Gatekeeper of all things FEEFO.TV Part of the team that launched Red Communication's digital platform, and foray into digital content space, FEEFO.TV (WWW.FEEFO.TV)In charge of day-to-day operations of all things FEEFO.TV including but not limited to:Production timeline planning Project resource managementDevelopment and management of FEEFO.TV's web portfolio including its corporate website, social media presence and ad-hoc online solutionsContent release schedules and strategySourcing of new content and personalities in line with FEEFO,TV's content strategy and demographic poolAccount Management:Representing FEEFO.TV at client and agency meetings to negotiate favourable outcomes for all partiesCultivating and maintaining good working relationships with existing and potential clientsDeveloping content strategy around Clients' existing marketing plans and timelines to ensure all deliverables are executed with speed-to-market

Pursuing and managing partnership opportunities with local and Government-Linked stakeholdersIdentifying sales leads and delivering pitches to potential and return clientsEnsuring good business relationships are formed and maintained through timely communication, updates and follow-ups.

Primary Responsibilities:Liaising with and managing client requests on a daily basis; which includes: Taking client briefs and gathering project requirements for daily web portal maintenance and ad-hoc tasksTimely reporting and updates to clients to ensuring visibility of timelines and management of expectationsIncorporating Client feedback into execution and deliverables Workflow coordination among a team of developers, designers and copywritersManaging the development and management of Client's web portfolio including corporate websites, facebook applications and ad-hoc online solutionsDeveloping strategy and implementation/execution of marketing plans, social media strategy both online and offline for ClientsManaging partners, third party content providers and events companies to ensure time delivery or executablesRepresenting the company at client-side meetings to negotiate favourable grounds for both partiesSecondary ResponsibilitiesPreparing quotations and other forms of official documentationLiaising with the Project Development Team in project timeline planning and project resource managementOversees the co-ordination & running of User Acceptance Tests both internally & externallyActive participation and contributions during brainstorms, ideations, and strategy defining meetings.

Facilitating the setup of a new and competitive business in the telecommunications industry.Developing a marketing platform to launch a multi-purpose electronic and telecommunications devices in Malaysia.Develop marketing guidelines and strategies for Precision Media Sdn. Bhd. to penetrate the Malaysian market through liaisons with major Telco providers,Media providers, Government Departments together with local and foreign investorsHas delivered strategies for market penetration, business sustainability and achievable growth during business setup

Responsible for ensuring effective and efficient allocation of budget and resources Analysis of sales reports to interpret volume figures and determine the correlation between channels and sales volumes.Practises forward planning to drive volume based on sales report analysis Analysing demographic and geographical constraints on sales KPIs in respective area and proposing solutions to address these.Effectively utilised merchandising allocation given within provided budget and time frameFulfilled merchandising needs (E.g. R&M, unit siting or upgrade, etc.) with quality and speedExecuted merchandising activities in accordance to Company’s policies (E.g. outlet criteria, siting guidelines, etc.)Fulfilled Cycle Activities KPIs (E.g. Numeric Distribution, Accuracy of Outlets, etc.)Good understanding of competitors initiatives in the market, and impact to BAT

Performed several marketing and trade-marketing roles related to British American Tobacco's Marketing and Sales & Distribution initiatives to gain hands-on experience and better understanding of British American Tobacco Malaysia's business activities and strategic planning.Roles I have undertaken include:Sales Specialist (3 mths)Trade Marketing Specialist (5 mths)Sales & Distribution Manager (4 mths)Brand Marketing Executive (12 mths)Channels Executive (3 mths)Key Accounts Executive (Hong Kong, British American Tobacco Asia Pacific Regional Office) (3mths)I also undertook a cross-department role in the Operations and Manufacturing Department at Tobacco Importers & Manufacturers: TIM (A wholly-owned subsidiary of BATM):Vendor Management Inventory (Supply Chain) (3mths)