PR and marketing communications specializing in home furnishings, interior design, fashion, accessories and fine jewelry.

In Fall 2016, as an archives intern, participated in the implementation of ArchivesSpace, an open-source collections management system and was responsible for creating NYSID Archives first finding aid on ArchivesSpace. Returned in the Spring semester to process in ArchivesSpace NYSID Institutional Archives, the repository for the records of the College, which includes materials related to the history of the College and the evolution of interior design pedagogy at NYSID from its founding in 1916 to the present day.

The archive consists of over 40,000 drawings by David Webb. The focus of the internship was on digitization and preservation of original designs and the creation of metadata.

As an integral member of senior management team, pitched new clients, developed strategy PR programs, created and conducted multi-media editorial presentations, wrote PR and marketing deliverables, as well as agency guidelines and training materials. Clients included: The Wallcoverings Association (Residential & Contract), York Wallcoverings, Chella Luxury Performance Textiles, Maitland-Smith and Pearson Furniture• Developed templates for product focused email blasts, which consistently had a 90% email click-through rate.• To reposition wallpaper as a versatile home décor product on behalf of Wallcoverings Association, created Wallpaper Idea House: an experiential house tour and microsite, which resulted in extensive coverage in the design blogosphere and resulted in an AP feature with a circulation of 17+ million readers.

Directed overall account management and planning for agency accounts (2 direct reports): Trade shows for Advanstar Communications (Industry 212, Fabric at MAGIC and The International Fashion Fabric Exhibition IFFE); and jewelry industry (Cathy Carmendy, Henry Dunay, Kentshire, Escada Fine Jewelry, Hearts on Fire).• Interviewed and quoted in the Press and Publicity chapter of Trade Show and Event Marketing by Ruth P. Stevens, (Mason, Ohio: Thomson, 2005), as a result of publicity generated by the four Advanstar trade shows.• Pitched new business and created client proposals and budgets.

Responsible for consumer media programs in fashion and home furnishings Cotton Inc., the research and marketing company funded by U.S. growers of upland cotton and importers of cotton and cotton textile products.• Wrote and produced articles based on findings from the company’s tracking research on America’s attitudes and behavior toward apparel and home furnishings, for the Lifestyle Monitor, a trend magazine distributed to more than 5,000 executives in fashion and home furnishings industries, and in weekly columns in Women's Wear Daily.• Developed all content for company’s first consumer web site, fabricofourlives.com that related to every aspect of a woman’s life – work, play, home and family. Researched and profiled businesses that were innovating with cotton, such as Michelle Roth’s first wedding gown collection in white denim, which linked to e-commerce sites.• Managed content contributed monthly by 10 national magazines, including Martha Stewart Living, InStyle and Real Simple to fabricofourlives.com.• Organized consumer press events to coincide with seasonal color & trend presentations and invited up-and-coming fashion designers as guest speakers. • Spokesperson on timely consumer-related topics that resonated with press such as The Cult of Celebrity and Shopping Trends in a Post 9-11 World. • Ronald Levy of Public Relations Quarterly cited Victoria Pace in his Superstar PR column, “The superstar writer not only makes you feel like buying but then continues and helps you buy. It’s brilliant PR work.”

Responsible for increasing brand awareness of the company’s two wallcoverings-driven brands: Village and Gramercy.• Managed brand communications through on-trend press releases, web site copy, quarterly design forecasts, syndicated stories, newsletters, point of purchase piece, sales training materials.• Created and conducted seasonal color and trend presentations for editors at leading national shelter and lifestyle magazines.• Led series of PR training seminars to customer service and salesforce.

• Met with executives at all the great jewelry houses (Cartier, Harry Winston, Tiffany & Co, Van Cleef & Arpels, et al.); major auction houses; jewelry trade organizations; leading jewelry brands; and emerging designers, in pursuit of stories and the finest jewels to match the taste level and connoisseurship of the affluent and aspirant Town & Country reader.• Developed overall themes and wrote monthly stories for jewelry pages, which set trends, not followed them.• Covered jewelry at Fashion Week and introduced seasonal runway reports to the jewelry pages.• Selected jewelry for covers and fashion features in which jewelry played a supporting role to couture and RTW. A delicate balancing act between the jewelry-adverse fashion editors and stylists who had embraced the era’s the era’s minimalist aesthetic and the advertisers in the magazine’s important watch and jewelry categories.• Discovered rising stars and in featuring them in Town & Country, helped launch their businesses.

• Researched, wrote and edited special feature sections (health directories, best restaurants, best interior designers).• Revamped the Chronicle, a monthly listing of major charitable events throughout the country and added feature event with photograph to open the 3-to-4-page section.• Assisted home editor on location photo shoots.• Hired by and assisted the eminent Frank Zachary, editor-in-chief of Town & Country (1972-1991), a pioneer in the history of American magazine publishing.