• User experience researcher designing and conducting usability testing• Leveraging qualitative and quantitative methodologies though: 1 on 1 interviews, card sorts, tree test• Leads research initiatives across markets: Hong Kong , United Kingdom, Australia, India, Singapore• Works closely with design teams in activating insights and delivering iterative designs• Conducts usability sessions across a range of participants: customers, prospects, and staff• Responsible in helping build a maturing research discipline through: tools, strategy, and advocacy• Owner and manager of UX research system: UserZoom, Optimal Workshop, Dovetail, and Trint• Setting research standards across discipline and bank through: templates, tool assessment, risk strategy• Democratizing research discipline through: scaling of tools, Q&A sessions, and talks throughout HSBC• Collaborating with multiple teams: Cyber Security, Risk, Procurement, Operations, and Design

• User experience researcher helping make designs usable through qualitative usability testing• Worked on, tested and assisted on over sixty design projects at Good Measure Group• Validating and/or uncovering shortcomings in designs predominantly through: 1 on 1 interviews• Familiar with a variety of design testing: A-B test, remote prototype test, card sorts and paper designs• Conducts quantitative and qualitative analysis reports culminating in design recommendation• Helping clients identify the best methodology to address high level research goals• Oversees all participant recruiting: determining recruit criteria, drafting screening material and makes final decisions on participants• Managing timelines and deliverables across multiple client teams: research , marketing and design• Manages budget of: facility cost, participant incentives, travel logistics and technical equipment

Assisted Karen Hossfeld, Ph.D. teaching 15 students in Sociology 272: Social InequalitiesFacilitated relevant discussions of sociology; which emphasized social inequalities such as institutional inequalitiesOversaw grading and evaluation of student assignments on a weekly basesPresented and discussed literature to 70 students about institutionalized racism in the U.S.

Developed recruitment strategies targeting underrepresented student populations such as low income and first generationCreated a new revitalized pamphlet for prospective students going abroadAssisted students in the completion of Study Abroad application resulting in 30+ successful candidatesAided in the application process for outbound students regarding foreign visas, finances, insurance and all paperworkOrganized and presented informational meetings for interested study abroad applicants with up to 20 attendeesCreated new informational material on funding, scholarships and application process for prospective students