Experiences take place in people's minds, first and foremost. If you want to design experiences that people value, remember, and come back to, you have to understand people's behavior and how human brains are wired.This is exactly what I help you do. Behavioral science, psychology, and neuroscience provide us with great insights, and I use those insights to help you achieve better results with less effort. With a unique blend of expertise in behavioral science, cognitive linguistics, and event planning, as well as 19 years in the event industry, I offer expert advice, non-conventional ideas, and science-based strategies that increase engagement, retention, and revenue. I work with corporate event teams, event marketers, associations, educational institutions, industry partners and media. My #eventpsychology content appears in Skift Meetings, Smart Meetings, MPI, Meetings Mean Business, and numerous other publications, events, and podcasts.In 2020, I launched the Event Psychology Lab, a one-of-a-kind, on-demand online course for eventprofs on how to design remarkable events using insights into human behavior. I host the Event Psychology club and the podcast 'What If I Told You..'. and also, am the author of '10 principles of Strategic Event Planning' book.I've been awarded Ford Foundation IFP Fellowship (2009), IFP Alumni Award (2018), and recognized Top100 Smart Women in Meetings by Smart Meetings, 2018 ChangeMaker by MeetingsNet, and the Meeting Professional of the Year 2022. I hold an MSc in International Events Management from University of Surrey.