Umbrella Company is an organization based in Mexico City created to help companies develop and work in their Digital Transformation strategy in order to adapt and embrace the continuous technological changes. We are constantly developing commercial models to; first, learn how to scale up an idea, so that it can thrive as a viable business model. Second, within this know-how, every day we try to impact people by generating content, events and courses to transfer our knowledge to every person that we can reach.Under Umbrella, we have developed several entities that stand on their own within the following areas:- Education with OPEN TALKS- Interactive communication with UMBRELLA COMPANY- E-commerce with CIUDAD DE LAS FLORES & GLOBOS DE LUZMy role in the organization, is to work with my team in the generation of different methods and models the can help us to launch products and services and become scalable and flexible. In addition, I am in charge of the commercial unit by generating business opportunities and leads.Finally, I am responsible for the creation of new ideas and business solutions.

OPEN TALKS is an educational program created in 2015 to generate and share knowledge on new technologies, interactive communication platforms, and the entrepreneurial ecosystem.We’ve developed a method where we continuously offer free courses, content, articles and keynotes to a wide variety of individuals and companies. Our method is especially focused on supporting entrepreneurs seeking opportunities and a push to launch their ideas and make them viable and scalable.My roles in this unit are to:- Work with my team to develop the courses- Give the principal speech in our OPEN TALKS and foreign keynotes.- Mentor- Generate content- Develop online courses to scale the information and achieve exponential impact I have been a speaker at international summits in Mexico, Chile, Argentina, and Costa Rica.My team and I have developed exclusive OPEN TALKS for companies such as Mercado Libre, Danone, GM, and Mexican entrepreneurial forums.To date, we have impacted over 8,000 people with our courses, classes, keynotes, and articles

E-commerce platform for flowers.We have been one of the principal online flower delivery platforms in Mexico City since 2005.My role as co-founder has been to create and improve the current business model by taking advantage of and implementing new technologies and digital interactive tools. My work is also focused on enhancing the UX of our online platform.Ws: www.ciudaddelasflores.comFb: https://www.facebook.com/CiudadDeLasFloresMx

I directed the Digital Interactive Area for Omnicom Media Group Digital Solutions.My role was to develop new technologies, create and develop online platforms, and generate educational programs on new interactive communication platforms and the correct integration of online and offline media.Omnicom Media Group is the largest media group in Chile and is one of the largest in the world.My duties included:- Directing the digital interactive area for Omnicom Media Group Digital Solutions (OMGDS)- Directing the social media monitor department for OMG Digital Solutions (SMM).- Calculating lab management trends and analyzing new technologies.- Managing the production of interactive digital campaigns.- Generating communication strategies.- Developing new businesses.- Integrating and understanding digital media in the Latin American market.

- Planning, implementation, administration and management of integrated communication campaigns for transnational companies.- Development of strategies for digital media integration.- Consultancy for the correct understanding of digital and interactive media.- Managing the customer service area in Mexico and Chile.- New Business Development LATAM.