Victor Maze Email & Phone Number

United States

• Set the creative direction for VERANDA, a luxury editorial brand covering interior design, style, and travel.
• Lead in-house creative team, plus external vendors, while serving as creative partner to the editor in chief.
• Oversee design of all brand touch points, including six print issues and two coffee-table books each year, B2B and B2C event collateral, executive presentations, email newsletters, social media assets, and one of the.
• Helmed an industry-leading redesign that saw YOY ad pages for the debut issue up 68%, resulting in the brand’s largest print issue since 2008.
• Honored with the prestigious Hearst Spotlight Award for innovation after just one year at the company.
• Created branding for and serve as chair of Hearst Pride, a resource group for LGBTQ+ employees and allies.

• Founded a consultancy that specializes in creative direction, branding, and content creation.
• Served as creative lead on projects that drove sales and were recognized with industry awards.
• Past clients include: Marriott Hotels & Resorts | Joie de Vivre Hotels | Carnival Corp. | buybuy BABY | Time Inc. | NBC Universal | American Automobile Association (AAA)

Birmingham, AL And New York, NY

• Set the creative direction for Coastal Living, a luxury editorial brand covering design, style, food, and travel.
• Led in-house creative team, plus external vendors, while serving as creative partner to the editor in chief.
• Oversaw design of 10 print and digital issues, four bookazines, and one book each year, plus a licensed stationery line.
• Sales of first issue and redesign issue were up 15% and 10% YOY; in my first year, Coastal Living boasted the best YOY newsstand sales percentage of any magazine in Time Inc.’s Lifestyle Group.
• Print redesign won a Folio: Ozzie Award for “Best Overall Design," beating Travel + Leisure, Every Day with Rachael Ray, and other highly regarded finalists.
• Traveled extensively for writing assignments and on photo shoots, directing photographers and stylists on location.

Orlando, FL

Collaborated with creative director on brand redesign while overseeing first year of tablet issues. Directed photographers and illustrators, designing content from concept through completion. Produced 22 issues yearly for 2.2 million subscribers, leading eight-person creative team when creative director was away.

Stockholm, Sweden

One of nine U.S. employees chosen for Bonnier’s 2012 global exchange program. Worked three months as an art director at Allt i Hemmet and Sköna Hem, two of Sweden’s top decor magazines.

Orlando, FL

Acted as interim art director of Caribbean Travel + Life; my first issue had the highest sell-through rate in five years. Also served as contributing art director on Destination Weddings & Honeymoons, Kiteboarding, and Windsurfing. Created initial design concept to repackage existing Saveur cookbooks as digital products.

San Francisco, CA

Set the creative direction of this national consumer publication. Traveled extensively for photo shoots, directing photographers and stylists on location. Helped overhaul the brand through redesign of interior pages, cover, and logo. Managed photo director, designer, and interns.

New York, NY

Designed pages, directed photo shoots, and led an award-winning redesign of this national trade magazine. Designed brand media kit, managed interns, and wrote travel/wellness articles.

New York, NY

Set the creative direction of this national home improvement trade magazine, initiating a redesign. Won design and photography awards while cutting art costs. Oversaw work of production designer.

Master Of Science, Journalism, Focus On Magazine Publishing And Design

Activities and Societies: Member of Kappa Tau Alpha, the national journalism honor society for students in the top 10 percent of their.

Bachelor Of Arts, Journalism, Focus On Publication Design And Gender Studies

Activities and Societies: Attended on a full-ride National Merit Scholarship; served as columnist at the daily campus newspaper and news.