E: Victor.lanson@gmail.comExperienced Business Leader and Senior Executive with a proven track record in B2B, B2C, FMCG, premium products, and international markets. I specialize in driving business growth through strategic business development, sales and marketing initiatives, and leadership.I excel at collaborating with C-suite executives to develop high-impact strategies that increase revenue and market presence. My focus areas include: • Business Development: Building key customer relationships to enhance brand awareness and drive profitability. • Leadership: Inspiring cross-functional teams to achieve high performance through open communication and strong vision. • Sales & Marketing: Developing innovative strategies to drive growth in competitive markets. • Start-up & Scaling: Leading business start-ups, revenue growth initiatives, and brand expansions.Passionate about growing premium brands and achieving measurable results. Open to new opportunities and partnerships.