Director Of Digital Innovation And Creators | Hbo Max
Warner Bros. Discovery
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Victor Pineiro Email & Phone Number
Director of Digital Innovation and Creators | HBO Max
at
Warner Bros. Discovery
1 work email found
@warnermedia.com
5 phones found area 917, 718, and 865
LinkedIn matched
✓ Verified August 2026
4 data sources
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Current company
Role
Director of Digital Innovation and Creators | HBO Max
Location
New York, United States
Who is Victor Pineiro? Overview
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Quick answer
Victor Pineiro is listed as Director of Digital Innovation and Creators | HBO Max at Warner Bros. Discovery, based in New York, United States. AeroLeads shows a work email signal at warnermedia.com, phone signal with area code 917, 718, 865, and a matched LinkedIn profile for Victor Pineiro.
Victor Pineiro previously worked as Director of Digital Innovation & Creators | HBO Max at Warner Bros. Discovery and SVP, Content & Social Media at Big Spaceship. Victor Pineiro holds Bachelor'S Degree, English Language And Literature, General from Swarthmore College.
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{first}.{last}@warnermedia.com
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Profile bio
About Victor Pineiro
I'm Director of Digital Innovation & Creators at HBO | Max, leading the digital innovation team, influencers & talent recommendation initiatives on the brand marketing team. We've launched the House of the Dragon Dracarys App and Recommended By initiatives, among other influencer, AR and experiential campaigns.I was SVP, Content & Social for Big Spaceship, where I worked from 2009-2019. I started and led our social/content practice. I was lucky enough to bring Skittles to social media, to grow YouTube as a brand and cultural force over seven years, to help revolutionize the way products are created and marketed at Hasbro, and to partner with JetBlue, Google Maps, Google Play, Starbucks, Samsung Mobile, Sonos and other brands to establish and evolve their campaigns & content/social media strategy, with an eye towards innovation across social platforms.I'm a writer & filmmaker turned content/creative marketer. I’m obsessed with culture and the way it’s expressed online. I'm fascinated by modern fandom, the dynamics of communities, the way ideas shift and mutate as they leap between social channels, and behaviors that emerge on new and evolving platforms. I'm also an author – I love words and stories. I wrote, produced and marketed a documentary about the culture of the metaverse in ‘08, and when those communities moved to early social networks, I went to Big Spaceship as their first content/social hire. I spent a decade there, studying culture and behavior in a hybrid creative, strategic, innovation-focused role.A few things I’m proud of:• One of Business Insider's 30 Most Creative People In Social Media Marketing.• One of PR Week's Innovation 50• Brought Skittles to social media, often considered brand social's first success story.• YouTube's social agency of record and creative partner 2012-2019.• Contributed articles to Ad Age, Digiday, Fast Company, Mashable, BoingBoing and Vice.• Big Spaceship was MediaPost and The Shorty Awards' Social Agency of the Year• Wrote/produced Second Skin, opening night movie of SXSW '08, internationally distributed in '09. • Wrote Time Villains, A Kirkus Best Book of 2021 and Amazon Best Book of July '21victor@victorpineiro.comhttp://www.victorpineiro.com
Listed skills include Content Strategy, Digital Strategy, Social Media, Copywriting, and 41 others.
Current workplace
Victor Pineiro's current company
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7 roles · 18 years
Victor Pineiro work experience
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Director Of Digital Innovation & Creators | Hbo Max
Lead the digital innovation team, influencers & talent recommendation initiatives on the brand marketing team. We launched the House of the Dragon Dracarys App and Recommended By initiatives, among others.
Svp, Content & Social Media
Brought Skittles to social media, grew YouTube as a brand and cultural force over seven years, helped revolutionize the way products are created and marketed at Hasbro, partnered with JetBlue, Google Maps, Google Play, Starbucks, Samsung Mobile, Sonos and other brands to establish and evolve their campaigns, content and social media strategy.
Jan 2016 - Nov 2019
Social Media Director / Creative Director
As Social Media Director/Creative Director at creative agency Big Spaceship, Victor leads social strategy and content creation for clients including YouTube and Skittles, whose Facebook audience he helped grow from 3M to 20M with one of the highest engagement rates on the social network. Past clients include Crayola, Lucasfilm, Wrigley, Second Life, Sony Pictures and Activision.
2009 - Nov 2019
Producer/Writer For Vice
Victor wrote and produced a number of short tech & innovation documentaries for VBS TV, Vice Magazine’s popular online channel. The short doc he wrote & produced on Richard Garriott launched the Motherboard Channel, sponsored by Dell, MTV and VBS.
Nov 2008 - Jan 2010
Freelance Copywriter
Freelance
Wrote copy for agencies, startups and brands including Big Spaceship, Second Life, Urgent Career and Vice – and for every online medium, from websites, emails and banners to apps, blogs and social media
Jun 2008 - Oct 2009
Writer/Producer
Second Skin Documentary
Victor wrote and produced Second Skin, a documentary on virtual worlds which premiered on opening night of SXSW '08, broke audience records at a number of film festivals, was named #4 Documentary of 2008 by Ain’t It Cool News, a Best Movie of the Decade by Film School Rejects, won Best Documentary at ACE Fest in NYC, and was distributed internationally by Liberation Entertainment in Summer ‘09. It had a theatrical run in multiple cities throughout the summer, and was the most watched movie on Hulu for the month of August ’09. It is currently included in a number of college curriculums, and continues to screen at global festivals.Victor has been a panelist at SXSW, Hot Docs, PAX East and a number of conferences and colleges for his work on Skittles and Second Skin, and has been interviewed by Newsweek, Wired, The Boston Globe, Fox TV, MSNBC and dozens of other media outlets.
Jun 2006 - Apr 2009
2 education records
Victor Pineiro education
Bachelor'S Degree, English Language And Literature, General
Swarthmore College
Master Of Science (M.S.), Education
Bank Street College Of Education
FAQ
Frequently asked questions about Victor Pineiro
Quick answers generated from the profile data available on this page.
What company does Victor Pineiro work for?
Victor Pineiro works for Warner Bros. Discovery.
What is Victor Pineiro's role at Warner Bros. Discovery?
Victor Pineiro is listed as Director of Digital Innovation and Creators | HBO Max at Warner Bros. Discovery.
What is Victor Pineiro's email address?
AeroLeads has found 1 work email signal at @warnermedia.com for Victor Pineiro at Warner Bros. Discovery.
What is Victor Pineiro's phone number?
AeroLeads has found 5 phone signal(s) with area code 917, 718, 865 for Victor Pineiro at Warner Bros. Discovery.
Where is Victor Pineiro based?
Victor Pineiro is based in New York, United States while working with Warner Bros. Discovery.
What companies has Victor Pineiro worked for?
Victor Pineiro has worked for Warner Bros. Discovery, Big Spaceship, Vice Media, Inc., Freelance, and Second Skin Documentary.
How can I contact Victor Pineiro?
You can use AeroLeads to view verified contact signals for Victor Pineiro at Warner Bros. Discovery, including work email, phone, and LinkedIn data when available.
What schools did Victor Pineiro attend?
Victor Pineiro holds Bachelor'S Degree, English Language And Literature, General from Swarthmore College.
What skills is Victor Pineiro known for?
Victor Pineiro is listed with skills including Content Strategy, Digital Strategy, Social Media, Copywriting, Digital Marketing, Social Media Marketing, Blogging, and Writing.
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