"Growth as usual" will not cut it in this environment.For over 20 years, I have worked hand-in-hand with global business leaders to answer this call, in the affirmative, as only we can. These efforts have resulted in hundreds of millions in new offers generated and closed across business segments in a way that ensures a meaningful, and sustained, competitive edge. Signs of organizations that suffer from "old-school deal making" include:• An overemphasis on "trend chasing" instead of acting on the few metrics that matter, not having a forward-looking view on expansion and not testing new go-to-market methods.• Communication issues will cost huge losses for businesses that don’t know how to connect with existing and prospective customers in new formats and how to leverage AI. Every interaction needs to be authentic, meaningful and impactful. • Product GTM Issues persist because of the inability to perceive true market needs where innovation invested in is not compelling enough to move customers off an incumbent platform. Blue Ocean and Blitz scale GTM strategies can accelerate growth.• An inability to galvanize our workforce and customer base in a “growth as usual” mindset ultimately misses out on achieving stretch revenue goals and big deals are lost.• An inability to tap into new markets because leaders of the new market are not being influenced at the right intensity and urgency to cut through the noise • Cultural issues arise when leaders are not consistent, and the workforce is not feeling the momentum in the business. The momentous changes we are all experiencing in today's market will yield outsized opportunities for the few. For those who are willing to think differently to achieve a markedly different result. Happy to connect with you if you share this perspective!