Provided comprehensive administrative and planning support as needed, ensuring smooth operations and efficient execution of marketing initiatives.Drafted and executed compelling marketing communications aimed at enhancing the PVCC brand and fostering strategic partnerships.Served as an internal liaison to effectively communicate marketing initiatives and identify the marketing needs of various departments, such as PHLASH, Visitor Services, and TLV.Compiled press clips for quarterly PVCC Board of Directors meetings and on an as-needed basis.Maintained and updated content on PVCC websites, including PHLvisitorcenter.com and RidePhillyPHLASH.com, and actively tracked the performance of PVCC's digital presence using tools such as Google Analytics, Google My Business, and other platforms.Assisted in programming content for in-building digital installations, Welcome Wall, and Graphic Displays, ensuring cohesive and engaging messaging across all digital touchpoints.

-Analyzed website traffic and data patterns using Google Analytics to develop strategic site content to increase organic traffic to align with client goals.-Optimized client websites' metadata and copy with keyword research using BrightEdge to increase organic SERP rankings.-Created Google Posts for clients' Google My Business accounts.-Conducted A/B testing on client sites to identify top-performing variations.-Optimized client websites by utilizing HTML code to improve user experience and crawl-ability for search engines to index.-Audited technical issues on client websites and implement fixes.-Executed outreach for link-building opportunities. -Conducted website migration

- I assisted in projects relating to Saint Joseph's University's rebranding strategy. Including providing feedback and enhancing the user experience on the new website. - Using Google Data Studio, I interpreted advertising campaign metrics to make future recommendations and also looking at the advertising requirements for Facebook, Instagram and LinkedIn to develop copy for university advertisements. - I performed research on graduate programs to make recommendations for search engine optimization (SEO). - I went through the back end of the new website to make changes to the program finder feature and edit the meta tag descriptions.-I edited and revised written copy for the University Youtube channel on video titles, descriptions, and tags for improved SEO. - Provided feedback to colleagues to enhance user experience on the new Saint Joseph’s University website for the program finder tool.- I participated in weekly SEO meetings.- I updated the Google My Business for 10 Saint Joseph's University buildings adding pictures, tags, and descriptions which resulted in increased views.

• I was selected to be apart of the PRME SDG Dashboard team to assist professors involved in the project, and help analyze data from a Qualtrics survey using Excel. • I researched and became familiar with the 17 Sustainable Development Goals of the United Nations and became an expert when given data.• I analyzed documents to pull out key points to identify; goals, impacts and locations knowing that data would create a visualization to identify the highlights of how schools are approaching the sustainable development goals. • I used excel to put in and format the data from the Qualtrics survey to be used in a Tableau dashboard.Haub Business school has partnered with the United Nations Initiative on Sustainability Dashboard on their Principles for Responsible Management Education (PRME) to develop a new analytic tool the PRME SDG (Sustainable Development Goal) Dashboard, to assess business schools’ success in delivering socially and environmentally sustainable management education.

• I prepared safety campaigns including sending out e-blasts using Constant Contact and planning social media.• I identified and coordinated speakers with a roundtable session for the national AGC Construction Leadership Council Leadership Development Conference. • I wrote and edited pieces for Construction Today magazine, press releases, and internal documents.• I upgraded and redefined the Membership Directory index and subsequent parts. • I took photos at events to be used on social media and additional outlets. • I was exposed to radio advertisements filming at 97.5 the Fanatic, working with 6abc news for Facebook Live advertising, and event planning.

•I assisted with strengthening internal communications for employees.•Researched federal, state and Philadelphia exclusive employment laws for human resources related policies and required postings.•I researched and strategized employee engagement and wellness events.•I rebranded the onboarding materials and assisted in facilitating orientation of new hires.

Student worker in the Provost Office at Saint Joseph's University.•I helped with research for projects, prepared binders, made deliveries around campus, organized materials for graduation and provided administrative assistance to the assistant to the Provost and other employees in the fast-paced office.

•I helped with civic holidays planning over the summer including planning and preparing the crafts for the Fourth of July Wawa Hoagie Day, Flag day. •I provided administrative assistance.

Special assistant to the Director of Board and Executive Relations and also the Chief Operating Officer. Where I performed research, organizational projects, prepared spreadsheets, and provided administrative assistance.