With a decade of diverse experience in digital marketing under my belt, I am currently transitioning my focus specifically to social media and influencer marketing. Throughout my career, I have served as a dynamic thought partner, crafting creative and effective strategies for esteemed brands. Over the past three years, I have honed my expertise in executing social media strategies, including creating highly-engaging content, managing social media brands, fostering online community engagement, and leveraging paid media. Additionally, I bring hands-on experience as a micro-influencer (75K organic followers) and have cultivated a robust network of influencer talent and content creators within my online social community. Having worked on both sides of the influencer marketing coin—as both a strategist and a micro-influencer—I offer a unique perspective that enables me to craft and execute impactful influencer marketing initiatives that truly resonate with audiences and amplify brand reach.Offline, I cherish time with my family and pets, enjoying outdoor activities like camping, hiking and canoeing. Specialties: social media brand strategy, content creation, user-generated content, influencer marketing, copywriting, social media trends, social listening