Marketing Specialist, Remote ConsultantMulti-Channel CampaignsProduct MarketingBusiness Management and Development Pricing AnalysisRevenue Cycle Management Integrated MarketingBrand DevelopmentMonitored trends in social media, industry and competitive landscape to create new material.Identified appropriate marketing channels and target customers for campaigns. Planned marketing initiatives and leveraged referral networks to promote business development.Maximized… Show more Marketing Specialist, Remote ConsultantMulti-Channel CampaignsProduct MarketingBusiness Management and Development Pricing AnalysisRevenue Cycle Management Integrated MarketingBrand DevelopmentMonitored trends in social media, industry and competitive landscape to create new material.Identified appropriate marketing channels and target customers for campaigns. Planned marketing initiatives and leveraged referral networks to promote business development.Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.Strengthened marketing programs to capture new business and take advantage of changing trends in client markets.Analyzed data from previous and current marketing campaigns to improve future results. Collaborated with external creative agencies to produce and distribute marketing materials.Coordinated with social media, public relations and other teams to execute product introductions.Constant relationship with e-comm, design and sales teams to align strategies. Hosted webinars and training videos to communicate nationwide promotions to franchisees.360 launching programs and coordination. Show less

Licensing & Merchandise: new area within Brand Experience at ZX Ventures (Team Leader). Implementation and standardization of new processes. Search and definition of new business opportunities. Alignment of commercial and communication strategies between the different areas involved, taking into account commercial drivers (formal P&L: NR, MACO, EBITDA). Cross channel coordination between countries: Argentina, Chile, Uruguay and Paraguay. Product development. In charge of the whole merchandise… Show more Licensing & Merchandise: new area within Brand Experience at ZX Ventures (Team Leader). Implementation and standardization of new processes. Search and definition of new business opportunities. Alignment of commercial and communication strategies between the different areas involved, taking into account commercial drivers (formal P&L: NR, MACO, EBITDA). Cross channel coordination between countries: Argentina, Chile, Uruguay and Paraguay. Product development. In charge of the whole merchandise strategy for all brands and areas of the company. Logistics & supply: follow up and coordination. Selling channels: OFF & ON trade, retail, e-commerce, events and B2B (retailers). Forecasting. Result’s follow up, analysis and changes execution. Events support through product innovation. Dealing with: procurement, logistics, sales, trade, brand managers, comex, supply, marketing, e-commerce, events, retail, accounting, payments, finance. National and international reporting (Global ZX Ventures - NY). Team leader: coaching, training & guidance. 2018: achievements: being brand experience’s NR engine growth: our regional team achieve the annual commercial targets with more than expected (+55% NR vs BU). Show less

Development of products within the Home Category for Avon’s different markets. Search for new product opportunities. Market analysis for a complete and personalized regional showroom. Search for new previously Avon or Disney audited factories, in order to increase our number of suppliers (mostly in China and India). Quote making according to the international trade terms. Responsible for the strategy, roadmap and feature definition for all the products involved in the Home Category. Contribute… Show more Development of products within the Home Category for Avon’s different markets. Search for new product opportunities. Market analysis for a complete and personalized regional showroom. Search for new previously Avon or Disney audited factories, in order to increase our number of suppliers (mostly in China and India). Quote making according to the international trade terms. Responsible for the strategy, roadmap and feature definition for all the products involved in the Home Category. Contribute with possible story tellings for every item sold. Responsible for monitoring every item wanted by Avon or sold to Avon. In this last case, monitoring of their final profits and development too. Design, development and presentation of Regional Showrooms for Avon usually at Mexico (around 250 new products shown). Support for both procurement and marketing teams in Avon. Search for new, creative and better ideas at all time. Show less

Achieve every Final Profit Plan KPI goal (gross sales, gross margin, average order, NPU) for CFT business in Mexico. Assemble and develop commercial proposals. Responsible for a correct assemble and balance between the different categories. Responsible for pricing execution, always taking into account every product’s positioning and basing decisions in the results from analysis of the market. Lead the planning process in all its instances. Interaction with: Finance, Supply, Demand Planning and… Show more Achieve every Final Profit Plan KPI goal (gross sales, gross margin, average order, NPU) for CFT business in Mexico. Assemble and develop commercial proposals. Responsible for a correct assemble and balance between the different categories. Responsible for pricing execution, always taking into account every product’s positioning and basing decisions in the results from analysis of the market. Lead the planning process in all its instances. Interaction with: Finance, Supply, Demand Planning and Sales Promotion. Fulfill inventory levels. Responsible for the coordination and fulfillment of the agreements established. Review and evaluate final brochure sketches in order to avoid any mistake in final printing. Show less

November 2013 – January 2016: Supervisor – Campaign Planning for Chile – CFT Beauty Categories. Guide and lead Chile’s campaign planning team for Beauty Categories. Achieve every Final Profit Plan KPI goal (gross sales, gross margin, average order, NPU) for CFT business in Chile. Assemble and develop commercial proposals. Responsible for a correct assemble and balance between the different categories. Responsible for pricing execution, always taking into account every product’s positioning and… Show more November 2013 – January 2016: Supervisor – Campaign Planning for Chile – CFT Beauty Categories. Guide and lead Chile’s campaign planning team for Beauty Categories. Achieve every Final Profit Plan KPI goal (gross sales, gross margin, average order, NPU) for CFT business in Chile. Assemble and develop commercial proposals. Responsible for a correct assemble and balance between the different categories. Responsible for pricing execution, always taking into account every product’s positioning and basing decisions in the results from analysis of the market. Lead the planning process in all its instances. Interaction with Finances, Supply, Demand Planning and Sales Promotion in order to guarantee objectives. Fulfill inventory levels. Responsible for the coordination and fulfillment of the agreements established. Review and evaluate final brochure sketches in order to avoid any mistakes in final printing. January 2012 – November 2013: Sr. Campaign Planner for Argentina and Uruguay markets (Fashion and Home Categories).September 2011 – January 2012: Intern – Campaign Planning LATAM (Fashion and Home Categories) Area assistant: data entry, campaign conciliation, price and costs analyses. Show less

Data base creation. Search for new potential customers, clients and partners. Dealing with different distribution channels and partners. Translations. Customer service. Develop business proposals. Monitor every business opportunity and relationship. Administrative duties.