Responsável pelas marcas de Analgésicos e Gripe&Resfriado (Nuromol, LuftaFem e Naldecon)

Responsible for gastro brands (Luftal/LuftaGastroPro) and their future pipeline.

Responsible for LowerGI categories in Brazil, including Luftal.

Regional Brand Manager for OTC LATAM: Gastro, Respiratory, Cold and Flu and Pain- Led Regional 5-year Plan development for OTC categories;- Led mid and long-term pipeline development supporting countries building their business cases;- Responsible for leading comms development seeking for synergies;- Shared best practices across the regions leading to a stronger innovation pipeline;- Defined regional operating model with Global and Local teams;

• Structured the new eCommerce team: defined its strategic vision, resources allocation and ways of working, delivering 3 digits growth;• Defined eCommerce role within the Consumer Journey for all top brands for the next 3 years based on deep consumer insights and category/channel trends and engaging with Marketing/Trade teams to ensure +300% investment growth vs previous year;• Built a strong teamwork relationship with Global eCommerce Team, being internationally recognized as a… Show more • Structured the new eCommerce team: defined its strategic vision, resources allocation and ways of working, delivering 3 digits growth;• Defined eCommerce role within the Consumer Journey for all top brands for the next 3 years based on deep consumer insights and category/channel trends and engaging with Marketing/Trade teams to ensure +300% investment growth vs previous year;• Built a strong teamwork relationship with Global eCommerce Team, being internationally recognized as a valuable partner. Show less

• Led Spectrum growth, resulting in +200 members within 1 year;• Member of Spectrum Global Leadership Team;• Introduced I&D business case for senior leaders (VPs/Directors level) in Brazil;• Defined yearly strategy planning and budget focusing in 3 pillars: foster inclusive environment, corporate reputation and impact on the business;• Supported growth of other ERGs available globally;• Organized internal engagement sessions in main GSK sites focused on education and… Show more • Led Spectrum growth, resulting in +200 members within 1 year;• Member of Spectrum Global Leadership Team;• Introduced I&D business case for senior leaders (VPs/Directors level) in Brazil;• Defined yearly strategy planning and budget focusing in 3 pillars: foster inclusive environment, corporate reputation and impact on the business;• Supported growth of other ERGs available globally;• Organized internal engagement sessions in main GSK sites focused on education and inclusion of LGBT+ employees;• Co-led the first I&D week for GSK Brazil, focusing on Ethnics, Gender and LGBT+ inclusion and mentored the team for 2nd one, which also included Disability and Social Injustice topics. Show less

• Developed and delivered a multipack project which delivered around R$1M in savings for the brand in just 6 months; • Defined Brand Plans for the next 3 years based on category trends as well as required resources, delivering +3p.p in Gross Margin and +2p.p in Product Contribution in PnL;• Forecasted monthly sales volume and seasonal plans, negotiating payment terms, delivering strong accuracy (+15% vs target).• Identified key category/channel trends and translated them into… Show more • Developed and delivered a multipack project which delivered around R$1M in savings for the brand in just 6 months; • Defined Brand Plans for the next 3 years based on category trends as well as required resources, delivering +3p.p in Gross Margin and +2p.p in Product Contribution in PnL;• Forecasted monthly sales volume and seasonal plans, negotiating payment terms, delivering strong accuracy (+15% vs target).• Identified key category/channel trends and translated them into actionable business plans to achieve goals (promotional calendar, POS material, Category Management solutions, etc); Show less

• Worked as Sales representative for eCommerce players (Amazon and Época Cosméticos), ensuring KPIs were delivered as expected;• Led Category Management project for Oral Health category in Onofre (pharma customer), improving share of shelf; • Developed and presented the eCommerce business case for Brazil, achieving #3 globally.

1st Rotation: Marketing and MediaMarketing - Physiogel (Jul-Dec/17):• Led Physiogel relaunch project, transferring production from Brazil to Europe;• Defined new portfolio architecture and price strategy to achieve competitiveness in the market, which resulted in winning market share;• Provided P&L optimizations, delivering higher Net Sales and better Gross Margin/Product Contribution;• Defined Phase in/Phase out strategy by costumer to guarantee soft portfolio… Show more 1st Rotation: Marketing and MediaMarketing - Physiogel (Jul-Dec/17):• Led Physiogel relaunch project, transferring production from Brazil to Europe;• Defined new portfolio architecture and price strategy to achieve competitiveness in the market, which resulted in winning market share;• Provided P&L optimizations, delivering higher Net Sales and better Gross Margin/Product Contribution;• Defined Phase in/Phase out strategy by costumer to guarantee soft portfolio transition and avoid OOS or SLOBs from old skus;• Supported Physiogel Facial launch plan, becoming #2 brand in Facial segment within 1 year.Marketing – ENO & Media (Jan-Aug/18):• Led a confidential NPI project, forecasting 3-year plan volumes, P&L and market share analysis to boost ENO performance;• Led ENO 360º engagement plan (customers & employees);• Responsible for On and Offline monthly media plan for all GSK CH brands in Brazil, analyzing and supporting Brand Managers with investment allocation;• Redefined Media team Roles&Responsabilities and daily process;• Supported Media Effectiveness analysis to optimize performance;• Participated in all brands Connections Plans for 2019;• Key POC for agencies/partners and regional/global teams. Show less

- Brand Strategy: brand positioning, price, distribution targets, cannibalization analysis, etc- Financial analysis, P&L impacts and budget control- Market analysis and diagnosis/businesses recommendation based on IMS;- Market researches: Design and support for qualitative and quantitative researches;- Sales forecasting, according to market trends and sales team inputs;- Close interaction with sales team, including trade marketing managers, giving them support to develop the… Show more - Brand Strategy: brand positioning, price, distribution targets, cannibalization analysis, etc- Financial analysis, P&L impacts and budget control- Market analysis and diagnosis/businesses recommendation based on IMS;- Market researches: Design and support for qualitative and quantitative researches;- Sales forecasting, according to market trends and sales team inputs;- Close interaction with sales team, including trade marketing managers, giving them support to develop the best POS strategies and materials;- Project Management for new products based on market trends ans consumer's needs. - Support to communication development, following global guidelines and target behaviors, interacting directly with media planning agency in order to have the best media plan;- Support to brand expert marketing, developing materials and design the strategy focus on experts; Show less

- Support Stiefel/GSK integration providing alignment on ways of working, including all campany's processes;- Deep dive understanding within dermocosmetic markets;- Several market analysis to support decisions on investments;- Support to Physiogel new launches and brand daily operational.

- Market analysis, identifing market trends and opportunities for Sensodyne, Paradontax and Aquafresh;- Budget control;- Financial reports;- Business presensations;- Launch "Great Little Moments" Digital Campaign.

Responsible for all Marketing & Sales department activities and for the development of 10 consultants.- Digital Marketing Plan for the company, which doubled the number of clients during the following year;- Development, measurement and analysis of targets and KPIs;- Legal representation of the company;- Development and presentation os business cases in congresses.