During my time at ERC, I built the overall marketing strategy and a global team from the ground up, covering marketing initiatives from A to Z. I oversaw all digital efforts, such as the website re-launch and re-branding, social media platforms, internal app setup, adoption, and management; internal and external brand communications, recruitment marketing, sales, and SaaS product messaging and materials, for the US, Dominican Republic, and Philippines markets.

■ Developed and implemented an international business strategy to gain distribution in untapped territories, increasing revenue by 20%■ Managed Amazon.com's transition strategy from 1P to a 3P model by navigating complex processes, analyzing product performance and making product selections, doubling revenue projections, and increasing profitability■ Oversaw pricing structure and P&L for designated territories

■ Manage day-to-day operations and strategic growth for the distribution channel in APAC, LATAM, Middle East, and Africa.■ Create business plans with projections, estimated growth, and strategy for each territory. Implement the methods, and assist distribution partners in achieving the set goals seasonally and annually.■ Target prospective territories aligned with the global growth strategy■ Forecasting, inventory management, and logistics coordination between warehouse and customer■ Contract and pricing negotiation when onboarding new customers. Ensure healthy margins and profitability.Selected accomplishments■ Increased sales by 200% in 2016. Grew business 126% in 2017 YoY. Exceeded 2017 quota by 20%■ Expanded distribution to 8 incremental territories■ Launched a new clothing line, Layette, and diffusion brand, Ideal Baby, into select markets

Responsible for the product and go-to-market strategy for accessories under the Philips brand and working collaboratively with the Sales & Product Development teams to ensure the strategy and plans were successfully executed. Accessories include the following categories: mobile accessories, Power/Surge, Batteries, design DECT Phones, and AV accessories.■ Craft the product and marketing strategy for major US and CA retailers like Walmart, Target, Best Buy, Amazon, Fred Meyer, COSTCO, etc., for the Philips accessories business■ Build all customer presentations to introduce new products and deliver specific assortment recommendations according to the retailer and consumer needs■ Interact with key retail partners and present marketing and product strategy in all accessories-related meetings.■ Analyze retail assortments. Identify missed opportunities and ways to optimize the shelf space.■ Manage and optimize accessories portfolio for US and Canada, including mobile accessories, DECT Phones, Power/Surge, Batteries & Flashlights, and AV accessories■ Provide feedback and recommendations for all Accessories packaging to ensure it resonates with NA consumers and meets Philips brand standards■ Provide pricing for each customer and ensure healthy margins and profitability at the item and account level. Meet assigned targets for profitable sales volume and margin dollars■ Develop and present business cases analyzing potential sales and profitability for new items and customersSelected Accomplishments■ Gained placement of 4 incremental SKUs at Ross Stores, Inc. chain-wide, the first-time launch of this category in the North American market■ Gained seven incremental placements at Fred Meyer in the AV/Power Section, increasing sales by $480k■ Owned SKU rationalization process across Gibson accessories portfolio representing over 1000 SKUs

Responsible for crafting the channel strategy (In-store/Online) for crucial international accounts and working closely with Sales, Product Development, and Marketing Communication to ensure buy-in and implementation.■ Develop strategies based on crucial shopper, market, or consumer insights. Ability to develop, implement & articulate actionable steps from insights■ Ensure that new opportunities are consistent with business, brand & customer strategy■ Collaborate with Channel Analytics and Sales to understand the impact of activity and develop strategies to negotiate annual marketing allowance better -Performance of ROI analysis for key channel initiatives. Understand assortment productivity analysis and general account performance metrics to determine the health of the business and co-develop action plans to address■ Analyze MSRP for assigned areas of responsibility, identify misalignments and collaborate with Category Development and Sales to develop corrective action-Create a project plan and lead the implementation of the activities through collaboration with Marketing Communication, Brand, and Account Operations across multiple brands & categories. Excellent understanding of in-store merchandising execution■ Annual budget development for over & above channel marketing activities■ Expert at articulating key objectives and developing compelling pitches for international line reviews and executive account meetings■ Responsible for mapping-out brand channel differentiation guidelines■ Jointly responsible for achieving the sales budget for assigned accounts

Main responsibilities■ Account management of existing customers and business development for emerging markets in the region■ Prepare sales forecast and budget for existing and new product launches by customer■ Accountable for post-sales support and customer problem solving■ Create and deliver C-Level presentations to introduce new products to retail channel buyers, executives, customers, etc. ■ Negotiate and close product sales, as well as in-store space and number of pegs for the brand■ Liaison between internal operations, shipping, and external customers to ensure flawless delivery of the goods.■ Development, planning, and executing the retail marketing strategy for the region, including monthly promotions, publications, printed materials, display programs, training programs, etc.Selected Accomplishments■ Consistently met and surpassed regional sales goals ■ Successfully launched a training program for customer sales team and retail sales associates■ Developed and created a successful “San Valentine’s” promotion that was implemented in several markets, increasing overall sales for the region ■ Customized and deployed in-store branding display solution for a large Mexican department store (Sanborns)

■ Responsible for the marketing strategy, focusing on the retail channel, mainly for the UK, UAE, Japan, Singapore, Mexico, and Colombia. ■ Ensure all product and brand message is communicated to the company's International Sales Managers, distribution partners, and global PR agencies.■ Develop and execute marketing/advertising programs tailored to local markets and evaluate their effectiveness through local resources.■ Work closely with the sales team to develop new product launch plans, promotions, and training programs/modules for international markets.■ Create campaign content, and coordinate with the design team to deliver a cohesive look and feel worldwide■ Manage, control, and optimize the international marketing budget expenditure for all regions■ Assist in the planning and execution of tradeshows and events such as Mobile World Congress -Barcelona, IFA-Berlin, and Expo Comm-Tokyo. ■ Leverage Selena Gomez, Fergie, and Common creative assets of the "Right Case, Right Occasion" campaign, worldwideSelected Accomplishments:■ Managed the launch of a new online image-sharing platform to facilitate the sharing, distribution, and usage of product/lifestyle images worldwide. This new process significantly reduced the lead time from up to 7 days to instant self-serve■ Developed and executed a global retail development program, allocating over 6000 displays and around 100 Thousand additional facings for Case-Mate products.■ Organized international fashion social media contest in partnership with WIWT.com leveraging various social media channels. This initiative resulted in additional 200K fans on Case-Mate's Facebook, as well as increased brand awareness ■ Created and deployed a training program about Case-Mate brand strategy and products for sales associates in LATAM■ Successfully increased brand awareness in the Dubai Market by launching an ad campaign in local Movie Theaters and Printed Press

I was responsible for developing the marketing strategy and plans for the Talent Acquisition Teams in South Africa, Ghana, the US, Canada, Asia-Pacific, Mexico, and the UK at different times. ■ Elaborate the marketing and media plans to communicate the campaign throughout all the relevant outlets■ Create campaign content, and coordinate with the design team to deliver a cohesive look and feel. ■ Manage, control, and optimize the budget expenditure for each country under my scope. ■ Negotiate with different vendors, and interact with various teams to ensure the candidateselection process runs according to the established best practices. ■ Analyze obtained results for each initiative; evaluate the ROI and the outcome towards stipulated goals.Selected Accomplishments:■ Leveraged strengths in cost-effective marketing management and vendor negotiations to end under budget by an average of 440 Thousand a year without compromising business growth goals. ■ According to client needs (UK, SA, MX, AU), I developed different sourcing plans targeting a variety of profiles, re-assessed based on results, and adjusted on the go to ensure hitting targets. E.g., I was challenged to create a plan for multilingual deals in untested markets. The sourcing plan was subsequently modified and included various innovations for the company, such as relocation packages, visa sponsorship, etc. These actions had a direct impact on reaching hiring goals.■ Due to hiring challenges for diverse clients, I delivered and implemented a strong marketing strategy to achieve the established goals of 200 hires every two weeks in the South African market and 50 in the Mexican one.■ Collaborated and performed ongoing market research and demographic profiling to identify and capitalize on the market needs ahead of the curve.

I was responsible for the marketing strategy in their 3 locations and had two employees under my supervision.■ Competitor analysis and market research to position the company. ■ Accountable for the marketing budget and its optimization.■ Generate marketing materials for existing clients and promotions. ■ Distribute and assign tasks to my Team members to efficiently leverage our monthly goals.■ Evaluate the implemented initiatives' results, control budget spending, etc. Selected Accomplishments:■ Expanded client base within two years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction. ■ Managed nationwide events and promotions in the field to increase customer satisfaction and retention. ■ Created integrated communication materials that targeted desired audiences and articulated the value of products and services.

■ Calling our client database to promote and sell company products.■ Promotions at hair events to sell our products across the US. -Created Spanish and English versions of our communication pieces, including graphic design content. ■ Inventory Tracking ■ Events organization, negotiations, and vendor management.Selected Accomplishments:■ Increased promotional sales by 20%.■ Generated campaign response expanding our client base by 7%.