Partner of Spirit- Happiness First. Consultant, speaker, coach and specialist in Strategy, leadership, Values, innovation and cultural transformation. After his international MBA and a time in strategic consulting (Palladium, Monitor group), in 2005 he founded Spirit- Happiness First, where he is Managing partner since then, and whose purpose is to ensure the happiness of all organizational stakeholders in a sustainable way, through the co-creation of an inclusive and connected to the common good culture.Trainer and Global Partner of the Barrett Values Center (BVC) and a great practitioner of the Barrett model, a key methodology to evolve the culture and values of leaders and organizations. Along with Appreciative Inquiry (IA) - he is also certified - they are two of the models that he uses most in his work with organizational leaders on their journey towards cultural transformation. In addition, he is an accredited practitioner in the "Walking the talk" (WTT) model of cultural change, in TA, design thinking, Business Canvas and AoH, among other methodologies.His love for learning and teaching led him to be an associate professor at ESADE, the University of Barcelona (UB), EADA, and a visiting professor at the Catholic University of Lisbon and IQS, among others.In 2020 he has written the book: "Purpose and Values: how to make your organization's culture flourish", where he reveals all his experience in leading strategic and cultural transformation projects to improve results and well-being, and facilitating the alignment of management teams, in many international organizations (Spain, Portugal, Colombia, Brazil, China, USA, Italy, Poland, Russia, Middle East, Turkey ...)