Victoria Russo Email & Phone Number

• Design and develop assets for social, website, presentation deck, and printed materials used nationwide.
• Assist in current re-brand initiative.
• Create Social Media strategy and content calendar; lead campaign implementation with goal of expanding network to engage like-minded people.
• Write content and copy for Social Media.
• Created new typographic pairings, color palettes, and spot illustrations for new website design to better align the brand’s look with mission. Flip the Vote is a volunteer-fueled nonprofit organization with a mission.

• Build all catalog spreads; write all product copy.
• Partner with Graphic Designer, Creative Director, & Senior VP on design refinements to evolve look and feel of Catalog.
• Review and certify copy, image placement, graphic styling and overall brand consistency is accurate for 8+ catalogs distributed to millions of subscribers annually.
• Track, and download film from Photo Studio; routinely update and send-out seasonal Chapter Map and Drop Map to Creative Directors, Stylists and Senior VP of Creative.
• Generate ‘Perpetual Proof’ Figma board based on film influx.
• Manage Catalog Schedule’s Airtable board to make sure team is on track for all milestones, deadlines, and final print.

San Francisco, California, United States

• Built delegated catalog spreads; wrote delegated product copy.
• Created and organized Catalog, Color, Asset, & DAM team’s Monday.com asset management board each season.
• Cropped and color corrected photo files in Photoshop.
• Actioned and resolved all changes during proofing cycles; worked with cross-functional partners—merchants, editorial and print team to ensure correct information was reflected.
• Created proofing guideline packet for merchants.
• Prepared brand assets for executive review and company wide distribution.

• Worked on the startup’s first Red Team; tested objectives via Instagram, Facebook, Twitter, and other social platforms; presented research findings to company at large.
• Designed assets and product mock-ups utilizing Figma, XD, Photoshop, Illustrator, and Canva.
• Investigated digital abuse trends, interpreted policy, and tracked sensitive, confidential data and drew actionable conclusions from it keeping customer priories in mind.

• Designed graphics and content for Social Media, newsletters, and event brochures.
• Re-implemented organizations brand guidelines to Instagram account creating a more cohesive and recognizable feed; gained traction amongst target audience of young, empowered future female leaders.
• Directed Marketing & Communications team for their post creation / style; making sure it matched out branding.
• Managed website; updated and organized it to reflect details on events, staff members, and the annual women's summit.

• Reported to Director of Graphic Design assisting in the development of assets and printed marketing material.
• Assisted in product creation and sourcing for stickers, posters, merchandise, etc.
• Designed content for social media according to content calendar; engaged in social media growth development.

Santa Clara, California, United States

• Collaborated with professional artists and gallery representatives from around the world.
• Curated unique art pieces to follow the publications theme for each seasons drop; two drops per year.
• Influenced theme and layout design of 100+ page magazines through collaboration with the other Editors.
• Assisted in event production, launch parties, and overall marketing of the Review.

Santa Clara, California

• Certified Green Dot Bystander Intervention Instructor; educated students and staff on Sexual Violence, Relationship Abuse, Harassment, Stalking, and Hazing.
• Led two re-brand initiatives of student-run nonprofit; established branding & style guide for owned content.
• Managed Instagram account growing it from 0 to over 1k within months; focused largely on perpetually-changing target audience of college students at small university.
• Designed graphics, wrote copy, and scheduled content calendar for social media.

• Managed heavy call volume; capitalizing on strong communication and customer service skills; worked in fast paced, high-pressure environment with A-list clientele.
• Utilized Salesforce and Maestro software for financial data, data entry and retrieval.
• Processed guest’s bookings; ensured guest’s understood the retreat and wellness programs they signed up for.
• Greeted new retreat guests, explained their itinerary and helped enhance it if requested, and was point person for their stay.

Santa Clara, California

• Designed new logo for the Graduate Student Association.
• Created flyer’s for events and programs; managed excel spreadsheets; re-organized important archives to prepare for Fall 2019 Graduate Business School Orientation.
• Assisted in event production of the Fall 2019 Graduate Business School Orientation.

San Jose, California

• Co-painted mural representing the city of Santa Clara with artist’s Kelly Detweiler and Stina Arstorp.
• Part of the 6,000 square feet Mural Project presented at the 75th Santa Clara County fair to celebrate the 15 cities within Santa Clara County.
• Focus was painting the Mission Santa Clara de Asis throughout process; mural design taken from and style inspired by a painting made by Aliza Katzman.

Santa Clara, California

• Advised one section of a writing class focused on crafting college admission essays, and two sections of a digital printmaking class teaching students the basics of Adobe and how their digital art could turn physical.
• Informally served as a mentor to the students, as well as a liaison between students, staff, and administration.
• Planned and facilitated lunchtime information sessions in order to provide in-depth knowledge on various aspects of college life; ranging from academics to social to financial.
• Scheduled guest speakers, created presentations, guided tours on campus, led small group discussions and team building exercises.
• In charge of the curation and installation of the End of Summer 2019 CIVA Student Art Exhibit.
• The CIVA program was part of a larger $300K multi-year Community Initiative in the Visual Arts grant to the Department from the Hearst Foundation.

Santa Clara, California

• Co-painted the Mural with student artist Stina Arstorp; focus was painting the foreground, greenery, and rooster.
• Designed concept composition utilizing photoshop and procreate; created specifically for the Forge Garden at Santa Clara University.
• Purpose of Mural was to depict Santa Clara’s agricultural history, as well as the history of the land in which the Forge resides on today.

Bachelor Of Fine Arts And Art History- Ba, Fine/Studio Arts And Art History, General

Activities and Societies: Cum Laude; Santa Clara Review; SCU Ownit; SCU Violence Prevention; Captain of Club Field Hockey; Leader & Member.

Education record

Activities and Societies: Senior Year Class President, Member of Student Council, Member of Art Club, Captain of the Varsity Field Hockey.