As Chief Marketing Officer at ExpectAI, I lead the development of our market strategy for the company and our first product - Una. My focus is on identifying the core audience to achieve product-market fit, while crafting go-to-market strategies that position Una as a game-changing climate action platform. I work to align our marketing approach with our mission to make climate action accessible, profitable, and impactful for businesses worldwide.

Marketing expert working with fast growth startups, as well as established values based companies looking to navigate their business into the post carbon economy. Work includes marketing strategy, demand generation programs, messaging and positioning, launch planning, and marketing processes to accelerate growth.

Lead TIME CO2’s marketing function, reporting directly to TIME’s President (CEO TIME CO2). Responsible for brand identity, messaging, and demand generation campaigns. Established programs and partnerships to surge TIME CO2 as climate action community builder, integrating closely with TIME’s broader programs.

Global lead on key clients including Apple, Nike, Nia Tero, Adobe, Block.one, and Emerson Collective. Leader of large multidisciplinary teams driving marketing initiatives, through strategic planning and creativity. Developed an in-depth understanding of commercial opportunities and challenges, executing at the highest level.

Managed the team focused on pioneering digital marketing programs and social conversations to deliver against Levi’s global business + marketing objectives.

Developed strategic digital programs for various clients/agencies including user experience and program architecture recommendations. Clients included Loomis Group, Orbirental, and ParisforRent.com.

Managed multiple clients across UK and Europe and the US including Microsoft, Nike and Gap. Helped drive business performance by identifying new digital opportunities to better connect consumers to their product/brand.

Co-ordinating multiple projects across the business unit. This involved stratey and planning of digital programs.

Worked alongside senior partners at Deloitte to assist with strategic recommendatios to Deloitte clients.