Served HQ as a National award Juror; Served regionally for the Atlanta Chapter's Member Awards for Marketing Excellence

SMPS "Rising Star" Nominee & Finalist | May 2022

I utilize an integrated marketing approach where a custom combination of marketing channels allows for maximum lead generation. I believe in building a robust funnel that relies on no singular source to ensure long-term success. With over a decade of experience, I'm dedicated to delivering exceptional results at a competitive overall cost. Consulting Services Include:• Strategic, Integrated Quarterly Marketing Calendars & Goals• Branding (Aesthetics, Taglines, USPs, & Collateral)• Thought Leadership Initiatives & Assets• Funnel Development • Planning the Buyer’s Journey (Offers to Upsells)• Direct Mail & Email Sequence Planning• Marketing Action Plans (MAPs)• Competitor Insight Reports• Content & Conversion Website Audits• Website Design & Content Optimization • Marketing Content & CollateralNeed help? Email me at V.Edwards.Marketing@gmail.com for a custom proposal.

Brought into the AEC industry to disrupt, innovate, and streamline the status quo. Promoted to the RKA Leadership team. Kept as a key contributor when acquired by Trilon Group in 2022.• Strategic asset. Pre-acquisition, worked closely with the C-Suite & key personnel to move the 5-Year Strategic Plan Initiatives forward. Post-acquisition, chosen to join Leadership and participated in multiple Trilon Group marketing summits to help standardize processes and streamline coordination and cooperation across 15 partner firm marketing teams. • Rebuilt the department. Recruited strategic hires to accomplish outlined goals. Onboarded 11 staff members in 2.5 years. Implemented training, mentoring, & SOP initiatives. • Rebranded the firm. Modernized/polished external image, messaging, & social presence. Revamped external appearance at live events and through all collateral. Launched first company brand guide. Developed staff testimonial videos for improved recruiting. Provided internal company-wide training for branding & social media.• Created a new Wordpress website for self-management, improved SEO, and enhanced usability. Drove average of 1.2k unique website visitors & 1-2 viable private sector leads monthly. Launched first external-facing online project portfolio to showcase firm capabilities to facilitate business development. • Improved Hit Rate from 22% to 50% YoY. Enforced strategic Go/No-Go discussions to make data-driven decisions, resulting in almost 30% jump in hit rate success. Innovated & streamlined RFP/RFQ process. Implemented new tools to standardize proposal development, including ClickUp for project management, master resumes, Creative Cloud libraries, and template expansion. Improved processes and resources resulted in a 42% average reduction of time invested from billable technical staff per pursuit.

Managed a portfolio of 10+ international and domestic SEO clients ranging from SMB to Fortune 500 in a variety of verticals, including CPG, real estate (rental & sale), manufacturers (DTC & wholesale), higher education, and B2B database solutions.• Outlined 90-day strategies to prioritize needed projects against available hours and budget.• Ongoing internal management through leading company meetings, managing budget & time allocation in Forecast, scoping work monthly, contract-length budget allocation, and effective remote communication across time zones in Slack.• Client facing customer service, relationship management, execution & tracking of deliverables, facilitation of questions, group meetings, and management of add-on tasks in overall workflow.• SEO content optimization for blogs and landing pages using Clearscope as well as the creation of SEO optimized content calendars and strategies based on Content Gap findings.• SEO metadata expansion and optimization.

Viewed as second in command within the Marketing Department for 6+ years. Consistently categorized as “Key Contributor” during the review process. Reported directly to the CEO for 7+ years. Worked comfortably, consistently, and collaboratively with the Director of Sales, Director of HR, and VP of Operations to improve processes and optimize team bandwidth.• Led a team of 8. • Oversaw planning, marketing & execution of corporate events. • Generated business and drove recognizable brands into the prospect funnel like Puma, Advance Auto Parts, and Lenovo. • Oversaw annual $1 million tradeshow investment. • Managed budgets, consistently met ROI and CPL targets, reviewed P&Ls and staff reporting for future planning. • Developed external thought leadership. • Head of client engagement program, including welcome series, client dinners and events, testimonial videos, & the referral database for sales team.• Directed partnership program re-invigoration and helped develop processes to produce a steady stream of referrals despite partner churn and minimal budget support. • Launched and produced “Let’s Get Digital” Podcast.

Led a team of 4 responsible for all internal & external event planning, marketing, & execution. Engaged new & existing leads through hosted seminars, 1-day workshops, and multi-day conference. • Project launch specialist consistently tasked by the CEO to develop new projects, events, and initiatives from inception to fruition with little direction. • Developed & marketed annual summit for 5 years. Sold out first 150-person event in 4 months. Managed $50-250k annual budget. Generated over $1.5MM revenue from sponsorships and new & retained client recurring income. • Content manager and creator. • Planned & managed internal events, including company holiday party, quarterly teambuilder activities, and New Office Open House Event.• Consulted for partner company to create and launch a conference hosted in Dallas, TX.

Secondary role added to primary responsibilities during test launch of a sister brand concept. • Established branding and external persona for sister brand, including presentations, trade show booths, staff gear, and executive swag. • Managed $100k initial trade show budget. • Tracked results and P&Ls to produce reporting for upper management and to determine next steps with the brand.

Developed curriculum based on internal best practices. Transitioned unprofitable self-led program to in-person event and drove over $200k revenue in 2 years. Expanded offerings into marketplaces and Facebook. Planned additional internal ad hoc events.• Developed Google Ads training program for online retailers, including curriculum, video, and audio using Articulate and Audacity.• Managed ongoing training program deliverables. • Coordinated experts and hosted live weekly “Ask the Expert” sessions. • Wrote and recorded monthly additional training modules. Wrote content and produced a monthly 10-page newsletter using InDesign. • Developed, marketed, & instructed sold-out in-person multi-day bootcamps. Hosted over 400 attendees in 2+ years. Produced over $200k in revenue, • Developed, marketed & hosted 1-day seminars. Marketplace Advertising hosted 40 people in Atlanta. Facebook Advertising hosted 70 people in Orlando. • Developed, organized, and executed ROI's Leadership Training Retreats.

Responsible for learning digital marketing best practices for Google Ads & Microsoft/Bing Ads in order to develop external training program and maintain client portfolio month-to-month without contracts.• Managed client portfolio. Created ad content & executed targeting/strategy in multiple verticals. • Provided customer service. Produced monthly client reports. Participated in monthly video calls.

Instruct ENG102 Research Writing for all disciplines.

Instruct writing curriculum, review written assignments, and provide one-on-one guidance for English Composition, Communications, and Film Analysis Courses at a variety of levels.

Guide students of all ages (high school to graduate students) through all levels of composition (brainstorming to polishing.) Provide students with additional resources to benefit their studies and progress.

Instruct English Grammar and Composition courses. Facilitate on-going discussions that mesh classroom theory and real life experience.

Instruct 12-week courses in English Foundations, English Composition 1 & 2, Business Writing, Introduction to Literature, and World Literature. Catalyst in launching Raleigh campus' Writing Lab.

Promoted once. Developed & executed marketing campaigns for co-op marketplace store and event spaces. Managed bookings for independent event space and achieved annual event rental revenue of $60k+. • Doubled the average number of on-site tours monthly and increased bookings 150% with marketing & follow-up campaigns. Met or exceeded all monthly quotas.• Managed clients and vendors for over 100 events annually. • Contracted 4 resident artists and over 50 businesses to fill booths. Produced average monthly rental revenue of $30k plus 10% of all store sales.• Managed staff of 20+ full- and part-time workers, including scheduling, training, and ongoing staff meetings. • Provided customer service and personalized service to patrons. Managed company website (Joomla), store events, bank deposits, and opening/closing duties.

Editor for The Arrowhead Literary Magazine. • Advertised for submissions. • Recruited participants. • Selected content, determined layout, and worked with printhouse for one issue per semester.• Planned and hosted annual Awards Recognition Banquet based on pre-determined budget, including catering, invitations, & awards management.

Tutored undergrad students in English and Math courses.• Worked 3-5 shifts per week in the Catawba Writing Center. Presented at Southeastern Writing Center Association (SWCA) Conference on behalf of Catawba College.• Provided 1:1 tutoring for Modern Math, Intro to Statistics, Geometry, and Algebra courses. Worked with up to 10 students, 1-2x per week every semester.

Part time contract extended twice. Asked to produce work remotely while home over the summer. Served as content creator and staff writer for Miller-Davis website clients, Rowan Magazine, & Rowan Business Magazine.• Researched, created and published 13 articles, features, & calendars in 3 issues of Rowan Business and 1 issue of Rowan Magazine.• Created new pool-related content and website templates for members of The Association of Pool & Spa Professionals (APSP).• Published "Golden Anniversary" feature article in 2006 APSP member newsletter.• Ad hoc press releases, editing, and other assignments as given.

Member of the 1st NC SuperTarget's opening team. • Prepped store for launch. • Worked front end to provide Fast, Fun & Friendly service in guest services and as a cashier.• Consistently exceeded quota as top-seller of Target Visa cards. Won multiple bonuses, including a Target-branded mountain bike grand prize.• Offered to extend employment as seasonal worker while at college.

Responsible for investigating employee applicant backgrounds, primarily for Wake County Public Schools.• Searched social security numbers and drivers license numbers across states.• Evaluated result matches and significance.• Produced reports for clients.