Commercial and Marketing professional with more than 20 years of experience. With demonstrated leadership and strategic skills. Recognized as professional always looking for a new problem to solve and known for successfully leading campaigns in the spirits and consumer goods industries. Fully committed with the company’s values and vision.I have worked for local and global firms, defining marketing and commercial strategies, brand positioning and architecture, PR plans, innovation, A&P budget managing and control, P&L control, digital marketing strategies, price strategy, sales forecast, consumer insights and market research.