Food is my love language. I’m a passionate storyteller and innovation strategist for purpose-driven brands. As a former brand owner and factory operator, I understand the pressures of scaling an exceptional product without compromising your brand ethos, your ingredients and your consumer experience. I founded Sherpa CPG to serve my fellow makers in optimizing the intersection between brand and product development. A decade of hands-on experience as as brand architect, positioning expert and product formulator equips me with a uniquely holistic approach to leading founders through the scale-up process.I work exclusively with CPG brands who are committed to bringing all natural food and beverages to the table, particularly those who celebrate diverse stories and inspire connection.From flavor to function to emotional fulfillment, I build meaningful, award-winning products designed for commercial scale. If you’re stuck on how to navigate the next step for your emerging brand, or unsure how to articulate your product’s winning pitch, let’s talk 🙂Brand Dev // Food & Bev CopywritingLet’s capture your core brand ethos and make your products irresistible. Work with me to craft a messaging strategy that resonates with industry buyers, sparks interest from the press and draws in household decision-makers.Product Dev // Clean Label Formulation + Scale-UpBench top development of better-for-you and wellness focused products, guidance on state and FDA packaging compliance, copacker-ready process and specification preparation, supply chain logistics and scale-up operations.When there’s a new product trial, a copacker transition, or a production run, I’m your eyes and ears on the front lines: troubleshooting, ensuring ingredient and process specification and evaluating sensory targets. victoria@sherpacpg.com