Victoria Watt Email and Phone Number
Victoria Watt work email
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Victoria Watt personal email
I am a commercially driven and confident senior marketing specialist, with excellent management and leadership skills. With over 20 years experience, primarily in B2B events marketing, across a range if international markets and industry sectors.I am enthusiastic, thorough, and down to earth. I have a track record of consistent hard work and achievement in both my permanent roles and freelance projects undertaken to date. I have extensive experience of managing and motivating a large team with a heavy workload and significant financial targets. Therefore I am well placed to audit existing marketing practices, processes and schedules and make recommendations for improvements and best practice.Specialties: - Global B2B marketing – conference, exhibition, training, webinars/online events, networking events, books and journal marketing- Multi-channel planning, execution, evaluation and measurement of ROI, budgeting and pricing strategy- Website structure, development and optimization- Cross platform social strategies to drive customer engagement and generate new leads- Content marketing strategy and scheduling- Database marketing - segmentation, selection, CRM, data strategy & development, audience development and lead generation- Email marketing - content and scheduling strategy- Copywriting and content - newsletters, email marketing, publicity materials
Brightbull | B2B + Events + Inbound Marketing
View- Website:
- brightbull.co.uk
- Employees:
- 5
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Senior Marketing SpecialistBrightbull | B2B + Events + Inbound Marketing Sep 2013 - PresentResponsibilities:Leading key clients accounts for BrightBull, driving marketing strategy and campaigns, media partnerships and social media strategies.BrightBull is a creative B2B Marketing and Design agency specialising in Events & Conference Marketing, Design and Branding. We have extensive experience in working with global conference companies, events and training organisations, B2B online communities, business information and news providers. We’re made up of a small, dedicated team of talented marketers and creatives with a drive to develop results-driven strategies, execute winning marketing campaigns and deliver measurable impact.Our services include: Marketing Strategy, Campaign Execution, Lead Nurturing, Lead Generation, Content Marketing, Social Media, PPC, Webinars, Relationship Marketing, Media Partnerships, Email Marketing, Database Insight, Brochure Design, Event Signage, Branding & Identity.
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Marketing ConsultantAlmond Blossom Rental Villas Jun 2018 - PresentLisbon Area, PortugalResponsibilities:- Rebranding of Almond Blossom Villa Rentals to bring it in line with the target audience- Researching and appointing a local digital marketing agency to design and build the business website- Development and ongoing analysis of the social media marketing strategy- Strategic support and mentoring to the Managing Director==========Almond Blossom Villa Rentals specialises in luxury holiday rentals in Portugal with a personalised booking experience. The properties listed are all quite unique and recommended for very special reasons: location, charm, style or standard of service.https://www.abvillarentals.com
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Contract B2B Marketing And Events SpecialistIndependent Events Marketing And Project Management Aug 2008 - PresentLisbon Area, PortugalA range of marketing projects for clients including:- Incisive Media: Marketing of risk Books, Central Banking Events, and Private Equity Events- Love Media Sales: Marketing of networking events and public training courses- Briefing Media (Now AgriBriefing): Marketing of events and awards in the Healthcare sector- Claro: Strategy and planning for the integration of Hubspot
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External Marketing ConsultantThe Stage Media Company Ltd Jun 2016 - Dec 2019LongDue to team changes I was invited back to lead a project consisting of a full review and recommendations for:- Team structure post resignation of Head of Marketing- Outline of team responsibilities in terms of external suppliers and confirming SLA's were functioning- The scoping of a data project and timeline to implement including full review of all data sources and critical information required to ensure targeted communications- Analysis of automated email sequences with new templates and analysis timeline agreed- Social media planning, analysis and reporting including SEO- Overhaul of marketing reporting ensuring marketing were being viewed as a core function of the businessPost implementation of above I was then on hand to assist the new Senior Marketing Manager to ensure all objectives were achieved. She was subsequently promoted to Head of Marketing and part of the Managerial Board within 18 months.The role as external marketing consultant also consisted of leading annual Managerial Board Strategy days and agreeing and assigning responsibilities for new initiatives. -
Head Of MarketingAssociation Of Association Executives Jul 2012 - Apr 2017Lisbon Area, PortugalResponsible for multi-channel marketing campaigns including the planning, implementation and analysis of the Events and Training Courses including:- The UK Associations Congress - 2012, 2013, 2014, 2015, 2016- The Associations World Congress - 2013, 2014, 2015, 2016, 2017- The Associations Technology Congress - 2015, 2016- Individual Masterclasses- Networking Events- Online Training CoursesThe role included marketing representation on organisational projects including: database cleansing and renewal; marketing system recommendations; working with the sales team to improve sponsor involvement with the event marketing; membership system implementation, awards marketing; and working with the senior event producer to impliment wider social media strategies. -
Interim Head Of MarketingThe Stage Media Company Ltd Jan 2012 - Aug 2012London, United KingdomConsultancy project that encompassed a complete review of the marketing activities, the marketing tools and the structure of the department. The result of which lead to:- a complete restructure of the department- the sourcing of, and project managing the roll out of a new database system- recommendations for a new ESP- involvement in the relaunch of the website- recruitment and hand-over period to a permanent Head of Marketing During the 6 month project I acted as Interim Head of Marketing overseeing all activity and reporting to the Board on results and budgetary recommendations.
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Marketing ConsultantBsi Training Academy Feb 2009 - Oct 2009London, United KingdomConsultancy project that included:- Reviewing marketing procedures for the businesses within UK, USA and Americas and Asia- Producing, launching and implementing a best practice document for global role out and focused training sessions where required -
Head Of Events MarketingIncisive Media Apr 2003 - Aug 2008Responsibilities:- Effective management of the 12 strong marketing team responsible for 230 international events and £5 million of revenue- Strategic marketing planning for new product launches and managing the creative process ensuring brand guidelines met- Implementation of global database system, increasing marketing efficiency and effective market segmentation - In-depth budget analysis and re-forecasts to senior board members and finance team- Effective integration of marketing activities for new company acquisitions, including the management of staff and systems to ensure that they benefit from a centralised marketing functionKey achievements:- Achievement of year on year growth in delegate revenue - consistently meeting aggressive targets of 25% increases. - Restructuring of events pricing directly increasing the buy-side audience to 43% from 15%. A key USP for Incisive Events with a direct impact on customer retention - both delegates and event sponsors.- Fostering a culture of communication across the group and sharing of knowledge and best practice through the initiating and involvement in internal marketing and events boards . -
Head Of MarketingCwc Group Apr 2000 - Apr 2003Responsibilities:- Controlling a budget of £1m encompassing conference, publishing and company promotional activities- Working closely with the Business Development Director to identify new opportunities to increase revenue from existing and potential clients - Initiation and development of strategic alliances to raise brand profiles- Successful creation, implementation and execution of innovative direct marketing strategies using different mediums that were cost effective and targeted to improve the effectiveness of the marketing campaigns, to increase brand awareness and attendance at the events- Redesign and development of corporate websiteKey achievements:- Introduction of successful telemarketing team with ongoing management including setting sales targets, monitoring productivity and ensuring incremental revenue generation. - Successful implementation of data strategy and introduction and launch of marketing database- Integration of conference and publishing marketing teams enabling greater market knowledge and maximising product offering and up-sell opportunities -
Senior Marketing ExecutiveInforma Oct 1999 - Apr 2000Planning, controlling and budgeting of direct marketing campaigns for the Energy and Commodity Division -
Marketing ExecutiveInforma Dec 1998 - Oct 1999
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Marketing AssistantInforma Mar 1998 - Dec 1998
Victoria Watt Skills
Victoria Watt Education Details
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Marketing, Business Management
Frequently Asked Questions about Victoria Watt
What company does Victoria Watt work for?
Victoria Watt works for Brightbull | B2b + Events + Inbound Marketing
What is Victoria Watt's role at the current company?
Victoria Watt's current role is B2B Marketing Specialist.
What is Victoria Watt's email address?
Victoria Watt's email address is vi****@****dia.com
What schools did Victoria Watt attend?
Victoria Watt attended Robert Gordon University.
What skills is Victoria Watt known for?
Victoria Watt has skills like Email Marketing, Direct Marketing, Marketing Communications, Marketing, Online Marketing, Marketing Strategy, B2b Marketing, Crm, Copywriting, Event Management, Online Advertising, Business Development.
Who are Victoria Watt's colleagues?
Victoria Watt's colleagues are Susana Osorio Agudelo, Alex Monet, Maria Luna Mora.
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Victoria Watt
London
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