Entrepreneur focused on investment and usufruct in real estate. Management of properties and commercial premises through convenience store businesses.

Business consulting in commercial management (sales and marketing), operations (transportation and warehousing), and logistics (international procurement). Expertise in managing distribution channels (retail and distribution) across B2B, B2C, and B2P environments. Skilled in technical sales and price-cost analysis to ensure financial profitability.

Centro de Servicio especializado en brindar soluciones técnicas. Nuestro Objetivo es garantizar la operatividad y confiabilidad de los equipos a través de un Servicio Eficiente y de Calidad. Contamos con Técnicos Calificados y Certificados con especializaciones en electrónica y mecatrónica

Functions: Defined, developed, and implemented commercial policies for the assigned product line, overseeing product development, pricing, and promotional strategies across diverse marketing channels. Crafted and executed strategic approaches for B2B, B2C, and B2P markets. Led the establishment of specialized service centers for claims, warranties, and brand support (authorized service centers) in Peru, Chile, Bolivia, and Ecuador, achieving an annual revenue of US $65MM in Peru, with direct reporting to Product Management in Brazil.Achievements:✅ Repositioned the brand in a US $20MM market.✅ Achieved a gross margin of 41% in the ESAB GM Standard Equipment line, representing a 32-point growth.✅ Expanded the product portfolio by introducing 16 new products to the market.✅ Established 10 operational authorized service centers.

Functions: Define, develop, and execute commercial policies aligned with the strategic plan, targeting new markets and clients through the introduction of innovative products and services. Responsible for an annual revenue of US $35MM, leading the group’s commercial area and reporting directly to General Management in key decision-making processes.Achievements:✅ Achieved a 19% annual sales increase.✅ Reduced the commercial cycle from 6 months to a maximum of 3 months.✅ Improved accounts receivable management efficiency, increasing recovery from 50% to 97%.

Functions: Defined and executed commercial policies aligned with the strategic plan, including the development of national and international purchasing plans and setting optimal safety stock levels and average turnover rates. Achieved an annual revenue of US $12MM, reporting directly to General Management.Achievements:✅ Increased sales by 22%, driving monthly profit growth and reducing overdue accounts by 16%, which improved cash flow.✅ Launched 2 new business lines and streamlined the portfolio for greater efficiency.

Functions: Organized, managed, and directed national commercial operations, overseeing project planning and execution to ensure customer satisfaction and business profitability. Achieved an annual revenue of US $38MM, with direct reporting to General Management.Achievements:✅ Developed the Strategic Plan and achieved business objectives for 2012-2013.✅ Planned and executed the sales plan and expansion strategies.✅ Managed manufacturing plants in Lima and Arequipa, as well as assembly and nationwide operations.✅ Oversaw operations, including logistics support coordination and international purchasing.✅ Generated projects exceeding US $20 million.✅ Exceeded sales quota with profitability over 35%.

Functions: Developed and implemented commercial policies and procedures, structured and evaluated the commercial portfolio, segmented and expanded various channels and customer types to drive sales growth. Achieved an annual revenue of US $8MM, reporting to General Management.Achievements:✅ Planned and executed the sales and marketing strategy.✅ Optimized contribution margin by 35%.✅ Entered retail channels (Sodimac, Maestro, Promart), increasing sales by 40%.✅ Negotiated commercial terms with international suppliers.✅ Achieved 30% sales growth during 2010 and 2011.✅ Formed strategic alliances with two cement companies and one glass retail chain.