Victoria Lei Email & Phone Number

Beijing, China

Mclean, Virginia

Global lead for all major corporate initiatives including brand strategy,business development, marketing, customer experience design and retail operations. Oversee a global executive team covering operations in U.S, Canada, Australia, and Singapore. Responsible for the design and execution of go-to market strategies that have enabled the organization to consistently achieve its growth targets.

Led all U.S marketing and branding operations. Responsible for the design, development and implementation of telephony and internet TV products. Conceptualized and signed strategic marketing partnership agreements with Yao Ming and his charity foundation, and with Lei Sheng, a 2012 London Olympics gold medalist.

Designed and implemented initiatives to enhance brand recognition within the U.S. Asian-American consumer segment. Managed a multi-million dollar marketing budget and was instrumental in building and growing the iTalk brand from the ground-up.

Responsible for planning and facilitating the execution of meetings and conventions that include up to 10,000 participants. Consistently achieved top monthly sales of rooms and catering events among area hotels.Oversaw the daily operations of five restaurants, room service and VIP Lounge venues that generated $10M in annual sales and consistently outperformed forecasts.