created and launched SnackChat, a YouTube series focusing on the millennial snacker, which has become an additional asset for CPG partners- Drove consistent, relevant traffic and leads from our social network presence with consistently valuable content- Delivered monthly reports for owning and tracking data: analyze data and drawing actionable insights- Acted as an extension of the PR team, connecting our team with journalists and influencers- Managed the social marketing funnel using content to attract visitors to our website, generate leads, and nurture them to become customers

• Led social media strategy, execution and content creation, merging digital expertise and creative thinking• Managed and maintained account relationships with senior-level clients• Identified new social opportunities and technologies to further drive engagement on social media platforms and drive key engagement• Executed integrated, cross-platform campaigns along with paid, earned, & owned media efforts, including the Break Out of the Chill/NYC Ice Block Challenge, a finalist in ThinkLA’s 2017 IDEA Awards for Best Experiential Campaign• Collaborated closely with teams to embed strategic thinking directly into all creative• Partnered with the experiential team to optimize activations with social amplification• Managed agency re-branding, providing strategic thinking and implementation for both Ignited and El Camp’s social media approach Clients included: MTV, Sanuk, Scopely, Turtle Beach and Greater Palm Springs

• Developed and executed digital and social media strategies for leading consumer brands including Microsoft, AT&T, and Betsy’s Best• Led internal teams, providing strategy, project management, development and content production as well as managing budgets and timelines• Coordinated closely with agency partners providing paid media, promotions, in-store and web development and ecommerce to ensure successful 360 programming• Assisted in brand pitches for business development, representing strategic thinking for social and digital services

• Strategized and implemented content social marketing and other digital services for clients such as Western Digital, Las Vegas Convention and Visitors Authority, Pepperdine University, Norwegian Cruise Lines, and Boeing, in addition to developing social media ad content and placement• Assisted in brand pitches for business development by leading team brainstorms and creating proposal decks• Utilized tools such as Radian6 to create robust client reports for campaign post mortems and subsequent optimizations

• Developed and executed ongoing digital marketing strategies utilizing digital marketing platforms including YouTube, Facebook, Twitter, Linkedin, etc., assisted clients with event planning, wrote blog posts and press releases, and designed/optimized client websites and blogs to maintain consistent brand image, facilitate cross-promotion, and functionality • Other duties included business development, networking with potential clients, training of client staff on best practices of various social media platforms, managing 3 consultants and managing company expenses

- Car reviews- Driver interviews- Blog posts- Video creation

Communications: Manage Twitter, Facebook and Yelp updates including event listingsMembership: Liaison between Membership, Programs, and Communication committees, keeping Membership team up to speed with other committees within Ad 2 and creating opportunities for cross partnerships within Ad 2Programs: Assist in developing and curating educational and social activities for members of the Ad 2 San Diego community

• Developed and implemented online social media strategies for luxury brands including Lord & Taylor, De Beers, Tag Heuer, lebua Hotels and Resorts, Redken, Juicy Couture and Neiman Marcus, utilizing current and emerging platforms such as Twitter, Facebook, Tumblr, and Foursquare, as well as development of brand blogs and social media landing pages• Harvested brand & competitor buzz for Juicy Couture to develop a robust social media strategy that leveraged celebrity relationships, cultivated blogger influencers, and included an in-depth content strategy which included Facebook and mobile apps• In addition to managing day-to-day social media for Lord & Taylor, planned and executed social media campaigns surrounding fashion events such as Prom, Fashion Week, and Back to School, which included blogger parties, contests, and celebrity meet & greets• Strategized and executed blogger outreach campaigns including building out in-depth blog lists across a wide variety of subjects including fashion, beauty, music, travel, nightlife, and charity, while providing comprehensive analytical reports on campaign performance using Google Analytics, Radian6, Google Blog Search, and other industry tools• Other duties included working directly with clients to ensure goals and budgets were met, keeping the agency and clients up to date with new ideas, trends and technologies by being a member of Morpheus’ emerging technologies team, managing 3 interns and 3 associate strategists, assisting clients with event planning and execution, and providing clients with emergency social initiatives to complement unforeseen issues

• Business development and account management of such clients as Meez, Schick, Energizer, Mountain Dew, Zwinky, Strong American Schools, McDonald's, and Kipling, utilizing emerging social marketing platforms and blogger outreach efforts• Developed all aspects of marketing promotions using music artists, brands, influencers, digital PR, blogs and social networking sites, communicated directly with clients, created and analyzed data and analytical reports, and created proposals and client RFPs• Researched potential clients with congruent goals to YouCast capabilities, contacted new prospects through email and telephone, set up in-person meetings with CEOs and EVPs, and facilitated ongoing discussions

• Single-handedly managed Second Life and Plant-It 2020 for a charitable project, providing support and successfully managing all expectations and goals of both clients• Acquired affiliate marketing partners and designed a variety of online marketing campaigns using social networking sites including Second Life, Facebook, Myspace, and Youtube, and marketing methods such as Digital PR, Word of Mouth, and Blogger Marketing• Tasks included editing company website, writing press releases, managing accounts, analysis of media content using advanced web 2.0 technology, and search engine marketing with Conversation Mining™, and SERMA™