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A strategic marketing executive with progressive experience in developing, positioning, launching and promoting products and services that drive brand value for leading organizations. A results-focused collaborative team leader, aligning and empowering groups to deliver and sustain breakthrough business results.Specialties: Consumer focused marketing, marketing strategy, brand strategy and planning, new product development, market and competitive analysis, creative problem solving, marketing communications, financial services, consumer packaged goods,
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Sr. Director, Marketing - Business Financial ServicesRbc Sep 2018 - Jun 2022 -
Director Of Marketing, Home Equity FinancingRbc 2016 - Sep 2018 -
Marketing Director, Client Strategies And Personal LendingRbc 2013 - 2016 -
Marketing ConsultantRbc 2011 - 2012 -
Vp Of MarketingCibc 2001 - 2010Held accountability for the development of breakthrough marketing programs that drove business results and the strategic growth of the brand. "It's Worth a Talk" campaign was recognized as one of the most effective Canadian financial services campaigns, driving substantial increases in CIBC brand recognition through advertising, and increases in retail visits. -
Director, Marketing CommunicationsCibc 1999 - 2001Held accountability for driving sales growth of the mortgage and personal lending businesses and led initiatives to build awareness and profile of CIBC's corporate brand. -
Marketing ManagerCibc 1997 - 1999Held accountability for the profitable growth of the mortgage business through a strong focuses on retention and new business. Developed and launched the “Better than Prime” mortgage, a groundbreaking product that increased revenues and market share for many years.
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Category Manager - Total Cookie FranchiseNabisco 1994 - 1996Was responsible for the profitable growth and strategic development of the $200 MM cookie franchise, delivering increased sales and share growth. -
Manager Of PlanningNabisco 1993 - 1994Held responsibility for the business planning function, including the preparation of the division’s strategic plan, annual plans while leading marketing intelligence and research functions within the business. -
Brand Manager And New Business Development ManagerNabisco 1989 - 1993Revitalized the flagship Chips Ahoy! franchise, generating an 8% sales increase and 2.0 share point increase in a highly competitive market segment. Also introduced 10 new cookie varieties, including the wildly successful Teddy Grahams, generating $43 MM in sales in their launch years. -
Sales Rep And Assistant Marketing ManagerNabisco 1987 - 1989Generated 10% sales growth while holding responsibility for the management and sales of a $2.5m sales territory.
Victor Teves Skills
Victor Teves Education Details
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H Bcom
Frequently Asked Questions about Victor Teves
What is Victor Teves's role at the current company?
Victor Teves's current role is Strategic Marketing Leader - Financial Services/CPG.
What is Victor Teves's email address?
Victor Teves's email address is vi****@****ell.net
What is Victor Teves's direct phone number?
Victor Teves's direct phone number is (800) 769*****
What schools did Victor Teves attend?
Victor Teves attended Queen's University.
What skills is Victor Teves known for?
Victor Teves has skills like Marketing Communications, Competitive Analysis, Business Strategy, Leadership, Segmentation, Management, Marketing Strategy, Business Planning, Financial Services, Sales Operations, New Business Development, Product Development.
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Victor Teves
Coordenador De Produção E Operações Mpdv - Score Group BrasilSão Bernardo Do Campo, Sp -
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Victor Teves
Angra Dos Reis, Rj -
1sti.edu
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