Brand lead for Clorox Bleach and Laundry Additives.

Drove brand & portfolio strategy, innovation roadmap, and base business management for Grove's 7 Owned Brands across home care, personal care, pet care, and vitamin categories, with focus on Retail expansion of the flagship home care brand, Grove Co., from Target to other Mass, Grocery, Drug, Club, Hardware, and Amazon. Directly managed 6 reports and was responsible for cross-functional team of 9 spanning Brand Management / Innovation, R&D, Regulatory, Quality, and Product Creative; partnered closely with Packaging, Procurement, Inventory Planning, DTC Merchandising & Marketing, and Retail Sales teams.Grove Collaborative (NYSE: GROV) launched as a Direct to Consumer, Certified B Corporation that is transforming consumer products into a force for human and environmental good with the bold commitment of being 100% plastic-free by 2025 across its Owned Brands and curated third party brands.

End-to-end general manager accountable for delivering APAC growth results (Sales & Profit) in collaboration with J&J commercial and cross-functional teams as well as distributor partners. Asia Pacific Agile Council Leader endorsed by APAC Leadership Team (2021).Vogue International, a member of the Johnson & Johnson Consumer Family of Companies, represents the cornerstone of J&J’s hair care business operations. Vogue International develops, markets, and distributes salon-influenced, nature-inspired hair care and personal care products under several indie brands, including OGX® and Maui Moisture®. Vogue products are sold in more than 40 countries worldwide.

Led marketing strategy, portfolio, innovation, and communications for OGX and Maui Moisture brands in Asia Pacific with emphasis on conversion-first demand generation, omnichannel excellence, social media & community management, digital advertising, influencer marketing, and PR.

Covered the entire Consumer portfolio spanning Home Care, Consumer Health Care, Stationery, and DIY divisions. • APAC subject matter expert for brand health tracking and insights-driven marketing plan development• Facilitated workshops to land consumer, category, and shopper insights to optimize strategic portfolio, communication, and channel action plans to accelerate business growth• Developed insights capability of country teams through training and hands-on workshops, plus managed 3 on-site agency executives

Brought in to drive Consumer Group model for regional new product development and replication as a key lever for business growth in B2B groups, e.g. Electrical, Oil & Gas, Construction, Automotive applications.

Stretch assignment concurrent with Scotch-Brite(TM) Regional Brand Manager role. Member of the Global Respiratory Health Activation Team, responsible for the APAC region. Defined regional respiratory health portfolio and go-to-market plan to drive accelerated new product commercialization.

Promoted from Regional Assistant Brand Manager, Asia Pacific – Home Care Division in January 2013.• New Product Development & Replication• Packaging Development• Toolkit / Asset Development• Brand Communication• Marketing Planning• Consumer & Shopper Insights• Retail Execution• Budget Management

• POS Analysis• Promotion Development (Online & Offline)• Competitive & Trend Analysis• New Category Entry

Promoted twice in 3+ years. Managed client relationships, led cross-functional teams, and developed actionable, insight-driven recommendations for Brand Health Tracking, Advertising Copy Testing, and Custom Quantitative Research studies. Clients included: Unilever, Heineken, Starbucks, Gap Inc., Dial Corp., J&J Ortho-McNeil, Ferrero, D&B, eHarmony, Oregon State Lottery

Created press releases, media lists, and press kits for Beauty, Fashion, and Restaurant clients at boutique PR agency. Secured two live radio interviews for Jamba Juice founder. Researched and wrote entries for coffee table book, Spa, published by Taschen (2004)

Supported account and creative teams on Dove Shampoo, Facial Foam, and Body Wash re-launch campaigns in Taiwan