Victor Manuel Suarez Arellano Email & Phone Number

Mexico

Madrid, España

- I led strategy projects, digital transformation and customer experience improvement (back end and front end).- I designed competitiveness strategies based on benchmarking and process reengineering.- I restructured business models (AS IS) to innovative models (TO BE) supported by business cases (worst, average, best case).Implemented monitoring tools to track OKR's and KPI's.

Mexico City

- Advised corporate and functional projects for key areas such as Sales, Marketing, HR and Technology,- I designed competitiveness, transformation and continuous improvement strategies based on benchmarking and process reengineering.- Implemented monitoring tools to track OKR's and KPI's for the short, medium and long term.- I developed perspective frameworks, quantified opportunities and risks, providing relevant information for decision making to the "Stakeholders".

Mexico City

- I led commercial promotion projects with the objective of increasing sales / income, integrating new products and improving the performance of sales teams.- Restructure commission models (AS IS) to innovative models (TO BE) supported by business cases (Worse, average, best case).- I trained the sales force from sales point of sale to directors.- Implemented monitoring tools to track OKR's and KPI's for the short, medium and long term.- I developed risk factor… Show more - I led commercial promotion projects with the objective of increasing sales / income, integrating new products and improving the performance of sales teams.- Restructure commission models (AS IS) to innovative models (TO BE) supported by business cases (Worse, average, best case).- I trained the sales force from sales point of sale to directors.- Implemented monitoring tools to track OKR's and KPI's for the short, medium and long term.- I developed risk factor detection models such as; patterns of bad practices and anomalies based on historical data, ensuring the profitability and sustainable growth of the business. Show less

Mexico City

- Monitor and analyze the competitive environment, including; products, prices, points of sale, brand positioning activities (ATL, BTL), sales strategies, marketing and advertising, as well as websites and social networks.- Collect and analyze relevant data on; market behavior and trends (new products, competitors, technologies) and consumer trends, customer profile, as well as sector reforms.- I generated "insights", recommendations, conclusions about the strengths… Show more - Monitor and analyze the competitive environment, including; products, prices, points of sale, brand positioning activities (ATL, BTL), sales strategies, marketing and advertising, as well as websites and social networks.- Collect and analyze relevant data on; market behavior and trends (new products, competitors, technologies) and consumer trends, customer profile, as well as sector reforms.- I generated "insights", recommendations, conclusions about the strengths, opportunities, weaknesses and threats of the market.- I developed qualitative and quantitative perspective frameworks of the market and the competition, providing relevant information for decision-making to the "Stakeholders". Show less

Mexico City

- Monitor and analyze the competitive environment, including; products, prices, points of sale, brand positioning activities (ATL, BTL), sales strategies, marketing and advertising, as well as websites and social networks.- I generated "insights", recommendations, conclusions about the strengths, opportunities, weaknesses and threats of the market.- I implemented "Geomarketing" strategies (mapping of own coverage points and those of the competition, classification by… Show more - Monitor and analyze the competitive environment, including; products, prices, points of sale, brand positioning activities (ATL, BTL), sales strategies, marketing and advertising, as well as websites and social networks.- I generated "insights", recommendations, conclusions about the strengths, opportunities, weaknesses and threats of the market.- I implemented "Geomarketing" strategies (mapping of own coverage points and those of the competition, classification by socioeconomic level),- I developed perspective, qualitative and quantitative frameworks for the market penetration and competitiveness plan, providing relevant information for decision-making to the "Stakeholders". Show less

Mexico City

Manage departmental stores accounts (retail). Elaborate of commercial plans; Supply and Demand vs. Sales Forecast and Production with attention to South Korea Corporation. Coordinate product life; Development, introduction, growth, maturity, product extension, decline or switch category product facing backorder. Benchmarking of; Sale points, display, products exhibition, Trade marketing, brand activities, tracking prices and promotions. Elaborate competitive and situational analysis by… Show more Manage departmental stores accounts (retail). Elaborate of commercial plans; Supply and Demand vs. Sales Forecast and Production with attention to South Korea Corporation. Coordinate product life; Development, introduction, growth, maturity, product extension, decline or switch category product facing backorder. Benchmarking of; Sale points, display, products exhibition, Trade marketing, brand activities, tracking prices and promotions. Elaborate competitive and situational analysis by executive presentations. Support weekly meetings with buyers to encourage their purchase decision by discounts, promotional mixes and business opportunities. Do and tracking hold purchase orders process. Show less

Mexico City

- Monitor and analyze the competitive environment, including; products, prices, points of sale and promotional activities.- I managed primary investigations through agencies specialized in Market Research for the optimization of the product life cycle.- I generated "insights", recommendations, conclusions about the strengths, opportunities, weaknesses and threats of the market.- I managed the introduction of new products, the rotation of slow moving products, as well as… Show more - Monitor and analyze the competitive environment, including; products, prices, points of sale and promotional activities.- I managed primary investigations through agencies specialized in Market Research for the optimization of the product life cycle.- I generated "insights", recommendations, conclusions about the strengths, opportunities, weaknesses and threats of the market.- I managed the introduction of new products, the rotation of slow moving products, as well as the export of products.- I managed the budget of the Market Research area.- I represented the company in the National Chamber of the Rubber Industry (CNIH) and responsible for the certification (NOM) of products. Show less

Mexico City

Elaborate commercial informative reports for Sales, Marketing and Production departments by market segment; Original Equipment, Replacement and Exportation. Detailing; in order, Inventory, availability, Layaway items, critical products, Substitutes, backorder, international sales, as well as, warehouses rotation. International reports; final inventory for United States Corporation and slow-movement codes for Brazil. Coordinate assign, reclassify and set apart articles on SAP. Furthermore… Show more Elaborate commercial informative reports for Sales, Marketing and Production departments by market segment; Original Equipment, Replacement and Exportation. Detailing; in order, Inventory, availability, Layaway items, critical products, Substitutes, backorder, international sales, as well as, warehouses rotation. International reports; final inventory for United States Corporation and slow-movement codes for Brazil. Coordinate assign, reclassify and set apart articles on SAP. Furthermore, Manage customer service on website and phone line, give support to sellers relating on technical or promotional aspects. Show less

Ciudad De México, México

Manage and execute bank confirmations such as Spots, Forwards and Swaps in derivatives. Analyze articles of incorporation. On the other hand, Prepare and update a database with legal documents, proxies and their legal powers. Coordinate an audit for the Bank of Mexico (BANXICO) in the Money, Exchange and Derivatives Market.

Maestria En Mercadotecnia Digital Y Comercio Electrónico

Diplomado En Soft Skills Y Habilidades Directivas

Diplomatura, Hábilidades Gerenciales

Curso, Inglés

Grado En Administración Y Dirección De Empresas

Congreso de Administración 10 Horas. Congreso de Administración 08 Horas. Equipos de Alto Rendimiento 04 Horas. Mercadotecnia y Publicidad.

Transformación Digital