Leading Programmatic In-Housing

As the owner of a horseback riding clothing and gear brand, my primary focus was on developing a strong, recognizable brand that resonated with riders and equestrian enthusiasts. I worked to build a brand identity that emphasized quality, style, and functionality tailored specifically to the needs of horseback riders. This involved crafting a unique brand story, connecting with our audience through targeted social media, and creating a visually appealing online presence that reflected the values of the equestrian lifestyle. Engaging with our community and building trust with customers were key aspects of my approach, helping to create a loyal following and establish our brand in a niche market.

At TMP Worldwide, I managed adtech projects for pharma, government, and insurance clients from start to finish. I worked with teams across strategy, creative, and media to ensure campaigns met strict compliance standards and client goals.

As the Ad Operations Manager at Screenlogiq, I was responsible for overseeing and optimizing programmatic campaigns across the platform to ensure seamless ad delivery and maximum performance. My role involved end-to-end management of the ad operations process, from campaign setup to reporting, with a focus on data-driven optimizations.

As a Recruiting Manager at DTG Consulting Solutions, I was responsible for sourcing, engaging, and placing top talent in the fast-evolving adtech industry. Our focus was on professionals with strong understanding of digital advertising, programmatic technology and ecosystem.