Paredes was part of the executive leadership team at Wing. Under Victor's strategic leadership, the agency won numerous creative awards including the first Cannes lion ever for Nestle North America. Additional new business wins resulting from his leadership included National Restaurant Association, Walgreens, McCormick, Nestle, and Applebee’s. In light of his thought leadership, Paredes was selected as an Addy’s creative awards judge in 2017 and President of the Jury for the Cultural Marketing Council’s CAPE strategy awards in 2018.Key responsibilities:Develop, implement, and champion a new vision of cultural fluidityBuild agency strategy practice, structure, and talentLead client research, analytics, content and messaging strategyFoster and promote cultural diversity competence for Grey NYMeasurable accomplishments:Agency revenue has increased 21% since 2016Wing was ranked number three multicultural agency based on lions and shortlists at CannesStouffer’s Seasoning Wraps content platform, featuring a cookbook that can be cooked, drove 28% of incremental category volume and won a bronze lion at CannesNational Parks Foundation “Find Your Park” content platform resulted in 7-point increase in visited most oftenWing’s NFL content campaigns consistently delivered 100% of fan growthLaunched Venus’ 2018 groundbreaking “My Skin My Way” repositioning

Thanks to Victor's ingenuity Spike DDB enhanced its position in the market and optimized its integration with Omnicom and DDB. New business wins included AARP and NYPD. Spike DDB responsibilities:Craft a vision and credentials story for Spike DDBBuild and grow account management and strategic planning teamsLead new business effortsOptimize partnership with DDB and Omnicom networksDesign and develop thought leadership contentMeasurable accomplishments:Added three new accounts to the roster in one year“Brooklyn Made” docu-short earned trade publication acclaim and an invitation as presenter to the ANA Brand Marketing Summit

During Paredes’ tenure on Latinworks' executive leadership team, the agency developed new capabilities and doubled in size. LatinWorks was named Ad Age Small Agency of the Year in 2013, and Ad Age A-List agency in 2011 and 2014. Victor's new business leadership led to many new business wins including: Marriott, Major League Baseball, Aio Wireless (an AT&T brand), Target, PepsiCo, Capital One, Jack Daniels and Jamba Juice.Key responsibilities:Partner with peer leaders to author and implement 2020 visionLead lifestyle and activation practiceDevise and implement business development strategiesServe as executive leadership for select accountsDesign, implement, and drive messaging & communications mappingMeasurable accomplishments:LatinWorks ranked number one multicultural agency based on lions and shortlists at Cannes four years in a row2020 vision resulted in four new business wins for accounts beyond multicultural. These accounts were responsible for 41% of agency revenueLaunched Aio Wireless (new wireless carrier) in under 90 days First year subscriber goals achieved in the first seven monthsAio expanded to 20 markets in six monthsLaunched Marriott’s #LoveTravels for Latinx featuring Dianne GuerreroTripled the size of Kimberly-Clark agency revenueLaunched Kimberly-Clark’s Multicultural Center of ExcellenceExpanded the PepsiCo relationship from a single brand to 10 brandsLaunched the industry first CRM plaform and database of Latinx construction contractors for Lowe’s Home Improvement. Lowe’s Home Improvement agency revenue grew by 34%

Brands assigned included:Aio WirelessLowe's Home ImprovementBud LightPepsiCo (Pepsi, Manzanita Sol, Sierra Mist, Seattle's Best, and Mt. Dew)Kimberly-Clarke (Huggies, Pull-ups, Kleenex, and Kotex)Marshall'sJamba Juice

During Victor's tenure in account management, The Vidal Partnership grew to become the largest independent multicultural agency in the US. Victor was instrumental in Vidal's pioneering efforts in branded entertainment, digital content creation and lifestyle activation. Many of Paredes' accomplishments contributed to the agency being named to Advertising Age's A-List three times. The agency was also honored as multicultural agency of the year in three consecutive years. As a result of his industry leadership, Victor was selected as a judge for the 2010 Effie Awards final round.Key responsibilities:Steward and activate integrated content and messaging solutions for assigned clientsLead key client agency relationshipsLead new business initiatives in partnership with managing directorsIdentify and train account management talentMeasurable accomplishments:Sprint revenue grew from under $1 million to $7.3 million in six yearsMade Sprint one of the first brands on Second LifeThe agency’s Latinx consumer target delivered over 33% of 3G Power Vision content subscribers despite representing only 15% of the populationLaunched an early best in class application of viral and influencer marketing with “No a la comida medicore” for Wendy’s. “No a la comida medicore” became a multi-year campaign that drove traffic and sales growth. By 2009, average check at Wendy’s Latinx designated stores was 17% higher than the rest of the systemSuccessfully managed the mass market launch of Heineken LightLaunched the Effie and ANA award winning first ever financial literacy podcast for MasterCard: “Mundo Financiero.” In addition to winning awards, the program delivered critical qualified leads to participating member banks. MasterCard agency revenue doubled in three yearsLaunched the 2000 NY pilot of McDonald’s ground-breaking Dollar Menu. The Dollar Menu is still in market nationwide today

Paredes played a critical role in accelerating RMM's evolution into the digital age. During Paredes tenure, RMM achieved its first ever RIAA gold certification for album sales for Marc Anthony’s “Contra la Corriente.”Responsibilities:Develop and execute PR and promotional tactics for all album releasesActivate in-store tactics for national chains and local independentsProduce, create and maintain all label web contentSteward and execute concert and showcase media event activations

Coordination and execution of Kirby product demonstrations for prospective buyers.Lead generation for future sales.