Victor Toneatti Email & Phone Number

Mississauga Ontario

Compass Minerals is a leading provider of essential minerals, including salt for winter roadway safety and other consumer, industrial and agricultural uses, and specialty plant nutrition minerals that improve the quality and yield of crops. Named one of Forbes’ 100 Most Trustworthy Companies in America in 2015, Compass Minerals’ mission is to be the best essential minerals company by delivering where and when it matters. The company produces its minerals at locations throughout the U.S. and Canada and in the U.K.

Milton, Ontario, Canada

Providing consulting services in the areas of business development, sales strategy and sales force effectiveness for corporate and private companies. Current engagements include:o Evaluated the effectiveness of a 50 member US sales force located in 30 states with over 2000 customers. Applied sales benchmarks developed by the Corporate Executive Board to develop and implement improvement plans.o Conducted a market evaluation of Southwestern Ontario for a Midwest US company interested in expanding into Canadian markets. Employing the market evaluation and corresponding review to develop an entry strategy which will include sales coverage and logistics strategy.

Waterdown Ontario

Franklin, Tn

A cement products sales group operating in TN, KY, SW MO, IL, IN, AK, LA and MS.o Developed and trained sales team to implement district strategy used to achieve $90M in sales revenue.o Recognized for unique ability to identify and mentor sales professionals. o Created and implemented an easy to use Profitability Tool for sales professionals to understand territory profitability drivers.

Herndon, Va

Managed the development and implementation of Performance Innovations (a value selling approach to sales) for the North American sales force.o Managed the development of a value analysis tool ensuring customers received appropriate value for goods and services provided. Provided a balanced decision matrix for customer offerings to define delivery options against competition.o Developed services and product currencies for customers to increase Lafarge’s total value delivered. o Changed the organizational sales culture from a price selling focus to a consultative, value analysis and delivery focus; account plans were completed for 80% of customer volume. o Performance Innovations resulted in a $2M improvement in profitability.

Tulsa, Oklahoma Area

A nine member cement sales group operating in OK, MO, TX, and AR with sales of $56M – supplying bulk cement, packaged cement, fly ash and Newcem. Developed, trained and mentored sales staff.o Introduced Newcem – a new product to the market – and achieved budgeted sales level of 20k tons in the second year ahead of target. Accomplished by focusing on end use product cost improvement that customers could realize.o Hired and mentored a junior technical sales engineer, who later progressed as a “high-potential” contributor and is presently a senior product specialist. o Integral member of value selling team as a subject matter expert which led to Director of Marketing position – selected based on demonstrated creative ideas and ability to manage and implement the project and established credibility with the sales force and experience in downstream markets. o Received Advance Cup – second place finish – for most improved district across North America.

Toronto, Canada Area

• Responsibilities Include;o Development and training of sales staffo Strategy developmento Monthly reporting of District performance o Supervised sales staff of 7

Southwestern Ontario, Canada

Directed daily operations and sales activities of 3 concrete production plants, 3 water based construction aggregate resale facilities and managed sales of 4 million tonnes of aggregates from 2 water based quarries into the US and Canada. Managed a foundry sand recycling facility that took waste foundry sand from Ford Motor Co – recycled the sand and used it for cement plant feed.• Management and marketing strategy development for: o 3 ready mix concrete plants (200k cubic metres concrete output) o 3 water based aggregate docks (1.3 million tonnes aggregate sales) o Sales from Manitoulin Aggregate Quarry to US and Canadian aggregate docks, selling to the construction, steel and chemical industries. With portfolio development and logistics responsibility.• Increased sales of construction aggregate from 600k to 1mill tonnes in three years from the Windsor, Ontario resale facility.

Executive Education

Mba, Finance & Economics