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You’re a successful founder. But there’s a (BIG) problem…There’s a hole in your business where your CMO should be.You know marketing is essential to get to the next level.In the past, you’ve “gotten by” by doing it in-house or hiring freelancers.Maybe you’ve dabbled with agencies, but gave up as they seemed more focused on their retainers than your success.As your business has grown, your marketing has fallen by the wayside.You know you’re leaving money on the table, but you don't have the time and are unsure where to start.___Imagine if you had a trusted partner who took care of your marketing, without the expense of a CMO.An experienced expert you could lean on. Someone who truly valued integrity and honesty.SEO. Copy. Design. Development. Done. ✅Your website would climb the ranks on Google, getting you more leads.You’d create a marketing flywheel and get an action plan to know where to best spend your marketing dollar.Your strategic content would make you the obvious choice to your ideal client, bringing in more leads, sales and profit.___My name is Victor. I’m the founder of Big Cedar.I'm your CMO for hire.WHAT I OFFERI cover the complete spectrum of digital marketing, including:SEOContent MarketingCopywritingWeb DesignDevelopmentWHO I WORK WITHI work with businesses doing $1-$5M ARR as their Fractional CMO. Get the skills & experience of an experienced senior marketer, at a fraction of the cost.___CASE STUDIES★★★★★Purpose CPA +3X leads, 546% increase in trafficRedesigned this accounting firm's site with strategic copy, tripling leads through their contact form and increasing organic traffic 5X, without writing new content. ★★★★★Shearing Environmental Consultants +231% organic trafficSEO optimization resulted in +231% traffic YoY and 7 target keywords ranked in the Top 15 against companies five times the size.★★★★★Rellingen Dental Practice +278% increase in trafficBuilt a new website, taking them from #34 to #1 for their city + dentist target keyword, resulting in a full schedule two months out.___ABOUT ME🔷 I’ve been an online marketer since 1999🔷 I’ve worked with Fortune 10 companies, VC-backed startups, and a wide range of SMEs🔷 I work best with mission-driven entrepreneurs who are very good at what they do🔷 I believe in abundance, transparency and a growth mindset___GET STARTEDIt starts with a call.We’ll discuss your marketing goals, and I’ll give you my honest assessment of exactly how I can help you.Book a time or visit bigcedar.agency
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Founder And StrategistBig CedarCourtenay, Bc, Ca -
Founder & StrategistBig Cedar Nov 2020 - PresentVancouver, British Columbia, CanadaIt's hard to decide where to put limited marketing resources.What's the best content to create?Where should it be published and how often?Is our website even optimized for conversions?At Big Cedar, we build customized, sustainable marketing action plans to get you sustainable leads and traffic, with the team implement it. Creating the right content to speak to your audience is hard. We go way beyond keywords with our five-step holistic approach to drive growth:1. Website & SEO Audit - you need a solid foundation to build on top of2. Competitor Research - what are they doing well? Where are they lacking?3. Customer Research - who are your best customers and what are their pain points?4. Content Strategy - we work with your strengths and bolster your weaknesses to create a clear planWe're trusted advisors to growing companies that do great work, but may not have the marketing capacity or expertise yet.We've worked with companies including Pollinate Networks, High Net Worth Immigration, Fox Theatre, Local Health Integrated Clinic and Destination BC to help grow their operations.What sets us apart from other boutique agencies is our expertise across design, copywriting and web design combined with the technical and soft skills from 15 years of IT, systems and marketing consulting experience. This allows us to offer agency quality with the customized service of a freelancer, and has enabled us to become certified CDAP Digital Advisors, a $15,000 digital transformation grant for SME's by the Government of Canada.Get in touch to see how we can help grow your company:bigcedar.agency -
DirectorGood Picnic Consulting Mar 2008 - PresentVancouver, BcSearch Vancouver Excel consultant and I'm top 3. I've been helping people for 13 years avoid repetitive tasks and frustration, saving them hours a week with custom Windows and Mac Excel spreadsheets. My superpower is understanding unique and complex business needs quickly, and then designing elegant, easy to maintain, well documented solutions that last.Clients include the Department of Fisheries, SmartSweets, Hub Financial, WorkSafeBC, BC Hydro, BCLC, UBC, Unsworth Winery, Arete Safety, and firms in the biotech, film, finance and food & beverage industries. I've helped create and automate systems and processes, revived ageing workbooks, fixed VBA errors, automated CSV imports, and designed beautiful templates.Spreadsheets are what I'm known for, but I also help clients find and integrate the best tools to help them run their operations better and to grow – from CRM's to online databases, project management to marketing automation including Google Sheets, SQL, AirTable, Trello, CRM's and more.
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Director Of Marketing & Customer ExperienceEmberlight Technologies Mar 2011 - Mar 2012Head of marketing for a boutique web agency with properties including a high traffic subscription site (2.5M visits/mo) with revenues over $1M/yr. - Created email marketing campaigns for a 300,000 subscriber list. - Performed A/B testing, designed customer retention strategies, optimized funnels, managed ad campaigns, and optimized usability using click tracking. - Worked with the world's largest gaming sites to create and execute co-branded promotions, followed by post-analysis and case studies.- Hired, trained, and managed customer service agents.
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Tech LeadWeddingful.Com Jul 2009 - Jul 2010At the intersection of design and development, server admin, marketing and brand strategy for this popular angel-funded site, when it was only the two of us. -
It Business AnalystConocophillips Dec 2005 - Mar 2008Calgary, AbLead business analyst for Canadian Drilling division that oversaw a $500M annual budget.Created automated reporting solutions and Excel VBA macros and PivotTables connecting with SAP and data warehouses for the finance and econ teams. Acted as the single communication point for Drilling end users and IT during joint implementations and process improvement initiatives. -
It AnalystBurlington Resources Jul 2003 - Dec 2005IT and business analyst for Canada's most respected natural gas exploration.I spoke tech to ex rig hands, programmers and economists. -
Co-FounderIbuild Technologies Sep 1999 - Feb 2003Built to order hundreds of custom PC's back when they sold for $2,000 and the talk was about 386DX's, US Robotics Sportster modems, SoundBlaster 16's and Norton Commander.
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Retail ManagerPc Galore Apr 1997 - Jan 2003Techie & sales manager for this popular Kits used computer store. If you had a PC, there was nothing I hadn't seen or couldn't fix.
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Teaching Assistant - Business & Economic StatisticsSimon Fraser University May 2002 - Sep 2002Ran open labs and marked exams for a class of 300.
Victor Lai Skills
Victor Lai Education Details
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Joint Major In Computer Science & Business
Frequently Asked Questions about Victor Lai
What company does Victor Lai work for?
Victor Lai works for Big Cedar
What is Victor Lai's role at the current company?
Victor Lai's current role is Founder and Strategist.
What is Victor Lai's email address?
Victor Lai's email address is vi****@****ail.com
What schools did Victor Lai attend?
Victor Lai attended Simon Fraser University.
What skills is Victor Lai known for?
Victor Lai has skills like Consulting, Online Marketing, Web Content, Start Ups, Web Design, Oil And Gas Industry, Business Analysis, Web Analytics, Excel, Seo, Strategy, Html.
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Victor Lai
Greater Vancouver Metropolitan Area1quadreal.com -
Victor Lai
Senior Analyst Demand And Forecasting And Analysis At Enbridge Gas DistributionToronto, On -
1gmail.com
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