Victoria Borges Email & Phone Number

Birmingham, Mi, Us

Saint-Laurent , Quebec, Ca

Saint-Laurent , Quebec, Ca

Develops and implements communications, PR and analyst relations strategy for OnSolve, collaborating with executive leadership to ensure alignment with company vision, objectives, marketing goals. Partners with marketing leads to design and oversee omni-channel campaigns that span owned, earned, and paid media channels. Manage and directs PR agency of record, managing media and analyst relationships. Acts as corporate spokesperson and responds to members of the media in a timely manner. Owns and builds relationships with analysts, journalists and influencers, identifying opportunities.

Newcastle Upon Tyne, Gb

Designed and executed the company's first public affairs program in North America.Strategized and oversaw the intersection of Corporate Communications plan and Public Affairs and PR campaigns in North America, ensuring they aligned with global vision and local U.S. strategy. Acted as the official spokesperson for Sage, fostering relationships with trade and business press, resulting in an 80% increase in press visibility year over year.Cultivated public stakeholder relationships, resulting in a 20% growth in local stakeholder engagement. Built, owned and extended relationships with priority business, technology media and business and government stakeholders. Identified and worked with local executive spokespeople to build thought leadership profiles, support company-wide messages and position them in target media outlets and among government representatives.

Newcastle Upon Tyne, Gb

Created and implemented PR objectives for entire team, executive Global PR campaigns in North America and monitored the progress, overseeing KPIs, budget and strategy. Successfully launched Sage's largest product to date, leveraging thought leadership platforms and integrating marketing, digital, social, and sales teams.Monitored relevant topics and discussions in target media to identify opportunities, led several media tours to NYC with tier 1 press including BBC, CNN and NPR. Cultivated relationships with C-level executives to build out thought leadership platforms and conduct media training. Managed a communications team of in-house and PR agency professionals, including communications specialist.

Atlanta, Ga, Us

Led three B2B SaaS accounts, working with leadership to provide strategy, executing effective content marketing campaigns, social media campaigns, trade show marketing, and media relationsCollectively grew clients' social channels by more than 100% in less than four monthsUnder leadership team, advised clients of overall messaging and positioning strategy, including the creation and execution of communications and marketing campaignsResearched subjects, company news and customers in order to generate compelling stories and targeted pitches, monitoring editorial coverage to gauge effectiveness of media outreachSuccessfully landed coverage, such as bylines and mentions in key publications, including Inc.com, U.S. News and World Report, CMS Wire, InformationWeek, securing media briefings for the Wall Street Journal, BloombergOriginated compelling, thought leadership content including blogs, case studies, whitepapers and bylines, significantly growing overall organic traffic to company websites and company blogs via an effective content strategy Researched subjects, company news and customers in order to generate compelling stories and targeted pitches; monitored editorial coverage to gauge effectiveness of media outreach

Atlanta, Georgia, Us

Served as communications liaison for international trade, global commerce and life science/technology departments, advising and executing a communications and PR strategyPrepared media relations responses/briefings, talking points and coaching to team when needed, as well as other communications needsResponded to timely media requests around economic development news, acting as spokesperson where necessarySupported media relations and promotion of key tradeshows and initiatives focused on highlighting benefits of doing business in GeorgiaWrote, coordinated and supported weekly press announcements and press releases among the Department, the Governor's office and companies coming to or expanding in the state Identified media stories and proactively pitched and secured local, national, international and trade coverage, including The Atlanta Business Chronicle, The Atlanta Journal Constitution, NPR Newsweek and China DailyMaintained media contact lists, built and maintained relationships with key journalists and the business community

Atlanta, Georgia, Us

Conducted interviews and wrote feature stories in travel, food, music and other lifestyle sections

Stockholm, Se

Created and implemented 2012-2013 international employee engagement initiative, increasing engagement and awareness by 60 percentOriginated comprehensive international B2B marketing and advertising communications for all relevant tradeshowsWrote, edited and proofread all collateral and material to ensure quality and consistency with corporate brandingDeveloped content for a variety of communications channels, including print, video web sites, intranets, email campaigns, ensuring brand consistencySupported branding and marketing of company’s annual users’ conference, HxGN LIVE and newsroom, HxGN

New York, Ny, Us

Served as production assistant to screen PR calls and pitches, research and pull material for upcoming stories for 60 Minutes and CBS This Morning ShowEdited news feeds and story content and wrote headlines for CBSNews.com Assisted producers, anchors and cameramen in producing live shotsProgram guest coordinator during the Royal Wedding

SEO manager and copywriter for three B2C sites, increasing online visibility and page rank by 10 percentWrote and sent digital press releases, engaged blogging community and key digital stakeholders to grow online presence and organic search rankingCreated website content using Google Analytics and other relevant programsOversaw outsourcing for SEO campaign deliverables and managed projects working with vendors and freelance writers

Cleveland, Tennessee, Us

Wrote, interviewed and edited public relations material, including traditional media such as feature stories, press releases and intranet postingsOriginated PR kits, including brochures, fliers, mail-outs and signs for all national Life Care facilities

Chattanooga, Tn, Us

Worked under Internal Communications team to increase public awareness of Unum’s 2008 Social Responsibility CampaignWrote feature stories for online Connections magazine and other national facility websites and online newsletter

Ma, International Relations

Ba, Communications-Public Relations