Victoria Shepherd Email & Phone Number

Tampa, Fl, Us

Our company specializes in empowering executives and business owners to elevate their LinkedIn presence and establish industry authority. We offer tailored profile optimization, engaging content creation, strategic PR outreach, and securing features in online publications. Additionally, we provide comprehensive digital marketing matchmaking services to ensure you have the right agency for your project, covering local SEO, paid search, social media management, and website design. With extensive experience in various industries and a deep understanding of both in-house and external agency dynamics, we ensure you partner with the best agencies to achieve exceptional results and generate high-quality leads.

Edgartown, Ma, Us

Contributing on a quarterly basis, focusing on content marketing and social media.

Recognizing the profound challenges and lack of support faced by individuals embarking on the often-overwhelming path of caregiving, we co-founded New Caregiver. Our mission is to bridge the vast gaps in resources and guidance that my co-founder and I experienced firsthand. At New Caregiver, we are dedicated to empowering new family caregivers with an arsenal of tools, resources, and vital information, offering a beacon of solace in their new role. Our community is a tapestry of current, former, and future family caregivers, all united by a common goal: to normalize the conversation around eldercare and the end-of-life journey, while innovatively co-creating solutions to ease the initiation into caregiving. As the executive spearheading the company's strategic vision, I am deeply involved in developing and supervising our marketing and advertising strategies. This encompasses strategic planning, brand management, enhancing the customer experience, and directing our digital marketing initiatives, all aimed at supporting our community of caregivers with the recognition and understanding they deserve.

Rockville, Maryland, Us

• As Senior Director of Zyter|TruCare, I successfully implemented the HubSpot CRM system, streamlining customer relationship management and enhancing data accuracy. I developed and executed data segmentation strategies to tailor marketing efforts and improve targeting, supporting sales enablement through the creation and distribution of various newsletters. • In campaign management, I designed and executed comprehensive campaigns around product webinars, engaging clients and driving product awareness. Conducting in-depth research using Definitive Healthcare, I identified and created new opportunities for the sales team, enhancing lead generation processes through strategic segmentation and targeted outreach.• I improved client engagement and retention through personalized marketing communications and educational webinars, providing valuable insights and resources to the sales team for effective outreach and follow-up. Monitoring and analyzing campaign performance, I utilized data-driven insights to optimize future marketing efforts.• Throughout, I worked closely with sales, marketing, and product teams, ensuring alignment and achieving business objectives through cross-functional collaboration.

Miami, Fl, Us

• Insurety Capital is a specialty finance company driving growth for Medicare agencies by buying their future commissions upfront for cash every week.• Insurety Capital leverages world-class marketing, sales, finance, and technology experts to prepare agency owners for an exit event at no cost until the agency is sold.• As the Vice President at Insurety Capital, I have played a pivotal role in driving our mission forward. My key contributions include:• Website Development and Optimization: Led the development and optimization of our website to enhance user experience and increase engagement, ensuring our digital presence effectively communicates our value proposition.• Sales Enablement: Created and implemented various content and strategies to empower Medicare agents, enabling them to achieve their sales goals and drive agency growth.• Conference Leadership: Spearheaded conferences and events, providing opportunities for our organization to connect with clients, foster relationships, and expand our network within the Medicare industry.

Boca Raton, Florida, Us

A frequent contributor to Search Engine Journal that educates and empowers the SEO community by providing the freshest news and latest best practices via the industry's experts.

Newark, De, Us

• Working with the marketing and sales team to explore new ways for us to innovate and expand market reach by building the puzzle, not solving it. • Developing demand gen content for marketing and sales team in order to create a top and bottom funnel synergy and alignment Developing hyper-targeted workflows around industry and products in order to enhance MQL’s • Optimizing bottom of funnel processes using Hubspot Suite• Leads in reviewing effectiveness of each marketing channel• Utilizing Google Analytics & Semrush to see trends and find opportunities for improvement• Developing compelling demand gen content that connects via promo emails, newsletters, landing pages, blog posts, social media, & products• Creating an SLA with the sales department to maintain a steady flow of inbound leads within the CRM• Develop a robust multi-channel marketing calendar with the intent to create awareness around the brand• Lead email campaigns: writing, executing, and scheduling email marketing campaigns • Provide quality assurance for outgoing email campaigns to ensure they meet style guidelines• Monitor, track, and report on all marketing campaign performance • Provide analysis and new ideas and testing options • Build all necessary automation workflows for every campaign using our CRM Building lead distribution flows to our sales team• Manages research efforts around consumer insights/segmentation, competitive intelligence, and industry trends

Lakeland, Florida, Us

• Gained National Television Coverage with non-profit virtual race campaign of “Cat’s Meow”• Developed comprehensive marketing strategies for Yes.Fit impacting internal and external stakeholders driving brand through go-to-market planning, social media, public relations, e-mail, blog content marketing, and digital transformation.• Managing six Marketing Managers for driving marketing initiatives, including the development, coordination, execution, and evaluation of marketing campaigns, with specific focus on new user acquisition and retention• Worked with the team to develop a fully optimized content marketing calendar to not only target personas, but also focus on SEO for maximum brand awareness• Working with product marketing on Yes.Fit’s Active Apparel Launch• Streamlined marketing process flow for faster turn around time• Developed social media customer service triaging best practices in order to streamline communications and provide a better user experience• Created and managed a customer experience team to enhance retention and onboarding• Worked with various consumer review sites in order to enhance positive reviews of the brand• Developed various hyper-segmented strategies to yield positive reviews which resulted in a 4.6 out of 5 rating with over 300 reviews in less than twenty-four hours• Revamped customer experience section within the app and website to enhance user experience

Jacksonville, Florida, Us

• Developed comprehensive marketing strategies for all Guidewell Brands, impacting internal and external stakeholders driving brand through go-to-market planning, social media, public relations, e-mail, blog content marketing, and digital transformation.• Managed various Marketing Managers for driving marketing initiatives, including the development, coordination, execution, and evaluation of marketing campaigns for the health insurance industry.• Partnered with Account Managers in regards to invoicing and recommendation for digital media spend to grow the campaigns and secure higher sales growth.• Applied marketing automation to existing campaigns enhancing the use of Facebook Ad Manager, Google AdWords, Sprinklr, ExactTarget, RedpointGlobal, and Pandora, and developing targeting goals for each platform.• Created integrated Virtual Care provider integrated campaign in response to COVID-19 with speed to market and surpassed industry engagement benchmarks along with client goals (appointment starts increased over 450% from Facebook, and Video campaigns delivered 551,653 impressions).• Achieved a CPM of $3.42 - Target $25.00 and a CTR of .71% - nearly double that of display campaigns.• Online Appointment video campaigns perform better than Virtual care with a CTR of .96%, compared to .59%.• Delivered 51% more calls YOY with 48% less spend through Facebook campaigns• Increased direct mail calls by 200% YOY• Enhanced paid search by 24% YOY• Amplified overall conversion rates for GuideWell Emergency Doctors 27% YOY• Video campaigns delivered 551,653 impressions and 3,935 clicks – avg. CTR of .71% compared to .32% from display

Jacksonville, Florida, Us

• Executed a Florida Blue brand "puppies" video in the digital space, generating over 82 million impressions and over 6 traditional articles in addition to an NPR radio interview, which was syndicated over 152 times.• Organized and implemented rebranding, requiring assistance with website migration with regards to SEO and social media• Implemented processes for triaging reviews and comments to preserve the brand's reputation.• Developed comprehensive marketing strategies are impacting internal and external stakeholders, including go-to-market planning, social media, public relations, e-mail, blog content marketing, and digital transformation. • Delivered campaign executive reports as well as data-driven insights against campaigns (including test vs. control) to drive marketing strategy.• Implemented local SEO strategies to assist, which included, by not limited to, Google My Business, Facebook location pages, and Yelp.• Assisting various brands in the areas of social media, SEO, content management, development, and optimization.• Generated over 19 million impressions and a reach over 4 million with social media campaigns for Sanitas Medical Centers

Jacksonville, Florida, Us

• Manage the digital content development, coordination, execution, and evaluation of marketing campaigns for the Florida Blue Brand, including health care providers and centers.• Developed and deliver target criteria for e-mail and direct mail initiatives using CMS for software programs WordPress and Drupal.• Documented requirements of campaigns to ensure data is free of data irregularities, serve as quality assurance/control steps to ensure that delivered lists meet customers' targeting requirements and serve as a reference guide for colleagues.• Facilitated upfront planning of marketing campaigns to translate hypotheses and business objectives into a test design framework within a campaign.• Launched, managed, and monitored five social media channels for GuideWell Emergency Doctors, assisting with building the brand from the ground up in the digital space. Partnered with IT during migration from WordPress CMS to Drupal CMS for both GuideWell Emergency Doctors and Florida Blue blog.• Developed a plan to house all U65, Groups and Medicare newsletters to save costs with regards to housing content on other platforms, increase traffic to the Florida Blue blog and also provide a way for those teams to track the success of their campaigns• Re-launched the Florida Blue English blog, with focus on user experience and search engine optimization, resulting in increased blog traffic by 300%, increased Pageviews by 200% and increased new and returning users by 300%• Implemented best practices to increase conversion to Florida Blue consumer site by 4% (average is between 2-3%), using calls to action on the Florida Blue blog

Jacksonville, Florida, Us

• Managed all paid, organic social media, and content marketing efforts for clients like Sanitas Medical Centers, Florida Blue, and GuideWell.• Assisted in campaign execution, rebranding, content marketing, and local SEO efforts with clients to build brand visibility in the digital space.• Implemented rebranding for Sanitas, which required assisting with proper website migration to SEO, as well as in the social media space.• Launched GuideWell Emergency Doctors in the digital space, which was ranked #1 in Google for various blogs developed for the brand.• Drove consumer engagement to GuideWell's suite of products and services via marketing campaigns across channels such as social media and content marketing. • Develop and implement an approval process for blog content on a day-to-day basis; act as GuideWell's voice in the social media world.• Drove consumer engagement and registration to GuideWell's suite of products and services via integrated marketing campaigns across a mix of channels such as social media and content marketing. • Developed and executed various marketing objectives, including social media marketing, PR, e-mail, and blog content marketing projects, to drive engagement, traffic, and brand awareness to the GuideWell sites.• Devised and deployed online marketing plans with effective SEO, social media, and viral video campaign strategies.• Directed successful search engine marketing campaigns that used solid linking, technical, and keyword research tactics.• Built the Sanitas Medical Center community to over 34K• Generated over 19 million impressions and a reach over 4 million with social media campaigns for Sanitas Medical Centers• Created a blogger outreach program to diversify the voice and promote Florida Blue's thought leadership Ranked 1st page of Google for non-brand keywords like "health care reform Florida."• Blog traffic for GuideWell Emergency Doctors increased by 244% after being active for only 2 months

San Mateo, Ca, Us

• Manage natural search efforts for LinkShare.com and launched LinkShare's Social Media Marketing Programs. • Supported major retail clients, Mrs. Fields Cookies, Sharper Image, French Connection UK, Build-A-Bear, leading weekly client calls, preparation of reports, agendas, analysis (weekly/monthly/yearly), and recommendations. • Responsible for all online (PPC/search) marketing presence for clients using extensive industry awareness; direct knowledge of search engine marketing, affiliate networks, search engine optimization, and social media outlets such as HubSpot, Facebook Native, Screaming Frog, and SEMRush.• Worked directly with clients to meet and exceed marketing, budgeting & sales goals. Perform daily budgeting tasks for the client, along with continuous e-mail correspondence from clients, customers, and external support parties. • Evaluated and tested site's content, layout, server infrastructure, performed Keyword Market Research on targeted markets searching habits, created competition analysis reports, analyzed existing data from server logs, and performed statistical analysis to project search engine traffic patterns implementing Implement SEO to all websites.• Manage writers for content creation for client and proprietary websites• Used ethical and longtail keyword Search Engine Optimization techniques to produce solid high rankings for numerous keywords.• Designed, created and implemented a social media marketing strategy for Rakuten, the biggest online shopping mall in Japan. Goal was to introduce the company to the English-speaking market. Within four months increased fan base to close to 10,000 Facebook fans.• Created successful Facebook Marketing programs with particular focus on companies’ ROI and branding initiatives.• Increased natural search traffic for non-branded keywords by 12% in one month• Increased a client’s organic traffic by 30% in two months• Increased conversions for a client by 78% in one year

Bachelor Of Arts, Marketing And Fashion

Education record