Victoria Alba López Email & Phone Number

Madrid, Es

La Coruña, Galicia / Galiza, España

- Successfully pioneered the Head of Sponsorship Activation role, developing new processes that improved efficiency and reduced workload across the team. Designed comprehensive onboarding and client engagement strategies that align with company objectives.- Built and nurtured strong relationships with existing and potential sponsors, ensuring mutual value in all partnerships. Established consistent communication channels and follow-up meetings, enhancing client satisfaction and ensuring that all sponsorship activations are on track. Currently managing + 30 accounts both for LALIGA HYPERMOTION & LIGA F.- Led the end-to-end process of sponsorship activation, overseeing everything from concept development to post-event analysis. Spearheaded high-profile shoots involving football players, managing all logistical aspects to ensure flawless execution.- Worked closely with marketing, sales, legal, finance, and other departments to ensure seamless integration and execution of sponsorship activities. Developed and managed sponsorship activation budgets, ensuring all initiatives were delivered within allocated resources.- Led a dynamic team, providing guidance and mentorship while fostering a culture of innovation and efficiency. Streamlined internal processes, reducing unnecessary tasks and optimizing resource allocation, which allowed the team to focus on core responsibilities.- Developed comprehensive reporting systems for sponsors, providing detailed insights into sponsorship performance and impact. Regularly updated senior management with reports and analyses, contributing to informed decision-making.Main clients: Estrella Galicia, ABANCA, KAPPA, DIGI, FEIRACO

Madrid, Comunidad De Madrid, España

- Speaker in sessions related to Licensing and Marketing in Sport Business.- Supervise and guide students in the preparation and completion of their Master’s theses.

Madrid, Comunidad De Madrid, España

- International Business Development: elaboration of commercial decks (licenses & hybrid agreements sponsorship+licenses), negotiation & management of agreements for Europe, LATAM, SEA, Africa & South Africa. Both for LALIGA & LIGA F.- Management of national & international accounts including metaverse licenses. From the commercial proposal to the launch of the product.- LaLiga TwentyNine's Doha, PortAventura & Madrid: Web creation www.laliga29s.com coordinating the digital team and the creative team. As well as the coordination of SEO and SEM campaigns for web positioning; support in the coordination of the agency for the design of the restaurant and promotional materials; coordination of the creative team for the elaboration and design of the audiovisual content created for the restaurant; planning of the memorabilia area and presence of sponsors within the restaurant; currently managing the restaurant's marketing plan in coordination with the Alfardan & Dani Garcia's team as well as PortAventura & Aramark teams.- LaLiga Music Experience Oh My Gol: managing the first edition of OMG! LaLiga Music Experience in the RCDE Stadium with more than 23K people and the second edition in Cívitas Metropolitano with 40K people.- Currently managing merchandise licensing opportunities with Fanatics.- Attending commercial fairs.- Management and leadership of an individual within the department.- Use of Chat GPT, Copilot, Dall-eClients: TostaRica, Pascual, Oshee, First Touch Games, Stadioplus, Green Park, Educa Borrás, Fanatics, Avery Dennison, IMC, Minecraft, Penguin, Cody's Energy Drink, SuperclubFunctional Area: Marketing & Commercial (Commercial & Activation hybrid role inside the commercial & marketing International Department)

Madrid Y Alrededores, España

Account Executive for Colgate-Palmolive, Asociación Española Contra el Cáncer (AECC), Pernod Ricard & Consum, developing tactic actions, events, campaigns, promotions, packaging development and consumer experiences. Liaison between the client and the creative team while managing budgets, ensuring adherence to brand guidelines and responsible for project management making sure projects are delivered completed by deadline.Functional Area: advertising & marketing

Madrid Y Alrededores, España

A Coruña Y Alrededores, España

Prácticas como redactora en la sección Cultura y Sociedad en Redacción Central. Orientada a la creación de contenido basado en nuevas tendencias culturales.

Customer Centricity, Marketing Y Gestión Comercial, 7,47

Understanding the critical importance of customer centricity in today's digital landscape. Developing skills to lead and manage.

Master In International Business Administration, Marketing Y Dirección De Empresa, 8,46

Advertising

Erasmus program

Grado, Publicidad Y Relaciones Públicas, 8,20