• Conducting thorough market research to identify trends, customer needs, and competitor activities.• Analyzing market data to develop insights and inform product positioning.• Developing compelling product positioning and messaging that resonates with the target audience.• Creating value proposition for the product.• Developing and executing go-to-market strategies for new feature launches.• Collaborating with cross-functional teams to ensure alignment with business… Show more • Conducting thorough market research to identify trends, customer needs, and competitor activities.• Analyzing market data to develop insights and inform product positioning.• Developing compelling product positioning and messaging that resonates with the target audience.• Creating value proposition for the product.• Developing and executing go-to-market strategies for new feature launches.• Collaborating with cross-functional teams to ensure alignment with business goals.• Creating high-quality marketing collateral, including product guides, presentations, and sales materials.• Creating and maintaining product content.• Collaborating with the sales team to develop tools and resources that support effective selling.• Conducting training sessions to ensure the sales team is well-versed in product features and benefits.• Planning and executing marketing campaigns to generate awareness, leads, and customer engagement.• Monitoring and analyzing campaign performance to optimize results.• Cultivating customer advocates through case studies, testimonials, and participation in marketing activities.• Leveraging market insights and customer feedback to refine marketing strategies.• Working closely with developers and sales teams to ensure a unified approach to product marketing. Show less

• Developed SEO/SEA & Conversion strategies.• Identified target audience, search intent and performed keyword research.• Created and ran Google ads campaigns.• Monitored and evaluated web analytics dashboards and reports to develop and recommend SEO strategies.• Planned and executed online marketing campaigns to facilitate acquisition, conversion, and retention.• Formulated and implemented creative ideas to Improve search-engine rankings.• Turned client websites… Show more • Developed SEO/SEA & Conversion strategies.• Identified target audience, search intent and performed keyword research.• Created and ran Google ads campaigns.• Monitored and evaluated web analytics dashboards and reports to develop and recommend SEO strategies.• Planned and executed online marketing campaigns to facilitate acquisition, conversion, and retention.• Formulated and implemented creative ideas to Improve search-engine rankings.• Turned client websites into proper tools for customer acquisition and revenue generation by optimizing the web pages to improve conversion.• Executed link-building campaigns to improve the client website's authority.• Created and published high-quality content by applying marketing research and development. Show less

• Recruited new clients for potential advertising, promotion and sponsorship opportunities.• Reached out to existing clients to arrange the design and placement of advertisements, payments and ensured that they were satisfied with the service and response to guarantee client retention.• Presented and explained the analytics reports and shared insights with the client.• Regularly analyzed competitor activity to identify opportunities for new product development and new revenue… Show more • Recruited new clients for potential advertising, promotion and sponsorship opportunities.• Reached out to existing clients to arrange the design and placement of advertisements, payments and ensured that they were satisfied with the service and response to guarantee client retention.• Presented and explained the analytics reports and shared insights with the client.• Regularly analyzed competitor activity to identify opportunities for new product development and new revenue streams• Attended industry networking events, exhibitions, seminars and conferences to build awareness of the industry and meet prospective clients.• Monitored and supported distribution channels through coordinated visits, and prepared regular progress reports based on their performance. Show less

• Managed the creation of relevant and engaging digital content for publishing onto various digital platforms.• Participated in the development of the overall digital marketing strategy.• Identified trends and insights, that helped to optimize engagements and conversions.• Analyzed analytics reports and shared insights with the team to develop optimization plans.• Planned, executed, and measured experiments and conversion tests.• Handled all social media sites to ensure… Show more • Managed the creation of relevant and engaging digital content for publishing onto various digital platforms.• Participated in the development of the overall digital marketing strategy.• Identified trends and insights, that helped to optimize engagements and conversions.• Analyzed analytics reports and shared insights with the team to develop optimization plans.• Planned, executed, and measured experiments and conversion tests.• Handled all social media sites to ensure posts were creative, engaging and responsive to the commercial needs of the business.• Utilized analytics to evaluate end-to-end customer experience across multiple channels and customer touch points. Show less

• Presented campaign ideas and budgets to clients for new acquisitions and retention..• Worked with account planners to devise a campaign that met the client's brief and budget.• Formulated advertising and marketing strategies.• Briefed the creative team who would produce the adverts and made sure deadlines were met.• Tracked campaign's progress and sent reports to the management and the client.• Met with clients often to discuss current and future projects with the agency.