• Successfully led a start-up digital health and wellness brand for E-commerce by building and leading high-performing teams of writers, graphic designers, and marketers. Delegated tasks and resources to meet social media campaign objectives while tracking and analyzing content key performance indicators.• Built multiple start-up brands (CPG, beauty, finance, entertainment, and manufacturing) from concept to delivery, designing brand architecture and narratives around product positioning in a digital landscape, business needs, user experience, and customer funnels; to bridge together consumer data, competitive/trend analysis, social listening, and creative vision.• Optimized end-to-end production processes for visual content, from planning to post-production, resulting in engaging brand photos, videos, and social copy, while maintaining brand cohesion, brand narratives, and design aesthetics.• Produced marketing assets including brand libraries, infographics, web content, email newsletters, articles, blogs, ads, presentation decks, charts, and print.• Managed day-to-day marketing initiatives and incorporated AI into creative processes to ensure the timely delivery of high-value content.• Developed and executed short-form video strategies for TikTok, Instagram, Facebook, and YouTube, resulting in over 30 million views and high engagement. Stayed updated with social media best practices, formatting, algorithms, pop culture memes, and latest industry trends for diverse audiences, resulting in engaging, organic content calendar for social channels.• Developed a growth marketing strategy to increase brand awareness, achieving follower increases; 900% in 2022 and 300% increase in 2023. • Owned the end-to-end product development process, from ideation to commercialization, by developing product innovation roadmaps for wearable sports tech: material selection, ergonomic prototype design, patenting, manufacturing processes, and comprehensive market research.

• Managed end-to-end manufacturing processes of catalyst coatings and global sourcing of precious metals for powder substrate impregnation • Led multiple GMP improvement projects and implemented new technologies and automation, resulting in a 23% increase in output.• Collaborated cross-functionally with engineers, executives, technicians, marketing leads, subject matter experts, internal and external stakeholders to define scope, align on product decisions, and roadmap considerations.• Communicated effectively by distilling complex information with stakeholders of various educational, technological, demographic, and linguistic backgrounds.• Acted as the Color Point-of-Contact: provided production teams with color advice and color adjustments, updated color guideline deck references, and developed analytical color technology tools. • Executed pre-season and in-season production forecasting by leveraging quarterly holiday calendar data for seasonal color palette trends.• Lead the analysis and reporting of market and competitor trends to identify salient product defects and business opportunities through customer reviews.• Implemented operational strategies, including digital transformation to paperless systems, resulting in streamlined processes and quality control. • Conducted root-cause analysis on qualitative data and implemented corrective actions to address production delays and non-conformity issues.• Designed experiments for raw materials and new product qualification, adapting product formulations to accommodate supply chain variances.• Developed and improved SOP documentation to facilitate process replication and ensure consistent operations.• Managed day-to-day operations, including equipment sizing and selection, material authentication, database architecture, and color formulas, ensuring smooth and efficient manufacturing processes.• Negotiated $100k+ contracts for domestic and international vendors and ensured commitments and terms were met.

• Managed end-to-end manufacturing processes of catalyst coatings and global sourcing of precious metals for powder substrate impregnation• Scaled production manufacturing processes from lab-to-plant, meeting stringent quality standards while successfully introducing new product lines. • Identified and resolved issues related to particle size and adhesion through root cause analysis, implementing effective corrective measures.• Designed process workflows and supervised manufacturing employees, utilizing weekly sprints to optimize product delivery roadmaps and foster a culture of innovation and professional growth.• Oversaw day-to-day operations, including raw material receiving, chemical inventory management, BOM maintenance, production batching sheets, powder milling and mixing, staging, chemical compounding, mass balance calculations, instrument calibration, material characterization, root-cause analysis, troubleshooting, purchasing, order fulfillment, and invoicing. • Developed ISO 9001/TS16949 documentation for Quality Control (QC) Instrumentation Standard Operating Procedures (SOPs), ensuring adherence to industry standards and driving quality assurance.

Conducted oral labs, graded & evaluated oral presentations, performed lab experiments and research. Conducted various characterization techniques of experimentation samples (BET/BJH, XRD, TEM, & TGA). Developed a new cost and time efficient synthesis process of metal oxide xerogels (zinc ferrite & nickel ferrite).