Victoria Tseng Email and Phone Number
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Being brought up with Hong Kong and American cultural influences and being bilingual has made me perceptive, curious, and driven to understand people - all of which I have honed while helping brands understand their customers to improve their customer experience- see below "Selected Achievements" for examples.I often treat retail shopping as "market research" to observe and absorb the latest trends. I also love admiring urban art in various forms, such as neon lights, mural paintings, outdoor ads, and architectural designs! Feel free to recommend some good spots in Seattle that I should check out! When I am not working, you can find me hanging out with my cat while I read through industry newsletters, listening to podcasts, and constantly upskilling. Selected Achievements:• Initiated a digital agency's first email marketing program by discovering a critical customer experience gap in eBook delivery and informed drip content strategy by applying customer journey mapping• Pivoted a cooking school's integrated marketing strategy in response to COVID-19 in under two weeks in anticipation of significant shifts in consumers' lifestyles by closely following overseas businesses' practices and monitoring local competitors' activities• Shifted Cigna Hong Kong away from traditional cold-selling to focus on a more customer-centric approach with the launch of an educational blog on healthy living called "Smart Health"I am always open to having conversations, sharing my cross-cultural consumer insights, or collaborating! You may DM me on LinkedIn or email me at victoriatseng616@gmail.com
Indigo Slate
View- Website:
- indigoslate.com
- Employees:
- 127
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Marketing Strategist, Customer Intelligence ServiceIndigo Slate Jan 2024 - PresentProviding Microsoft's global partners Go-to-Market (GTM) marketing research & consumer insights
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Marketing MentorScore Greater Seattle Apr 2022 - PresentSeattle, Washington, United States• Design, lead, and facilitate workshops on brand positioning and messaging to establish foundational strategy frameworks for clients’ user acquisition campaigns• Proposed North American go-to-market (GTM) strategy for a classic Japanese manga, using consumer research and emerging MarTech tools to increase U.S. market share by 4%• Developed creative brief for an upscale grocery chain’s brand refresh, assessing the business’s competitive landscape, identifying customer problems, and insights -
Marketing Strategist, B2B Demand GenerationWill+Way Feb 2020 - Mar 2022Seattle, Washington, United States• Led agency presales efforts, collaborating with the internal client services team on proposal development and pitching, converting 7% of client prospects to new engagements• Planned three lead-nurturing email drip campaigns to distribute eBooks to segmented audiences using SharpSpring- a Customer Relationship Management (CRM) software• Developed three comprehensive blog outlines, positioning the agency as a subject-matter expert to drive high-quality SMB leads to the website by identifying high-value keywords and executing content gap analysis• Scaled agency’s growth by translating internal and clients’ statements of work into 10+ project plans and workflows using Wrike, improving team collaboration experience -
Brand Marketing LeadSeattle Cucina Cooking School Aug 2019 - May 2020Greater Seattle Area• In response to COVID-19, equipped the business under two weeks by pivoting marketing strategy and adopting the latest, most appropriate customer-engagement practices by monitoring overseas and local competitors' tactics • Attracted 200 people to the new product launch event through an integrated marketing campaign, exceeding the key performance metric (KPI) to reach 170%- effectively penetrating a new market sector • Reinforced business competitiveness in the changing macro-environment with customer-driven brand storytelling and experimenting with marketing techniques to encourage e-commerce sales • Accelerated customer purchasing journey across eight CRM touchpoints by optimizing their user experience and maintaining messaging and brand consistency -
Independent Market Research AnalystPacific Market Research Apr 2018 - Jul 2019Seattle, Washington, United States• Informed the U.S. government (e.g. (U.S. Census, election polling) and various businesses’ accounts (e.g., nationwide grocery stores) with multi-cultural, cross-state market insights via quantitative and qualitative data collection through phone interviews at Pacific Market Research• Provided inputs on design usability and accessibility for 501 Commons' leadership-training online catalog by uncovering the need to clarify the website’s navigation menu language and expand content for diversity and inclusion (DEI) through conducting in-person and virtual user research -
Account Executive, Creative Client ServicesNdn Group Aug 2016 - Aug 2017Hong Kong• Steered seven key client accounts’ growth by leading cross-functional teams toward the development of innovative marketing and content solutions under tight timelines• Shifted Cigna Hong Kong away from traditional cold-selling to focus on a more customer-centric approach with the launch of an educational blog on healthy living called “Smart Health”• Introduced Hong Kong consumers to Mexican cuisine with localized Facebook content while seeking to extend the consistent brand experience to the website and restaurant dining • Increased Kirin Beer consumer loyalty in Hong Kong by developing engaging social media content that deepened followers' appreciation for Japanese culture• Produced monthly reports with data visualizations that captured key insights from clients’ marketing performances and recommended optimization strategies• Identified organic growth opportunities within existing client relationships by expanding an account’s project scope from social media to website and search -
Brand Marketing ManagerPapinee Apr 2016 - Jun 2016Hong Kong• Advocated for customer needs by fostering the company’s internal understanding of the customer base by creating a customer profile from shopper observation• Documented and synthesized competitive intelligence for analysis in repositioning the brand, generating content inspiration, and activating digital channels • Translated brand repositioning strategy into marketing messaging and collaborated cross-functionally to bring creatives to life -
Associate Brand Manager, Member ExperienceInvotech Hong Kong Limited Sep 2014 - Mar 2016Hong Kong• Educated and promoted the Design Thinking methodology to Hong Kong’s business, academic, and government entities by organizing a variety of events, including speaker sharings, interactive workshops, and company field visits• Enabled members to stay updated and digitally engaged with the organization’s various initiatives by launching Facebook and LinkedIn pages and curating promotional content• Empowered organizational digital transformation by upgrading marketing technology stacks, including re-platforming its website to Squarespace with a Content Management System (CMS) -
Circulation Marketing ExecutiveSouth China Morning Post Sep 2013 - Mar 2014Hong KongMajor projects:• Revival of The Student of the Year program in 2013- www.studentoftheyear.hk/• Revamp of the Young Post’s website- www.yp.scmp.com• Others: Database acquisition, reading programme, and subscription renewal campaign -
Advertising RepresentativePepperdine Graphic Media Nov 2011 - Apr 2013Pepperdine University, CaAdded 15 new accounts• Raised revenue for university print newspaper through selling of ad spaces• Developed a marketing proposal for The Graphic's (university newspaper) to increase readership -
Digital Media Planning InternOmd Hong Kong Jun 2012 - Aug 2012Hong KongExecuted successful media plans for global accounts (eg. Bobbi Brown, Johnson & Johnson, McDonald’s) • Aligned clients’ target audience with appropriate media vehicle choice by using analytics tool, ComScore• Executed media plans through preparation of material requisition reports • Evaluated ad placements’ quantitative performance on postbuy reports • Conducted market research on competitor’s activity and analysis on consumer behavior -
Event Marketing InternRiviera Events Jul 2011 - Aug 2011Shanghai, ChinaPitched for events such as grand opening ceremonies, brand launches and anniversary celebrations, etc.• Familiarized with the Chinese social media ecosystem, including Weibo, Renren and YouKu• Developed event pitches from event conceptualization, production to pre-and-post event communication -
Corporate Marketing InternLgt – Private Banking Und Asset Management May 2011 - Jun 2011Hong KongIncreased the newly-licensed Lichtenstein-based bank's brand exposure to people of Hong Kong• Conducted market research, identified publicity opportunities in digital platforms and proposed strategic recommendations• Wrote post-event coverage articles for its internal employee magazine • Provided clerical assistance for PR events, such as an art exhibition and annual concert -
Product Marketing InternWhatever Branding Jul 2010 - Aug 2010Hong KongGained awareness for a new upmarket tea brand to potential markets in Europe • Set up and maintained a profile for product display of a new upmarket tea brand on a social-sharing site• Assisted with copywritng and art direction of an email marketing collateral• Sought online coverage from international blogs and interest from product carriers More information about “or-tea” can be found on:- Social-sharing profile I setup: www.rokuhk.deviantart.com- Official website: www.or-tea.com
Victoria Tseng Skills
Victoria Tseng Education Details
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Consumer Behavior & Marketing Strategy -
User Experience -
Integrated Marketing Communication -
Public Relations And Advertising
Frequently Asked Questions about Victoria Tseng
What company does Victoria Tseng work for?
Victoria Tseng works for Indigo Slate
What is Victoria Tseng's role at the current company?
Victoria Tseng's current role is Strategic Marketer | Cross-Cultural Consumer Insights | Positioning & Messaging | Omni-Channel Experience.
What is Victoria Tseng's email address?
Victoria Tseng's email address is vi****@****ail.com
What is Victoria Tseng's direct phone number?
Victoria Tseng's direct phone number is +171467*****
What schools did Victoria Tseng attend?
Victoria Tseng attended University Of Chicago, School Of Visual Concepts, Pepperdine University, Chapman University.
What are some of Victoria Tseng's interests?
Victoria Tseng has interest in Travelling, Social Media, Visual Arts And Design, Outdoor Sports, Digital Photography.
What skills is Victoria Tseng known for?
Victoria Tseng has skills like Social Media, Blogging, Media Planning, Advertising, Public Relations, Event Planning, Social Media Marketing, Market Research, Corporate Communications, Composing Press Releases, Presentation Development, Data Analysis.
Who are Victoria Tseng's colleagues?
Victoria Tseng's colleagues are Kathryn Tsang, Aidan Martin, Ali Akbar Sahebi, Marissa Higgs, Tyler Sanz, Loraine Lopez, Joshua Palmer.
Not the Victoria Tseng you were looking for?
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Victoria Tseng
Atlanta Metropolitan Area -
2gmail.com, ucla.edu -
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Victoria Tseng
Client Management Specialist At Genhome Mortgage Corporation Nmls# 317332Temple City, Ca
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