Victoria Lu Email & Phone Number

Singapore

Marketing Campaign Management- Strategise and lead marketing engagement campaigns for Samsung- Ensure seamless execution with calendar management, performancemeasurement, and analytics.- Uphold One Samsung standards, aligning with HQ and regional guidelines.- Monitor campaign performance, using customer insights to enhanceeffectiveness.- Coordinate with agencies and internal teams to meet deadlines and updatestakeholders.- Manage reporting for weekly management updates and monthly HQ reports.Samsung Members App:- Develop content strategies to boost Monthly Active Users in the local market.- Leverage data to identify engagement opportunities and refine tactics.

Singapore

Pico is a global leader in total brand activation specialising in engaging people, creating experiences and activating brands. Innovative, insightful and inspired, Pico brings brands to life and creates experiences through total brand activation – from strategy to execution.360 Marketing Strategy and Execution:- ATL and Digital Campaign Management: Plan and execute integratedmarketing efforts such as TV, print, OOH, social media, and display adcampaigns; ensuring they align with client’s overall brand and marketingstrategy.- Develop marketing strategies for client pitches, increasing B2B and B2Ccustomer acquisition and retention.- Lead the planning and execution of strategic marketing plans, includingbudget management, media buying, PR, email marketing, social media, andadvertising campaigns.- Collaborate with influencers, KOLs and agencies to drive and optimisecampaigns and business objectives.

51 Waterloo Street #03-01 S(187969)

Strategic Leadership and Event Management:- Developed and implemented a business plan for a new B2B street-dancevertical.- Managed customer acquisition and retention through direct engagement,market knowledge, and targeted marketing.- Coordinated with partners, vendors, and internal teams for timely projectexecution.- Developed marketing strategies, including social media, email, and websitemanagement, to drive studio growth.- Managed street dance events, overseeing budgets, timelines, sponsorship,marketing, and logistics.

Singapore

“Grab is Southeast Asia's leading ride-hailing platform. We solve critical transportation challenges and make transport freedom a reality for 620 million people in Southeast Asia. We believe everyone should be able to go anywhere - and trust that they can book a safe ride.”- Developed and executed product marketing campaigns for GrabCar,GrabShare and GrabTaxi; Out-Of-Home Media Buys, Email Marketing(Mailchimp) and more.- Customer Relationship Management (CRM) strategy and execution. Includesnew user acquisition, user retention and managing dormant users.- Plan and implement demand generation and retention campaigns; strategy,ideation, coding, copywriting, design coordination, post campaign analysis,reporting and more.- Managed brand partnerships with partners like VISA, Lazada, Universal StudiosSG and Golden Village.

Singapore

Social Media and Client Relations:- Managed social media communities for three client accounts in the beauty,tourism, and F&B sectors, enhancing brand visibility and engagement.- Collaborated closely with the Marketing Manager with ideation, copywritingand designing of social media content.- Planned and executed press events, coordinating with influencers to maximisecampaign exposure for product launches.- Built and maintained strong relationships with clients and partners, managingthe customer database to ensure efficient communication and marketing efforts.- Contributed to successful client pitches alongside the Marketing Manager.

Bachelor Of Commerce (B.Com.), Marketing & Public Relations

Education record

Diploma in Product Design & Innovation