Data Manager
CurrentI’m currently leading the Data teams at emDia, with a primary focus on maximizing the efficiency of data-driven processes in our collections area. My role aims to align data insights with business objectives to improve overall performance. Below are some key contributions I’ve made across different domains:Data Engineering:Designed and implemented the architecture for our AWS-based Data Lake with Bronze, Silver, and Gold layers.Developed 14 data marts for various departments, enabling better access to key data insights.Automated repetitive processes like web data extraction and integrated multiple APIs using AWS Glue, Spark, AWS DMS, AWS Redshift, and Python.Data Science and AI:Launched the company’s first GenAI initiative, creating a tool for transcribing and analyzing collection call audio to generate actionable business insights.Led the development of a predictive model to identify clients most likely to default on agreements, optimizing our approach to credit risk management.Data Privacy & Governance:Established internal guidelines to ensure compliance with Brazil’s LGPD data protection law.Developed key policies and internal workflows, such as Data Governance Policy, Data Access Policy, and a new supplier onboarding process.Implemented a data dictionary for our Data Lake using industry-standard tools.Data Visualization:Created standardized dashboards for multiple departments, ensuring alignment with the company’s visual identity and layout design.Developed specific visualizations for areas such as People Analytics and internal data quality monitoring.