• Operate as owner of b2c email communications which includes being responsible for the an editorial calendar for B2C clients as well as oversee, optimize, manage best practices, execute, test, and QA campaigns for B2B first mate email campaigns.• Manage the end-to-end email journey of a booked sailor post-purchase, including, content creation, oversee HTML development, journey trigger development in Salesforce, QA process, and end- to-end testing. Monitor and maintain this journey and improve where data shows necessary for the highest sailor satisfaction, streamlined pre vacation messaging, and increase of onboard spend.• Report on email performance and perform analysis to deliver insights back to the business.• Partner with the data intelligence/BI team and web team and be able to use data to optimise emails and their performance.• Lead segmentation, AB testing, targeting, and personalization of emails communications to deliver data and insight back to the business. Optimize and report on investment and relevant KPI's weekly, monthly, quarterly, annually, supporting both short- and long-term revenue and customer growth, conversion, and retention goals and use insights to communicate potential improvements and changes for email, web, digital advertising, and other mediums where fit.• Support CRM team project owner through the safe agile quarterly planning process to make business driven decisions on projects.• Support key revenue-enhancing initiatives (such as new inventory, ship launches, monthly promotions, new itineraries, Uplift/finance plan integration) across email, web, and b2b support as well as ensure alignment across social and internal comms.• Work with the Sailor Services team to optimize customer communications in order to reduce unnecessary customer services calls to call center and increase customer satisfaction as well as decrease hold times.

• Deliver high energy interval training based fitness classes focusing on both cardio and strength training• Motivate multiple clients in a group setting to reach their health and wellness goals• Focus on all aspects of wellness, including endurance, strength, power, and mindset, using the tools given to optimize the client's experience and results

• Plan and execute lifecycle of promotional and transactional email campaigns for all Varsity Spirit championship events. Includes segmented weekly targeted campaigns based on the customer's journey.• Spearhead all marketing campaigns for all Varsity Spirit Special events including email, social, and web design.• Editor/contributor to varsity.com.• Work cross-functionally across legacy brands to develop consistent messaging and positive brand positioning.

• Plan and execute lifecycle of promotional and transactional email campaigns for camp, competition, and championship events. Includes segmented weekly targeted campaigns based on the customer's journey.• Manage social media team of 20+ instructors across the country. Increased social media followers from 45K to 54K on corporate Instagram account (@udadance). • Editor/contributor to uda.varsity.com and varsity.com.• Direct photo and video shoots for promotional marketing assets.• Work cross-functionally across legacy brands to develop consistent messaging and positive brand positioning.• Revolutionize ways to deliver safe cheerleading and dance camps and competitions during the COVID-19 pandemic including in-person and virtual camps, competitions, and awards ceremonies.

• Enhanced the exposure, growth, and image of Universal Dance Association through promotional and transactional emails, written article content, social media and print marketing deliverables. Marketing liaison to Regional Managers, State Directors, and Varsity Fashion Representatives.• Created and executed UDA Camp curriculum, while still maintaining its traditional foundation. Operational duties included creating camp schedules, content for coaches’ education and leadership training, and improving training for staff instructors.• Spearheaded all marketing efforts for Varsity Pro to amplify brand awareness including print and digital materials, recruiting events, faculty photoshoots and choreography sessions. • Awarded “Outstanding Operations Team,” Winter, 2020.• Liaison between legacy brands and virtual spring training customers. Oversaw 100+ virtual zoom sessions. • Assisted with all copywriting, photo selection and design for a 20+ page annual print and digital camp brochure that is distributed to 15,000 coaches across the country. • Concepted and executed the first ever Virtual Varsity Dance College Combine. Created marketing materials for 300+ collegiate programs. • Executed marketing efforts for Virtual Varsity Dance Coaches Conference with 300+ attendees.

• Created graphic elements for website, features, social media, email, and/or video boards• Built emails for upcoming events to promote attendance, increase awareness, and ticket sales• Documented analytics of the website, email tracking, and social medi engagement through Falcon• Monitored social media trends and contributed to idea board• Coordinated efforts between Marketing, Ticketing, and Communications on Trello

• Developed marketing and branding strategies for events and social sports leagues, enhancing consumer conversation• Executed A/B testing; implemented segmentation strategies within email marketing via MailChimp• Developed sports ads and event promotions for various social media platforms using Canva, improving media aesthetic; received the most “likes” and consumer engagement in business history on media posts• Allocated marketing dollars for different media outlets• Facilitated weekly “Games with Interns” boosting team moraleand office inclusivity• Proficient in Planoly, Asana, MailChimp, CoSchedule, Canva, Facebook Business Manager, Facebook Ads, Snapchat Ads

• Planned and hosted events to advertise new PINK products• Raised brand awareness both on campus and throughout local community via media challenges, scavenger hunts, and in-store events, increasing student participation• Wrote weekly blogs on our website about the latest PINK trends