Marketing Manager for the Convention, Sports & Entertainment Facilities Department of the City of San Antonio, which includes the Alamodome, Henry B. Gonzalez Convention Center and the Carver Community Cultural Center

Program Director for KZEP-FM 104.5 Latino Hits. I inherited a challenged property and through market research, a keen sense of what Hispanics want, my proven programming tactics and an incredible sales team I was able to significantly increase revenue and ratings to historic numbers, consistently placing KZEP in the #1 position with bilingual Hispanics.

Oversee Latin music content for Slacker Radio, and host the Hits Latino station. I also occasionally bring tacos and beer to the offices.

The MAX Agency, LLC empowers its partners with creative, measurable, and compelling advertising solutions. MAX stands for “Media Architectural Experience®”. This means that the campaign is led with a multi-platform approach, we have MAX specialists create a custom blueprint for your campaign based on target demographic, budget, message, and goals. Branding is more than a media buy, or a great ad, it’s about the total experience, it’s the power of branded content delivered in the right form via the appropriate medium. We lead with creativity, execute with proven strategies, and make adjustments based on real-time data.

iDB Technologies has developed a system that enables radio to leverage its reach with social contests to drive engagement, traffic, and most importantly digital revenue. Social contesting is an exciting new way for advertisers to get great value, circulation, and participation. Each social contest uses an integrated approach, harnessing the best of social media and the strongest traditional assets that radio can offer to deliver maximum participation and reach.

Create meaningful, multi-platform brand initiatives for SBS Los Angeles and their partners targeting Hispanics in the greater Los Angeles market.

Created technology solutions for radio and TV with a focus on engagement and digital revenue. Following a fourteen-fold increase in revenue, Futuri Media was recently awarded the distinction of being named to Inc. magazine’s “Inc 500” list as among the fastest-growing private companies in America, one of only 41 software companies on the list. Futuri Media leverages social and mobile technologies for media companies. The Futuri Mobile division has developed more than 150 iPhone, Android and tablet apps for broadcasters, delivering audio and video content to mobile users. Futuri Media also provides real-time consumer intelligence to newsrooms and content producers with its popular TopicPulse (http://www.TopicPulse.com) system, tracking local trends across social media.

Responsible for leading and overseeing digital media projects that Radio Express undertook in terms of creative strategy, long term digital planning and execution of online projects and programs, working closely with sales, marketing and production. Led international media campaigns for Ford and Coca-Cola in Latin America and Africa respectively.

For a decade I worked in different roles for iHeartMedia San Diego and Los Angeles. Positions included morning show co-host, midday host, morning show executive producer, writer, and weekend host.

After solidifying the No. 1 afternoon spot in Los Angeles, I took on the challenge of morning host with a full staff of talented personalities who made the show entertaining and competitive in the LA market.

After successfully engaging the Hispanic audience for KHCK/Dallas, I was offered a position at the new KRBV-FM where I was part of the launch team and was the first personality on the air. I did middays, and was co-host in morning drive.

After working at KXTN/SAN ANTONIO I was offered an Assistant Program Director/Music Director/Night Host position in Dallas, where I cultivated a loyal Hispanic audience for the DALLAS, TX property. My night program was a market leader with Hispanics in the Dallas metro area.