- Build PPC lead generation campaigns for new clients cradle to grave- Take ownership of existing PPC accounts and optimize for CPA- Develop & test new landing pages for clients to improve lead generation- Google shopping feed optimization & e-commerce optimization- Communicate value to clients and manage expectations for lead production / e-commerce revenue- Take ownership of client's analytics so everything can be measured. I measure everything- Create monthly reports for clients outlining our successes, areas that can be improved, and upcoming changes

- Directly manage all online Marketing initiatives including SEO and PPC- More than doubled website conversion rate cutting cost per deal in half- Manager of radio, Yellow Page advertising, bill boards, and other marketing dimensions.- Continuously looking and testing new ways to increase our conversion rate and knock out inefficiencies that inflate our advertising cost per each loan funded.- Implemented a cloud solution for our sales team that increased the efficiency of the sales work flow.

- Increased volume of online leads by 500% while reducing cost per lead on our PPC accounts.- Obtained page one organic rankings on Google for 4 websites- Decreased cost per deal for funded loans by 50%- Managed all radio advertising- Implemented a lead management system to compliment our CRM that proved very effective in increasing loan officer productivity.- Spear headed several direct mail campaigns that resulted in a positive ROI- Implemented several re-marketing initiatives to past customers including soliciting video reviews.

● Researched and Identified unexploited online Niches and exploited them with PPC and in some instances, organically ranked custom landing pages.● Created and Implemented PPC marketing on Adwords and Bing. Routinely optimized PPC ads, Keyword Targeting, and Landing Page Content to increase ROI and reduce CPC overhead● Optimized Main website for Local Search in Google Places and troubleshooted some extremely complicated Account Verification and Merging issues.● Updated and hardened the security on Dental Firm's wordpress based websites.● Created several Niche Websites to compliment offline marketing endeavors.● Optimized all satellite websites and listings to leverage the local search rankings of the main site in Bing and Google Places● Occasionally assisted staff with computer problems and troubleshooted Windows XP performance and security issues.

Decreased shopping cart abandonment from 90% to 38% with 2 page ajax osC checkout● Main photographer and Photoshop wizard for all products● Conducted multivariate tests on shopping cart pages and a:b tests on landing pages● Optimized CTR on PPC ads and tested landing pages in concert for maximum ROI

● Implemented a successful 2nd generation e-commerce business with online shopping cart● Tracked website conversions and worked to improve ROI● Tested and increased CTR on adwords and overture (now yahoo) PPC ads● Being a sleight of hand magician, I was responsible for demonstrating sleight of hand stuff and for handling reputation management issues with my peer sleight of hand magic users

I built an html website from scratch that helped brand the business. Being the webmaster, I was also responsible for teaching several of the senior executives how to use email. I also worked fairly close with Marketing to photoshop images and help format media.