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Instrumental in developing the marketing strategy and creative direction that took a consumer board division product from a non-existing entity to the second highest selling graphics card on the market within 18 months.Developed the marketing strategy and creative direction for a desktop publishing division that jumped its sales from $4 million to $40 million worldwide within 3 years.Directed the creative direction and the marketing strategy for a GIS campaign that created a stir in the market and coined the phrase “GIS Nirvana” in the press and media. It was instrumental in positioning this geospatial information solutions division as the leader in the global GIS market.Managed and developed marketing-driven creative advertising, collateral, and broadcast for varied regional, national, and international commercial accounts. Held strong levels of responsibility within some of the largest advertising agencies in the Southeast. Senior Marketing Communications Manager of a Marketing Communications department within a Fortune 500 company.Specialties: Management and Marketing• Excellent personal and project management skills• Ability to think strategically and suggest creative solutions• Excellent attention to details and follow-up• Ability to make recommendations and decisions independently• Experience in managing and tracking projects against budgets and timelines from inception to execution to post-mortem• Experience with techniques and processes used to develop collateral and other marketing tools
Nightowl
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Marketing Communications ConsultantNightowlDurham, Nc, Us
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Marketing Communications ConsultantNightowl Communications Jul 2005 - PresentWorking with regional consumer and technology accounts developing print, web, and e-marketing campaigns. Meeting with clients, helping to build their marketing strategy, write and produce needed material to communicate that marketing strategy.• Established a unique, targeted branding for a comprehensive a library software product which resulted in an incredible 47% response rate for this client.• Worked with a Midwest client in building the marketing strategy and creative for an online university that increased applications by 22% and a 20% increase in enrollment.• Built an e-marketing program for a bank that resulted in a 32% increase in responses in less than 6 months.
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Design @ Communications DirectorDeeptarget, Inc. Jun 2017 - Apr 2019Huntsville, Alabama AreaResponsible for ensuring that the DeepTarget brand message is communicated with high visual and messaging impact. Define and lead the messaging and visual language for DeepTarget graphics through strong communication, critical thinking, and high-level vision to drive the branding and communications direction. Be an integral part of an active, supportive, cross-disciplinary team of product, operations, actuarial, data, and sales to enforce, extend, and enrich the visual branding and communications. • Developing, consulting, strategic planning, conceptual designs, presentations, design development, and as applicable, production oversight. Create and communicate information and design excellence across display modes (print, online, presentations, video, signage, event materials, and B2B and B2C marketing collateral, etc.).• Help to inspire, mentor, and motivate a community of branding and messaging across the team.• Working with the team to ensure efficiency and design margins for projects.• Providing quality control over level of design aesthetic for all projects with external vendors and partners. -
Vp Of Marketing And Public RelationsCocoon Resources, Inc. Oct 2008 - Jun 2012Delivered creative, marketing strategy, and developed brand recognition for both Cocoon Resources and its start-up companies. Responsible for project execution, print, and online media. • Rebuilt the branding and image for Cocoon Resources to provide a professional, contemporary, corporate image through high quality print, multi-media presentations, web site design, and marketing communication materials which expanded client base and increased investor relations.• Worked and managed cross-functional teams in order to ensure consistent marketing communications.
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Creative Services / Marketing Communications DirectorAdeptmedia Aug 2007 - Oct 2008Helped build the marketing strategy and developed a high quality and consistent brand recognition in the marketplace for AdeptMedia, a company addressing the need of relative, one-to-one marketing solutions in the marketplace.• Provided leadership and direction in the area of creative design, copy writing, and innovation that resulted in a strong, solid, and consistent image for AdeptMedia. This increased investor relations and drove a 36% increase in client base within a 4-month period.• Managed and provided direction to other departments in the development of client presentation which resulted in consistent, professional presentations which greatly increased the client base. • Fortified strategic marketing communications through print, multi-media presentations, product packaging, web site design, educational literature, and marketing communication materials which resulted in a professional image which was imperative to attracting potential clients.
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Art Director/Global Creative/Marketing ManagerIntergraph Corporation Jun 1989 - Jun 2005Directed the global creative for a Fortune 500 company. Managed MarCom teams working with the marketing and engineering groups of various Intergraph divisions to establish corporate consistencies and coordinate corporate worldwide marketing objectives.• Managed the budget, development, and production of collateral and advertising. • Designed, directed, and worked national & international trade shows. • Instrumental in developing the marketing strategy and creative direction that took a consumer board division product from a non-existing entity to the second highest selling graphics card on the market within 18 months.• Developed the marketing strategy and creative direction for a desktop publishing division that jumped its sales from $4 million to $40 million worldwide within 3 years.• Played a major role in developing the marketing strategy for a GIS campaign that created a stir in the market and coined the phrase “GIS Nirvana” in the press and media. It was instrumental in positioning this geospatial information solutions division as the leader in the global GIS market.
Victor Johnson Skills
Victor Johnson Education Details
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Communications
Frequently Asked Questions about Victor Johnson
What company does Victor Johnson work for?
Victor Johnson works for Nightowl
What is Victor Johnson's role at the current company?
Victor Johnson's current role is Marketing Communications Consultant.
What is Victor Johnson's email address?
Victor Johnson's email address is vp****@****aay.net
What is Victor Johnson's direct phone number?
Victor Johnson's direct phone number is +125688*****
What schools did Victor Johnson attend?
Victor Johnson attended University Of Southern Mississippi.
What are some of Victor Johnson's interests?
Victor Johnson has interest in Marketing, Entrepreneurship.
What skills is Victor Johnson known for?
Victor Johnson has skills like Leadership, Marketing Management, Direct Marketing, Positioning, Website Development, Product Marketing, Publications, Online Marketing, Brand Development, Corporate Branding, Web Content, Content Management.
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