Solving new problems using my expertise. Asking the fundamental questions.Solving for compounding growth by removing friction and adding force through alignment.I'm hoping this title change on LinkedIn also reduces the amount of spam I get on LinkedIn ;)

Started as an IC then managed HubSpot's first SEO team and centralized expertise. This was the period we ranked for "free crm" when HubSpot was still better known for marketing automation.You can also thank us for advocating strongly on missing SEO features within the HubSpot CMS such as canonicals and pagination, structured data, properly encoding non-english characters in XML sitemaps, http header noindex for files, synching hreflang to language picker, moving hubspot app urls outside of hubspot.com, reworking templates and modules in the CMS, and the marketing of topic clusters in SEO.HubSpot's SEO Team covered:- Aligning content strategy to demand- Fixing tech debt and building new tech infrastructure for HubSpot's web properties- Growing HubSpot's international presence- Finding the right way to make things work for HubSpot's partners, customers, site visitors, search engines, and future HubSpot users.No job was too big, and no request is too small. Prioritization lead to significant team growth.

I was the go-to person for our clients, organic search and paid search. As existing team members moved to new roles. We managed, analyzed, tested, and improved search performance just as before with less resources.• Finished my last site migrations and beating client goals by 3.5% when we were asked to benchmark to our last season where search interest peaked.

• Completed a 5-site multi-brand roll-up in June which maintained aggregate organic traffic. Organic traffic has steadily increased since then - up 27% in August compared to pre-rollup.• Net organic traffic growth continues to exceed client goals.

• Brands under management on average improved June Y/Y 2014 organic traffic by 41%.• Identified and implemented full-site technical and content SEO fixes for mobile and desktop• Amplified SEO impact with agency partners by sharing and implementing best practices in social meta tags and time-sensitive search queries.• Created winning keyphrase strategies where traffic would increase Y/Y under the assumption that rankings remained constant.• Researched and delivered a global keyphrase strategy for a well-known beauty brand that understood the growing market needs in China. • Optimized several SKU's to become product category leaders on Amazon.• Presented innovative SEO learnings to team on a very common basis.

• Averages 6-10% M/M organic traffic growth on competitive keywords in the SEM industry.• Recovered from a manual Google penalty• Built an extensive SEM specific outreach list which was used to build industry relationships and links.

• Developed the employee social media guidebook, kick-starting the company’s plan for a cohesive web presence • Data-mined 23 competing websites for their customer information, web content and social media strategy• Presented 14 competitor SEO and social media tactics that would also benefit the company

• Conducted competitor analysis for a socially integrated weather app to determine current market positioning• Teamed with project analysts to present estimated sales based on target market, price and volume to the CEO

• Generated 27 articles of content with over 18,000 hits year to date, back when "hits" and "eyeballs" were the thing.• Established an agenda for focused keyword strategies, SEO guidelines, and KPIs to improve website visibility• Lead co-workers in co-creating content with on-page SEO techniques to enhance website usability

• Improved menu usability through best practice pricing strategies and consumer menu browsing habits to increase average sales per customer by 7%• Increased corporate blog’s average monthly page views by 250% via sharing pictures, videos, and facebook

Octon International is a call-center software solutions provider. Customers include AIG, Citibank, and China Airlines.- Launched the English version of the website. I claim 1/2 the credit for creating the website and content on their CMS while communicating with stakeholders. - Fun fact - (Since you're read so far) You'll find me as a stock photo model on http://www.octon.net/en/pro_mmcm.htm as the happy Asian call center guy.

The oldest and most established English schooling enterprise in Taiwan with over 200 Joy English Schools established.- I cold-called and surveyed Taiwanese parents and signed up two batches of primary school kids to an English summer camp.- I proceeded to run said camp for two consecutive weeks doing literally every aspect of the camp.- Trivia - Many Taiwanese kids make up their English names. I watched over a Bear, Seven, and Tiffany. A lot of Tiffany.